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Branching Minds

Product Marketing Manager

Branching Minds
πŸ‡ΊπŸ‡ΈIn-Person - United States$90K–$110K/yr7mo ago

Role Snapshot

Product Marketing Manager at Branching Minds will lead go-to-market strategies and build the product marketing function for a K-12 EdTech solution supporting Multi-Tiered Systems of Supports (MTSS). This fully remote role focuses on product positioning, messaging, and enabling sales and customer success teams to drive adoption.

Key Responsibilities: Develop and manage go-to-market strategies, create competitive battlecards, messaging resources, and solution collateral using tools like Canva and Google Slides. Evaluate campaign performance and win/loss data, collaborate with product and sales teams on positioning, and conduct webinars and internal training initiatives.
Skills & Tools: 3+ years of product marketing experience with excellent messaging and creative skills, strong analytical abilities, and proficiency with tools like Canva and Asana. Attention to detail, content creation abilities, and comfort conducting webinars are essential.
Qualifications: Preferred candidates have knowledge of MTSS and EdTech with experience in the K-12 education industry. A background in product marketing with demonstrated ability to develop positioning and value propositions is required.
Location: United States
Compensation: $90K–$110K/yr

Job Description

The full job description is available on Branching Minds's website.

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