Field Marketing Manager

Reading Horizons • Full-time • Hybrid in Kaysville, Utah, United States • 1m ago

Fast Facts

Join Reading Horizons as a Field Marketing Manager to drive event strategy and execution while empowering educators in the fight against illiteracy. Be part of a diverse and inclusive team dedicated to making a meaningful impact within the education community.

Responsibilities: Manage the strategy, planning, and execution of field marketing events, including tradeshow logistics, vendor relationships, and cross-functional collaboration to enhance brand visibility and customer engagement.

Skills: Experience in field marketing, particularly in the education sector; strong organizational, communication, and budgeting skills; proficiency with CRM and event management tools.

Qualifications: 3–5 years of experience in event or field marketing; familiarity with K–12 or higher education preferred; strong attention to detail and ability to manage multiple timelines.

Location: Position based in Kaysville, UT with travel required up to 25-35%.

Compensation: Not provided by employer. Typical compensation ranges for this position are between $70,000 - $110,000.

Description

ABOUT US

At Reading Horizons, we believe that diversity, equity, inclusion, and belonging (DEIB) are not just buzzwords; they are fundamental values that drive innovation, collaboration, and success. We are committed to creating a workplace where everyone feels valued, respected, and empowered to bring their authentic selves to work. We believe that a diverse and inclusive workforce leads to better decision-making and ultimately fuels our growth and impact.

Our primary focus: empower educators to eradicate illiteracy because we believe literacy is opportunity. We accomplish this by providing a simple instructional method that helps students learn how to read. This method is powered by our tech-enabled solution, which delivers effective instruction and is backed by our supportive partner guarantee. If you want to join a purposeful and impactful organization, Reading Horizons could be a great fit for you.

You will love it here if you are impact driven, put people first, and show up as a supportive partner.

ABOUT THIS POSITION

The Field Marketing Manager plays a critical role in how Reading Horizons shows up in the world. Reporting to the Head of Growth Marketing, this role owns the strategy, planning, and flawless execution of all marketing events - ranging from large-scale national conferences to targeted customer gatherings, workshops, and webinars.

This individual will live and breathe event management, combining operational excellence, creative execution, and strong communication skills to create memorable experiences that generate pipeline, deepen customer relationships, and elevate brand visibility within the education community.

You’ll love coming to work every day if you get, want, and have the capacity to do the following:

Event Strategy & Planning

Develop and execute field marketing and event plans in alignment with company goals for awareness, lead generation, and customer engagement.
Manage logistics and budgets for a diverse portfolio of events, including but not limited to national tradeshows, regional conferences, professional learning events, and customer roundtables.
Partner with Sales and Partnership Consultant teams to identify strategic event opportunities that drive high-quality meetings and pipeline growth.
Coordinate pre-event campaigns, booth strategy, communications and engagement activities to maximize attendance and visibility.
Negotiate and manage vendor relationships, including show organizers, shipping/logistics, AV, and booth contractors.

Event Execution & On-Site Management

Oversee end-to-end execution of all event details—from registration and travel coordination to booth setup, collateral, and lead capture.
Serve as the primary on-site contact for Reading Horizons, ensuring professional brand representation and seamless experience for attendees and staff.
Lead setup and teardown for booth and event spaces, coordinating staff schedules and responsibilities, and training of staff for teardown and setup.
Manage event technology (lead capture systems, etc.) and ensure timely training and handoff of leads to Sales.

Cross-Functional Collaboration

Collaborate closely with the Growth Marketing, Sales, and Product Marketing teams to align messaging, campaigns, and follow-up strategies.
Work with the Marketing Content Manager to promote event participation and share post-event stories across channels (social, blog, newsletters, etc.).
Partner with the Partnership Consultant team on regional customer gatherings that foster renewals and expansions.
Coordinate with Finance and Operations on budget tracking and post-event reconciliation.

Performance Measurement & Optimization

Track and report on event metrics—including attendance, lead volume, sales meetings, pipeline impact, and customer engagement.
Evaluate event ROI and make recommendations to optimize future investments and outcomes.
Identify creative ways to extend event impact through post-event content, digital campaigns, and social amplification.

