Fast Facts
Join School Family Media as a remote Marketing Manager, where you'll drive lead generation and develop impactful marketing campaigns for school communities with minimal travel required.
Responsibilities: Develop and execute marketing plans, manage lead generation campaigns, optimize HubSpot activities, and analyze performance data while promoting EduKit at events.
Skills: Proven experience in lead generation and campaign management, proficiency in HubSpot and Google Analytics, strong project management skills, and creativity in marketing strategies.
Qualifications: Bachelor’s or associate degree in marketing/business preferred, with at least 5 years of marketing management experience focused on B2B or lead generation.
Location: Remote within the United States with less than 10% travel required
Compensation: $65000 - $80000 / Annually
Fast Facts
Join School Family Media as a Marketing Manager to support the EduKit team in driving lead generation and developing impactful marketing campaigns for school communities. This remote position involves minimal travel while overseeing diverse marketing activities to enhance product visibility and engagement.
Responsibilities: Develop and execute marketing plans, manage lead generation campaigns, optimize HubSpot activities, analyze performance data, and promote EduKit at events.
Skills: Proven lead generation and campaign management experience, proficiency in HubSpot and Google Analytics, strong project management skills, and creativity in marketing strategies.
Qualifications: Bachelor’s or associate degree in marketing/business preferred, plus at least 5 years of marketing management experience focused on B2B or lead generation.
Location: Remote with less than 10% travel required
Compensation: $65000 - $80000 / Annually
Marketing Manager – EduKit
Location: Remote (less than 10% travel)
Reports to: VP of Marketing
Supervises: TBD
Salary: $65k - $80k (commensurate with experience)
Career Level: Mid-level
About School Family Media
School Family Media is changing how schools and families prepare for back-to-school. Our nationally recognized platforms, TeacherLists, EduKit, and PTO Today, simplify back-to-school for schools, teachers, volunteers, and especially parents. As a mission-driven company, our goal is to make life easier for school communities and help ensure students are prepared to learn.
About the Role
We are looking for a creative, results-driven Marketing Manager with strong lead generation experience to join our EduKit team. EduKit helps ensure students are prepared for school by offering convenient and affordable back-to-school supply kits.
If you thrive on testing innovative ideas, analyzing results, and creating digital content—and want to make a meaningful impact on school communities across the country—we want you on our team!
What You’ll Do
- Develop and execute annual marketing plans to support the strategic growth of EduKit.
- Create and manage compelling sales and marketing materials including website content, emails, sales enablement tools, and other assets.
- Plan, execute, and optimize lead generation campaigns, leveraging segmentation, automation, and personalization strategies to attract and convert school admins and parent group (PTO/PTA) leads.
- Manage and optimize HubSpot marketing activities—including email workflows, landing pages, and lead scoring—to improve performance and conversion rates.
- Analyze marketing performance using Google Analytics, HubSpot, and other reporting tools to refine strategies and optimize results.
- Support and promote EduKit at events, including attending in-person conferences and contributing to presentation development and on-site marketing management.
- Manage marketing content on the EduKit website in HubSpot, ensuring content is relevant and optimized for conversion.
- Develop communication tools to support coordinator program engagement and drive sales.
- Manage social media strategy, including a private Facebook group for engaged parent group leaders as they promote their program.
- Stay current with marketing trends and proactively recommend new tactics or tools to drive continued growth.
What We’re Looking For
Education & Experience
- Bachelor’s or associate degree in marketing, business, or a related field preferred.
- Minimum 5 years of proven experience in marketing management with a preferred focus on B2B or lead generation marketing.
Skills & Competencies
- Proven experience developing and executing lead generation and nurture campaigns that deliver measurable results.
- Hands-on experience with HubSpot Marketing Hub (or similar CRM/marketing automation platforms) including campaign creation, reporting, and workflow optimization.
- Ability to analyze marketing data (Google Analytics, HubSpot, etc.) and make data-driven recommendations to improve performance.
- Experience with email strategy, social media strategy, and digital marketing.
- Self-starter who is highly organized, with excellent time and project management skills; experience using Asana or similar project management tools.
- Creative problem-solver with a passion for testing and optimizing new ideas.
Preferred Experience
- Knowledge of parent-teacher organizations or prior experience in the K–12 education sector is a plus.
If testing, tweaking, and perfecting lead gen campaigns makes you smile—and you want your work to make a real difference in school communities—we’d love to meet you!
Apply today and help us make back-to-school a little brighter for families nationwide!
Benefits & Perks
- Medical, Dental, and Vision health insurance plans available from your hire date.
- Paid time off, paid holidays, wellness program, winter break closure from Christmas Day to New Year's Day.
- Life and AD&D Insurance benefits
- 401(k) retirement plan with company match to help secure your financial future.
- A collaborative, mission-driven culture that values innovation and impact.
School Family Media is an equal opportunity employer. We celebrate diversity and are committed to creating a welcoming environment for all employees.
