Marketing Manager

McGraw Hill • Full-time • Remote (United States) • $76,000 - $115,000 / year • 2w ago

Fast Facts

Join McGraw Hill as a Marketing Manager, where you'll lead marketing strategies to generate leads and drive growth in a collaborative environment that impacts millions of learners worldwide.

Responsibilities: Oversee the development and execution of marketing strategies, collaborate with cross-functional teams, create marketing content, deliver presentations, and analyze market trends.

Skills: Requires strong knowledge of marketing strategies, experience with CRM tools like Salesforce, analytical skills, and excellent communication abilities.

Qualifications: Bachelor’s degree and a minimum of 5 years of client-facing marketing/sales experience, preferably in education or technology sectors.

Location: This is a remote position open to applicants in the United States, with 25% travel required.

Compensation: $76000 - $115000 / Annually

Overview

Make an Impact!

At McGraw Hill we create best-in-class, next-generation learning platforms that are used by millions of students and educators worldwide from kindergarten through graduate school. Our goal is to accelerate student success through intuitive and effective learning tools and content that maximize a teacher’s time and a student’s learning experience. We do all of this in a supportive, collaborative environment where you can grow your career in a way that fits into your life.

How can you make an impact?

We’re looking for a Marketing Manager to lead and deploy marketing strategies and campaigns to generate leads, drive growth, and delight customers. As part of McGraw Hill’s marketing team, you’ll build meaningful relationships with educators, learners, and colleagues throughout the organization. With that comes the unique opportunity to touch lives across the world and to experience first-hand the difference your time and effort make. At McGraw Hill, we create best-in-class, next-generation learning platforms that are used by millions of students and educators worldwide every day. We design intuitive and effective tools and experiences that maximize educators’ time and students’ learning. And we do all of this in a supportive and collaborative environment where we work alongside brilliant colleagues, touch lives around the world, see the difference our hard work makes, and continue our paths of lifelong learning.

This is a remote position open to applicants authorized to work for any employer within the United States. This position requires 25% travel.

What you will be doing:

Thrive within an integrated cross-functional team in the higher education market, collaborating closely across departments to drive results.
Develop and execute comprehensive go-to-market strategies and marketing plans across channels including email, social, web, and relationship selling.
Partner with Market Development and Sales to amplify awareness, build pipeline, and drive portfolio growth.
Shape portfolio positioning and messaging aligned with corporate strategy, ensuring clear communication to target audiences.
Create and leverage content—sales tools, training materials, and thought leadership pieces—to support campaigns and equip the field.
Deliver impactful presentations and trainings (live and virtual) and develop internal/external resources to promote products, answer inquiries, and resolve challenges.
Identify and lead event opportunities such as conferences to showcase offerings while analyzing market trends and data to inform strategies and product development.
Participate in market research and cross-functional initiatives, contributing insights, sharing best practices, and supporting broader leadership objectives.

We are looking for someone with:

Bachelor’s degree with a minimum of 5 years of client-facing marketing and/or sales experience, preferably within education or technology sectors.
Strong understanding of emerging marketing trends, integration strategies, and technologies such as Salesforce, Marketo, Asana, Qualtrics, and Zoom.
Proven ability to identify, prioritize, and execute marketing objectives that grow market share, drive revenue, and promote customer retention.
Experienced in managing and delivering virtual and live events, including developing and conducting compelling presentations for internal and external audiences.
Skilled in data-driven decision-making, ROI tracking, and applying analytical and critical-thinking skills to optimize performance.
Highly organized with a track record of meeting deadlines and managing quick-turn projects effectively.
Excellent verbal and written communication skills, with proficiency in the Microsoft Office suite.
Proactive, self-motivated, and adaptable professional willing to travel up to 25%.

Why work for us?

At McGraw-Hill, we leverage cutting-edge technology to create innovative learning solutions that support learners at all stages of their educational journey. Our state-of-the-art digital tools and platforms provide personalized, interactive experiences that enhance understanding and retention. Being part of McGraw-Hill means joining a team dedicated to shaping the future of education and making a real impact on students' lives. It's an exciting opportunity to contribute to a company that values innovation, collaboration, and excellence.

The pay range for this position is between $76,000-$115,000 annually. However, base pay offered may vary depending on job-related knowledge, skills, experience, and location. An annual bonus plan may be provided as part of the compensation package, in addition to a full range of medical and/or other benefits, depending on the position offered. Click here to learn more about our benefit offerings.

McGraw Hill recruiters always use a “@mheducation.com or @careers.mheducation.com” email address and/or from our Applicant Tracking System, iCIMS. Any variation of this email domain should be considered suspicious. Additionally, McGraw Hill recruiters and authorized representatives will never request sensitive information in email.

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