You’ll have success here if you value clear processes and feel qualified to do the following things:

Use your Bachelor’s degree in Marketing (event, field, or experiential marketing), or related field.
Apply your previous experience in field marketing, particularly in the education sector.
Demonstrate your ability to manage budgets and financial acumen.
Travel to your surrounding territory up to 25-35%

We train our team to help them succeed, and everyone on our team helps with our success. In this role, you’ll be accountable for hitting the following measurables:

Increased volume of qualified sales meetings and event-driven pipeline.
Improved customer renewal and expansion through engagement events.
Higher event ROI through measurable leads and follow-up conversion.
Consistent, professional brand presence across all field marketing efforts.
Strong collaboration and satisfaction among internal stakeholders.

If you want to come to work, learn, and hit those numbers, you’ll be recognized and rewarded.

WHY READING HORIZONS?

Our company runs on an Entrepreneurial Operating System (EOS) to help build transparency and collaboration and improve performance and results. That means as a team member, you will have a coach/leader who strives to do the following:

Give clear directions
Ensure you have the necessary tools
Act with the greater good in mind
Delegate appropriately
Take time to truly understand your role, your strengths and preferences, and how you can help bring value every day
Make expectations clear
Communicate well
Have effective meetings
Meet one-on-one with you
Initiate quarterly conversations
Reward and recognize your performance

We offer our employees the following benefits:

Competitive pay
Medical/Dental/Vision/Rx
401 (k) with generous company match
Company-paid life insurance with options for dependent coverage
Company-paid short and long-term disability insurance
Identity theft protection options
12 paid company holidays (including up to two floating holidays of your choice) per year
Monthly wellness days and generous paid time off (PTO)
An amazing team-oriented work environment, with opportunities to learn and grow
Mentoring and professional development opportunities

READY TO JOIN OUR MARKETING TEAM?

We understand your time is valuable, so we have a quick and easy application process. If you are right for this Field Marketing Manager position, please fill out our initial three-minute, mobile-friendly application. We look forward to learning more about you!

Reading Horizons is an equal opportunity employer, and we value diversity. Therefore, we do not discriminate against any applicant, candidate, or team player based on actual or perceived ancestry, age, color, disability, gender, gender identity, gender expression, nationality, race or ethnicity, religion, sex, sexual orientation, or association with a person or group with one or more of these actual or perceived characteristics, or any other protected class. All employment is decided based on qualifications, merit, and business need.

Requirements

Qualifications

Required:

3–5 years of experience in event, field, or experiential marketing—preferably within B2B or education sectors.
Proven success managing complex, multi-day tradeshows and smaller-scale customer events from start to finish.
High attention to detail, exceptional organizational skills, and the ability to manage multiple timelines simultaneously.
Excellent written and verbal communication skills; confident working with internal stakeholders, vendors, and partners.
Proficiency with event management tools and CRM/marketing platforms (e.g., Salesforce, Asana, Cvent, or similar).

Preferred:

Experience in K–12 or higher education marketing.
Familiarity with the literacy or edtech space.
Experience negotiating with vendors and managing event budgets.
Strong visual eye for booth and brand presentation.

Personal Attributes:

Detail-Driven: No task too small, no deadline missed.
Calm Under Pressure: Thrives in fast-paced, dynamic environments.
Collaborative: Works cross-functionally with sales, product, and marketing teams to deliver unified brand experiences.
Strategic & Creative: Understands how events contribute to pipeline and brand goals, and brings creative ideas to make each experience stand out.
Mission-Driven: Energized by improving literacy outcomes for students and supporting the educators who make it possible.

Travel Required:

Willingness to travel up to 25-35% for event execution

ADA Statement

Reasonable accommodations may be made to enable individuals with disabilities to perform any and all essential functions.

Physical Demands

There will be prolonged periods sitting at a desk and working on a computer. While performing the duties of this job, the team player is regularly required to talk, hear, and sit. The team player is frequently required to stand, walk, use hands to finger, handle, or feel, and reach with hands and arms.

Work Environment

The office has ambient indoor temperatures, lighting, air quality, and low noise levels.

Work Authorization/Security Clearance Requirements

All team players must be eligible to work in the United States, verified by completion of USCIS Form I-9 document.

Affirmative Action/EEO Statement

It is the policy of Reading Horizons to provide equal employment opportunities without regard to race, color, religion, sex, national origin, age, disability, marital status, veteran status, sexual orientation, genetic information, or any other protected characteristic under applicable law.

Disclaimer

This job description does not cover or contain a comprehensive listing of activities, duties, or responsibilities that the team player must do for this job. Duties, responsibilities, and activities may change, or new ones may be assigned at any time with or without notice.