Senior Marketing Automation Specialist

Everway • Full-time • Remote (United States) • 1m ago

Fast Facts

Join as a Senior Marketing Automation Specialist, where you'll blend strategy and execution to enhance email marketing and full-funnel processes in Salesforce Marketing Cloud.

Responsibilities: Oversee marketing automation processes, manage email campaign execution, and analyze performance metrics to optimize results while ensuring compliance with regulations.

Skills: Hands-on experience with Salesforce Marketing Cloud, HTML, CSS, SQL, and a strong understanding of email marketing compliance and deliverability best practices.

Qualifications: Experience with QA/testing tools like Litmus, familiarity with B2B SaaS, and knowledge of lead scoring and dynamic content are preferred.

Location: Remote, USA

Compensation: Not provided by employer. Typical compensation ranges for this position are between $85,000 - $130,000.

About the role

We’re looking for someone who’s equal parts strategist and builder, someone who can roll up their sleeves and run point on Marketing Automation for one of our international divisions, specializing in email marketing, and full-funnel processes.

You’ll take big campaign ideas and turn them into smart, high-performing journeys in Salesforce Marketing Cloud. From mapping out the plan to hitting send and analyzing results, you’ll be the one making sure our emails don’t just land, they land well.

Additionally, you’ll make certain that our data is clean and accurate, flowing smoothly between the tools in our tech stack, from initial lead capture through qualification and on to pipeline and revenue.

This position is US-based and requires availability during Eastern Time Zone working hours.

Main responsibilities

Act as the dedicated marketing automation partner working closely with demand gen to understand campaign goals, timelines, and messaging needs.
Use Marketing Cloud tools (Journey Builder, Automation Studio, Audience Builder, etc.) to build and launch dynamic, multi-step journeys that reach the right audience with the right message.
Oversee the organization, maintenance, and optimization of marketing assets and templates within Salesforce Marketing Cloud, including managing the asset library, ensuring brand consistency, version control, and accessibility for marketing campaigns.
Own the full campaign execution process from building HTML/CSS emails, testing through Litmus, and QA, to scheduling and deployment.
Track campaign performance across key metrics (opens, clicks, conversions, bounce rates), and deliver reports with actionable insights to improve results.
Ensure email programs meet privacy regulations (CAN-SPAM, GDPR) and maintain best practices for deliverability and compliance.
Support cross-functional teams by sharing email marketing best practices, including segmentation, lead scoring, personalization, and timing strategies.
Build and optimize lead capture forms and ensure accurate data flows through to CRM.
Contribute to system and process improvements that help us scale smarter and move faster across marketing operations.

Essential Criteria

Hands-on experience with Salesforce Marketing Cloud, especially tools like Content Builder, Journey Builder, and Data Designer.
Comfort working with HTML, CSS, and SQL to build and troubleshoot emails when needed.
Strong grasp of email compliance and how to keep deliverability high.
Working experience of Salesforce Sales Cloud, for lead and contact management, campaign creation and management, configuring reports and dashboards.
A data-driven mindset—you know how to turn metrics into decisions and improvements.
Clear communicator and strong collaborator who thrives in fast-moving environments.

Desirable Criteria