Fast Facts

The Marketing Manager, Events will oversee the execution of event strategies for Colibri Group's financial services brands, focusing on logistics, budget management, and attendee engagement.

Responsibilities: Responsible for planning and executing event logistics, managing budgets, enhancing booth experiences, and tracking lead generation efforts.

Skills: 3-5+ years of experience in B2B event marketing, strong project management skills, and familiarity with CRM and event marketing tools.

Qualifications: Experience in financial services or education/training industry is a plus; excellent communication and collaboration skills required.

Location: Remote with occasional travel (approx. 2-3 times a year).

Compensation: $70000 - $80000 / Annually

The Events Marketing Manager will be responsible for executing Colibri Group’s event and tradeshow strategy across all four financial services brands—STC, XCEL, OnCourse Learning, and BIF. This role will oversee all aspects of event planning and execution, including logistics, budget management, booth experience, lead management, and ROI tracking. The ideal candidate is detail-oriented, process-driven, and experienced in managing B2B events that drive brand awareness, customer engagement, and lead generation.

What You'll Do

Event Planning & Logistics
Plan, coordinate, and execute all aspects of event logistics, including registration, shipping, ordering materials, and on-site execution.
Develop and maintain event timelines, checklists, and vendor relationships to ensure seamless event execution.
Coordinate with internal teams (sales, marketing, product) to align event participation with business objectives.
Budget & Vendor Management
Develop and manage event budgets, ensuring cost-effective event execution while maximizing impact.
Source, negotiate, and manage relationships with vendors, venues, and third-party event partners.
Track and report on event expenses to ensure financial efficiency and ROI.
Booth Experience & Tradeshow Strategy
Oversee booth design, branding, and interactive elements to create engaging event experiences.
Develop strategies to increase booth traffic, optimize customer engagement, and support sales teams at events.
Manage promotional items, collateral, and digital assets for in-person and virtual events.
Lead Management & Post-Event Reporting
Implement lead capture and tracking strategies to ensure seamless data collection at events.
Work closely with sales and marketing teams to follow up on event-generated leads, ensuring effective lead nurturing.
Analyze and report on event performance metrics, including attendee engagement, lead conversion, and overall ROI.

What You'll Need to Succeed

3-5+ years of experience in event marketing, B2B event management, or a related role.
Proven track record of planning and executing successful tradeshows, conferences, and virtual events.
Strong project management and organizational skills, with the ability to manage multiple events simultaneously.
Experience with event marketing tools, CRM systems, and lead tracking platforms (e.g., HubSpot, Salesforce, Marketo, etc.).
Budget management experience, including vendor negotiations and expense tracking.
Excellent communication and collaboration skills, with the ability to work cross-functionally across teams.
Knowledge of the financial services industry or education/training industry is a plus.
Willingness to travel as needed for event execution (approx. 2-3 times a year).

$70,000 - $80,000 a year

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Marketing Manager, Events