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Marketing Specialist, B2B
3P Learning🇨🇦In-Person - Calgary, ABCA$60K–CA$85K/yr6mo ago
Summary
3P Learning seeks a dynamic B2B Marketing Specialist to strengthen brand presence across the AMER region, driving awareness and generating high-quality leads for EdTech solutions in the education sector.
Key Responsibilities: Plan and execute integrated multi-channel marketing campaigns, develop email nurture programs, track performance metrics, and create regional content such as case studies and white papers. Partner with sales teams to deliver impactful content, manage website updates, and contribute to global social media strategy.
Skills & Tools: Hands-on experience with Salesforce Marketing Cloud, strong knowledge of email marketing metrics and campaign optimization, and exceptional written and verbal communication skills. Proven ability to manage content marketing projects end-to-end with familiarity in lead scoring and lifecycle marketing strategies.
Qualifications: 3-7 years of marketing or communications experience with B2B SaaS background strongly preferred, ideally with education or EdTech sector experience. Experience managing content marketing projects end-to-end and demonstrable expertise in lead generation and campaign ROI optimization.
Location: Hybrid in Calgary, Alberta, Canada
Compensation: CA$60,000 – CA$85,000/year
Job Description
The full job description is available on 3P Learning's website.
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