Fast Facts
We are looking for a strategic and resourceful Demand Generation Manager to lead a team of campaign managers in planning, executing, and optimizing marketing campaigns that drive measurable results.
Responsibilities: Oversee the planning and execution of demand generation campaigns, manage a team of four, develop campaign strategies aligned with business goals, and present performance insights to senior management.
Skills: 7+ years in demand generation, SaaS experience, strong MarTech proficiency, digital advertising expertise, ABM strategies, data-driven decision making, project management, and excellent communication skills.
Qualifications: 3+ years of management experience leading teams in a fast-paced environment.
Location: Atlanta, Georgia at Incident IQ HQ
Compensation: Not provided by employer. Typical compensation ranges for this position are between $95,000 - $130,000.
We are seeking a resourceful, data-driven, and strategic Marketing Demand Generation Campaign Team Leader to oversee the planning, execution, and optimization of demand generation campaigns. This role is responsible for managing a team of four campaign managers, developing campaign strategies, and driving measurable results. The ideal candidate is highly process-oriented and skilled in leveraging MarTech tools, digital advertising, and Account-Based Marketing (ABM) to achieve marketing goals.
Key Responsibilities:
In this role, you must strike the right balance between strategy and execution, with a relentless drive to constantly test and improve.
Demand Generation & Campaign Strategy:
- Develop, maintain, and execute demand generation plans and programs aligned with business goals (leads, MQLs, revenue). You will help take new demand generation initiatives and figure out how to make them a reality.
- Develop a deep understanding of customers, products, and the buyer’s journey.
- Manage PPC and paid social campaigns in partnership with an external agency.
- Work with product marketing to tie Incident IQ personas to specific customer needs and preferences to deploy in relevant lifecycle marketing campaigns.
- Collaborate with sales and marketing to build programs that support sales enablement.
- Leverage marketing automation and lead management to streamline, automate, and measure all marketing tasks and workflows.
- Interpret campaign performance metrics to best optimize your campaigns.
Team Leadership & Management:
- Lead and manage a team of four campaign managers, providing guidance, mentorship, and performance oversight.
- Assign tasks, monitor progress, and coordinate efforts among team members involved in the campaign.
- Provide leadership, mentorship, and clear direction to the campaign team.
- Clearly define and outline roles and responsibilities within the campaign team.
Strategic Planning & Performance Tracking:
- Develop comprehensive campaign strategies, including target audience segmentation, messaging frameworks, channel selection, and budget allocation.
- Ensure alignment between campaign strategies and overall marketing and business goals.
- Define and monitor key performance indicators (KPIs) to measure campaign success.
- Identify trends and insights to adjust strategies and maximize campaign performance.
- Analyze historical campaign performance and provide actionable insights and recommendations for future campaigns.
Reporting to Leadership:
- Present detailed campaign performance reports, insights, and recommendations to senior management.
- Communicate campaign impact on lead generation, pipeline growth, and revenue contributions.
Required Skills and Qualifications:
- 3+ years of management experience, including leading and developing teams.
- 7+ years of demand generation experience in a SaaS business (industry experience a plus).
- Proven experience in MarTech tools and platforms.
- Strong expertise in project and process management.
- Proficient in digital advertising, including paid search, social media, and programmatic.
- Hands-on experience with Account-Based Marketing (ABM) strategies and tactics.
- Analytical mindset with a strong focus on data-driven decision-making.
- Strategic thinker with the ability to translate business objectives into actionable marketing campaigns.
- Excellent communication and presentation skills.
- Proven track record of successfully partnering with Sales management.
- Deep understanding of funnel measures (LTV to CAC, MQL to Opp, etc.) and how those translate to initiative and business success.
- Experience with a broad array of marketing channels, including SEM, Paid Social, CRO, Email Marketing, Content Marketing, and more.
Key Attributes:
- Resourceful and adaptable in a fast-paced environment.
- Detail-oriented with a strong focus on process optimization.
- Results-driven with a passion for continuous improvement.
- Entrepreneurial attitude and the ability to thrive in an environment of change and ambiguity.
