Fast Facts
Amii is seeking a hands-on Marketing Manager to lead multi-channel marketing campaigns that enhance brand visibility and engagement. This role requires expertise in crafting audience-centric content and executing data-driven strategies to support Amii's mission of 'AI for good and for all.'
Responsibilities: Key responsibilities include collaborating with teams to create and adapt content, executing marketing campaigns across various channels, monitoring performance metrics, and engaging with community through events and social media.
Skills: Required skills include expertise in content management systems, SEO, marketing automation tools, and proficiency with analytics platforms. Strong organizational and communication skills are also essential.
Qualifications: Candidates should possess a post-secondary degree in Marketing or related fields, with 7+ years in marketing including multi-channel campaign execution. Leadership experience is preferred but not required.
Location: This position is located in Edmonton, Alberta, Canada.
Compensation: Not provided by employer. Typical compensation ranges for this position are between CAD 70,000 - CAD 110,000.
"Are you an experienced, hands-on marketing professional who thrives on turning ideas into action? We’re looking for a Marketing Manager with a talent for executing multi-channel campaigns from start to finish. If you excel at leading cross-team tactical execution, shaping and testing creative strategies, and using data to measure and refine results, we’d love to hear from you." - Lindsay Sylvester, Director, Marketing Operations
About Amii
Alberta Machine Intelligence Institute (Amii) is one of Canada’s three main institutes for artificial intelligence (AI) and machine learning, our world-renowned researchers drive fundamental and applied research at the University of Alberta (and other academic institutions), training some of the world’s top scientific talent. Our cross-functional teams work collaboratively with Alberta-based businesses and organizations to build AI capacity and translate scientific advancement into industry adoption and economic impact.
About the Role
As Marketing Manager at Amii, you’ll advance Amii's mission of “AI for good and for all” by crafting engaging content, executing cohesive marketing campaigns, and optimizing strategies that elevate brand visibility, spark interest, and foster meaningful connections with diverse audiences.
Reporting to the Director of Marketing Operations, the Marketing Manager brings deep expertise in developing and executing audience-centric, full-funnel, multi-channel marketing content and campaigns that deliver measurable outcomes that directly help Amii achieve its strategic goals.
The position focuses on achieving excellence in four main accountabilities:
- Full Funnel Content Creation & Adaption
- Multi-channel Campaign Execution
- Performance Monitoring & Optimization
- Community Engagement
Required Skills / Expertise
Key Responsibilities:
- Collaborates with internal teams and subject matter experts (SMEs) to tailor content to specific formats and audiences
- Writes, edits, and adapts content for digital channels, ensuring consistency in tone, style, and branding
- Formats and finalizes content for various formats (e.g., blogs, case studies, emails, videos, social media posts)
- Prepares content files and ensures accurate delivery to the appropriate channels (e.g., website, email, social media platforms)
- Builds, schedules, and deploys campaign assets (emails, social media posts, paid ads) using marketing tools (e.g., HubSpot, Google Ads)
- Verifies that all campaign components (e.g., tracking links, landing pages, email triggers) function as intended before launch
- Manages timelines and ensures that deliverables meet pre-set deadlines and quality standards
- Maintains and updates marketing automation workflows and sequences according to templates and provided plans
- Tracks campaign progress and flags any potential issues or delays for resolution
- Tracks and monitors performance metrics (e.g., open rates, click-through rates, conversions) using reporting tools
- Executes pre-approved A/B tests for content and campaigns, reporting results to the team
- Adjusts and updates campaign components (e.g., headlines, ad copy) based on data insights and guidance
- Documents post-campaign lessons learned and contributes feedback for future improvements
- Monitors social media platforms regularly and responds to comments, questions, and messages in a timely and professional manner to foster positive brand relationships
- Manages live chat interactions, providing real-time audience support and engagement with website visitors
- Supports the planning and execution of organization-wide events that foster community engagement, build relationships, and create opportunities for meaningful connections and collaboration
Qualifications:
- Post-secondary degree in Marketing, Communications, Business, or a related field.
- 7+ years of experience in marketing or content marketing, including the successful execution of multi-channel campaigns and leadership
- 5+ years in a leadership role managing a high-performing content marketing team (nice to have)
- Proven expertise in content management systems, SEO strategies, and marketing automation tools to achieve impactful results.
- Advanced knowledge of tools like Google Analytics, HubSpot, and other platforms for monitoring and optimizing campaign performance.
- Proficiency in workflow and team coordination tools such as Asana or Trello to optimize processes and manage deliverables.
- Experience leveraging performance metrics to refine content strategies, boost engagement, and drive conversion rates.
- Skilled in managing social media platforms, live chat, and coordinating community-focused events to foster engagement.
- Experience working within a technology-focused organization (preferred but not required).
Attributes and Expectations:
- Ability to create audience-centric content that drives engagement and aligns with brand strategy.
- Proven experience managing campaigns across web, social media, email, and digital ads.
- Strong knowledge of SEO best practices and experience with A/B testing to continuously improve content performance.
- Proficient in setting up and optimizing marketing automation workflows, including audience segmentation, triggers, and follow-up sequences.
- Analytical mindset with experience interpreting performance data and conducting post-campaign analysis to drive actionable insights.
- Strong organizational skills with the ability to manage concurrent projects, meet tight deadlines, and use platforms like Asana to track progress.
- Skilled in coordinating cross-functional teams and collaborating effectively with internal and external stakeholders.
- Ability to translate complex ideas into accessible content, reports, and recommendations for diverse audiences.
- Advanced expertise with tools such as HubSpot, Google Analytics, and CRM platforms to support marketing initiatives.
- Awareness of AI tools and processes that enhance productivity and improve content quality.
What you'll love about us
- A professional yet casual work environment that encourages the growth and development of your skills.
- Participate in professional development activities
- Gain access to the Amii community and events
- A chance to learn from amazing teammates who support one another to succeed.
- Competitive compensation, including paid time off and flexible health benefits.
- A modern office located in downtown Edmonton, Alberta.
How to Apply
If this sounds like the opportunity you've been waiting for, please don’t wait for the closing date of February 9, 2025 to apply - we’re excited to add a new member to the Amii team for this role, and the posting may come down sooner than the closing date if we find the right candidate before the posting closes! When sending your application, please send your resume and cover letter indicating why you think you'd be a fit for Amii. In your cover letter, please include one professional accomplishment you are most proud of and why.
Applicants must be legally eligible to work in Canada at the time of application.
Amii is an equal opportunity employer and values a diverse workforce. We encourage applications from all qualified individuals without regard to ethnicity, religion, gender identity, sexual orientation, age or disability. Accommodations for disability-related needs throughout the recruitment and selection process are available upon request. Any information provided by you for accommodations will be kept confidential and won’t be used in the selection process.
