Director, Content Strategy

Pansophic Learning

🇺🇸In-Person - Mesa, VA$130K–$145K/yr5mo ago

Corporate Marketing Content Strategy Creative Leadership Seo Performance Marketing

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Summary

Director of Content Strategy at Pansophic Learning will lead a high-performing content ecosystem that drives awareness, engagement, and enrollments across a portfolio of schools. The role balances creative vision with performance accountability, integrating AI into content workflows while mentoring a multidisciplinary team.

Key Responsibilities: Develop and execute unified content strategy across SEO, copywriting, social media, video, and design; drive continuous performance improvement across KPIs; lead AI integration into creative workflows; and mentor a multidisciplinary content team to ensure accountability and collaboration.

Skills & Tools: Required expertise in SEO, creative storytelling, performance marketing metrics, and strong leadership capabilities; deep understanding of full-funnel content optimization and testing frameworks across paid, organic, and owned channels.

Qualifications: Bachelor's degree in Marketing, Advertising, Communications, or related field with 8+ years of progressive experience in content strategy or creative leadership. Proven track record leading teams across multiple content disciplines with 5+ years building and managing in-house talent and external agencies; experience in education or mission-driven sectors preferred.

Location: Hybrid: Mesa, Arizona or Tysons Corner, Virginia, United States (occasional travel required)

Compensation: $130,000 – $145,000/year