Head of Brand

🇺🇸Remote - Remote US$180K–$280K/yri6h ago

K-12 Marketing Brand Strategy Product Marketing Marketing Leadership Brand Positioning Go To Market

Summary

Lead the evolution of Apptegy's brand as the company transitions from sales-led to product-led growth, defining how the company shows up in the market and shaping narratives that connect product value with customer outcomes in the K-12 education sector.

Key Responsibilities: Define and drive brand strategy aligned with product-led growth, build product-centric messaging and positioning, lead creative direction across campaigns and digital experiences, and ensure brand alignment across all channels including web, sales enablement, and thought leadership content.

Skills & Tools: Strategic brand leadership with expertise in positioning and messaging architecture, strong product marketing acumen, ability to translate complex capabilities into compelling narratives, creative direction and content strategy development, and proven cross-functional collaboration with product, sales, and executive teams.

Qualifications: 10+ years of brand or marketing leadership experience with track record of brand transformation and product-led positioning, preferably in B2B SaaS or education technology sectors, with demonstrated expertise in building category leadership and elevating creative excellence.

Location: Remote US

Compensation: Not provided by employer. Typical compensation for this role is $130,000 – $170,000/year based on title, seniority, and location.

Job Description

Who We Are

At Apptegy, we are more than a tech company; we are partners dedicated to transforming how schools communicate and shape the future of education. Your work here will directly empower districts to share their stories, engage their communities, and celebrate student success. We're a team of thoughtful, high-performing individuals committed to making a tangible impact. If you're looking for a dynamic environment where you'll be supported with exceptional mentorship and resources to grow your career, come build with us.

The Role

Apptegy is seeking a Head of Brand to lead the evolution of our brand as we shift from a historically sales-led organization to a product-led, innovation-driven company.

This role will define how we show up in the market, ensuring our brand reflects the strength of our product, the impact we deliver to school communities, and the future we are building. You will shape a cohesive narrative that connects product, customer experience, and go-to-market efforts, helping us move from telling our story through sales to demonstrating it through product value and customer outcomes.

Reporting to the CMO, you will partner closely with Product, Sales, Customer Success, and Executive Leadership to drive alignment and elevate how Apptegy is perceived in the market.

What You’ll Do

Lead Brand Transformation

Define and drive a brand strategy aligned with a product-led growth model
Evolve positioning toward product value, innovation, and customer impact
Translate complex product capabilities into clear, compelling narratives

Build a Product-Centric Brand

Partner closely with Product and Design to ensure brand reflects the actual product experience
Champion storytelling that highlights usability, differentiation, and innovation
Ensure alignment between brand promise and product delivery

Own Brand Architecture and Messaging

Refine or rebuild brand positioning, messaging frameworks, and voice
Strengthen category positioning and differentiation within the K-12 market
Ensure consistency across all channels including web, campaigns, and sales enablement

Elevate Creative and Content Excellence

Lead creative direction across campaigns, digital experiences, and owned channels
Build a content strategy that supports thought leadership, product adoption, and demand generation
Shift storytelling from features to outcomes and real customer impact

Drive Customer and Market Insight

Develop a deep understanding of school districts, administrators, and community stakeholders
Use insights to inform brand strategy, messaging, and innovation opportunities

Partner Across the Business

Align with Product on launches, roadmap storytelling, and value communication
Support Sales in evolving from pitch-driven to value-driven narratives
Partner with Customer Success to amplify authentic customer stories
Serve as a unifying force across go-to-market teams

Build and Lead a High-Performing Team

Lead and develop teams across brand, creative, and content
Establish high standards for strategy, execution, and craft
Build scalable systems and processes to support growth

What You’ll Bring

10 to 15 or more years of experience in brand, marketing, or related leadership roles
Proven experience leading brand transformation or repositioning
Experience in SaaS, technology, or product-led growth environments preferred
Track record of partnering closely with Product organizations
Strong strategic thinking and storytelling capabilities
Ability to translate complex product concepts into clear market narratives
Deep understanding of modern brand building in a digital-first environment
Strong creative judgment paired with business acumen
Experience influencing senior leaders and driving cross-functional alignment
A collaborative leadership style with the ability to drive change
Comfort operating in ambiguity and building through transformation
A balance of vision and execution

What Makes You Stand Out

Experience leading a shift from sales-led to product-led or customer-led growth
Background in education, K-12, or mission-driven organizations
Strong point of view on how brand and product should work together
Ability to build brand systems that scale with a growing product portfolio
A track record of elevating brand from support function to strategic growth driver

Why Apptegy

Join a team that’s committed to your success. At Apptegy, we’re passionate about creating an environment where you can do your best work and find true fulfillment. We believe in investing in our people—both professionally and personally—because your well-being drives our collective impact.

US Employee Benefits:

Comprehensive medical, dental, vision, and life insurance coverage

Retirement 401(k) with employer match

Health Savings Accounts (HSA) and Flexible Spending Accounts (FSAs)

Mental Health Reimbursement

Unlimited paid time off, including seasonal (December) company-wide time off

Paid parental and medical leave

MX Employee Benefits:

Private medical insurance for you and your dependents
Life insurance
15 days Aguinaldo
Vales de Despensa
Fondo de Ahorro
Caja de Ahorro
Flexible paid time off policy
Paid travel to/from Little Rock, Arkansas for Onboarding.

Apptegy champions the thoughtful integration of AI to empower our teams and processes. As we seek to understand your individual capabilities and how you might contribute, we ask that all responses to application questions and during interviews are genuinely your own. Please refrain from using AI generation tools, as our aim is to assess your authentic voice and expertise.

Equal Opportunity Employer

Apptegy is an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, protected veteran or disabled status, or genetic information.