Product Marketing Manager Overview:
We are looking to add a self-directed Product Marketing Manager to own our flagship products, iiQ Ticketing and iiQ Assets. As a Product Marketing Manager, you will collaborate with Product, Sales, Marketing, and Leadership to build effective messaging and positioning to support both GTM and retention-focused efforts. Key functions include refining messaging and positioning, product launches, market research, competitive analysis, building and supporting sales enablement efforts, and strategic content creation to drive marketing-focused pipeline and demand.
Product Marketing Manager Responsibilities:
Product Positioning, Messaging & Insights
- Using market intelligence, tailor product messaging and positioning, identify target customers, understand competitor offerings, and keep up with industry trends.
- Conduct ongoing competitive analysis and customer research to inform positioning and launch strategies.
- Understand, document, and refine K-12 IT buyer personas, including where they get information, and the who, what, when and why behind the decisions they make.
- Gather customer feedback through market research, customer interviews, win/loss analysis and become the “voice of the customer” at iiQ.
- Track and analyze product adoption metrics to assess success and identify areas for improvement.
Marketing & Campaign Execution
- Work in partnership with Lifecycle Marketing to drive pipeline through content activations and identifying persona needs campaigns that generate leads and build brand awareness.
- Own and define campaign themes and develop tentpole content in support of marketing campaign objectives, such as webinars, whitepapers, and e-books .
GTM Strategy and Execution (Roadmap/Product Support)
- Own the end-to-end execution of major product and feature launches, from strategy to post-launch analysis.
- Develop and maintain detailed launch plans, timelines, and cross-functional coordination.
- Lead launch readiness meetings and track alignment with go-to-market goals.
Sales Enablement + Customer Success Support
- Partner with sales enablement and customer success in equipping both pre-sale and post-sale teams with enablement and collateral (e.g., case studies, one-pagers, demo scripts) to communicate the product’s value effectively.
- Partner with Customer Success to understand adoption trends across market segments, and support retention strategy and development
Product Marketing Manager Requirements:
- 5+ years of Product Marketing experience, preferably in a SaaS business (experience in K-12/EdTech Markets is a plus).
- Demonstrated understanding of the customer journey from lead generation through opportunity and product lifecycle from concept, through to development, launch, and support.
- Proven track record of managing an aggressive product roadmap and leading launches successfully
- Experience developing product positioning, messaging, and buyer personas, and building awareness and adoption of value-based messaging across teams
- Experience leading projects and project teams while balancing competing priorities
- Experience in using messaging to create supporting collateral and resources for Sales and Customer Support
- Excellent written and verbal communication skills
- Strong collaborative, cross-team abilities, understanding how to prioritize competing business objectives across stakeholders.
- Ability to effectively prioritize and manage your time to address multiple responsibilities in a fast-paced environment.
- Atlanta-based preferred.
