Senior Marketing Automation Specialist

CampusESP • Full-time • Hybrid in New York, New York, United States • $115,000 - $135,000 / year • 1m ago

Fast Facts

Join Campus as a Senior Marketing Automation Specialist to optimize and execute email, SMS, and landing page strategies that drive student engagement and enrollment growth.

Responsibilities: Design and refine automated marketing campaigns, develop landing pages, run A/B tests for optimization, and maintain marketing automation workflows.

Skills: Strong experience in marketing automation platforms, especially Salesforce Marketing Cloud (Pardot), along with HTML/CSS proficiency for campaign customization.

Qualifications: At least 4 years of marketing experience with a focus on marketing automation, including proficiency in campaign management and technical skills in HTML/CSS.

Location: This position is located in Tribeca, New York, with a hybrid work schedule allowing for remote work on certain days.

Compensation: $115000 - $135000 / Annually

About Campus

Campus is on a mission to accelerate the talent of tomorrow and reimagine what college can (and should) be. The problem is clear: college costs have skyrocketed, but outcomes haven’t. Traditional college hasn’t kept up with the aspirations of today’s students—and they can’t afford to wait.

At Campus, we’ve built a two-year, accredited college where students learn from top professors at universities like Princeton, Stanford, and Howard, in live, online classes. Our students graduate with in-demand business and AI skills—ready to launch their careers or transfer to top four-year universities. Our unique approach is grounded in a pioneering technology platform and a heavily-researched student success model that offers students dedicated advisors and on-demand tutoring and coaching. We were also named one of Fast Company's Most Innovative Companies of 2024.

We’re backed by an exceptional investor team that believes deeply in our vision for the future of education, including General Catalyst, Founders Fund, Bloomberg Beta, 8VC, Rethink Education, Sam Altman, Jason Citron, Shaquille O’Neal, and others.

The world has changed. Higher ed needs to catch up, and we’re leading the way - come join us!

About the Team

The Campus Marketing team is focused on building our brand and driving enrollment growth. You’ll be joining a team of talented brand and performance marketers

About the Role

In this role, you’ll be the driving force behind our email, SMS, and landing page strategies—ensuring every touchpoint is on-brand, high-performing, and optimized for engagement. You’ll work cross-functionally with performance and brand marketing, business development, product, admissions, and IT to develop, execute, and refine campaigns that move the needle.

This role is perfect for an action-oriented, highly organized marketer who thrives on building, testing, and improving automated marketing programs. You bring at least four years of marketing experience, with two or more years focused on marketing automation, email marketing, or CRM-driven campaigns. Experience with Salesforce Marketing Cloud (Pardot) is a strong plus.

If you’re ready to build smarter campaigns, optimize performance, and make an impact, we’d love to meet you. 🚀

You’re excited about this opportunity because you will…

Design, execute, and refine automated email and SMS campaigns—including drip sequences, nurture flows, and re-engagement initiatives.
Develop and optimize landing pages to support multi-channel marketing efforts, ensuring seamless user experiences.
Leverage Salesforce Marketing Cloud (Pardot) to build, launch, and analyze campaigns—ensuring messaging is personalized, relevant, and conversion-driven.
Run A/B tests on subject lines, creative, CTAs, and landing page elements to continuously improve engagement and performance.
Partner cross-functionally with our Admissions and Financial Aid teams to unlock segmentation opportunities and help automate certain communication flows
Collaborate with Product and our Salesforce admin to enhance data integrations, troubleshoot issues, and streamline automation workflows.
Maintain clear documentation of all marketing automation workflows, campaign strategies, and performance insights.
Ensure flawless execution by maintaining a high level of accuracy, organization, and attention to detail.

We’re excited about you because…

You’re obsessed with email marketing and believe it’s one of the most powerful channels for driving engagement, retention, and conversion.
You balance brand and performance marketing, ensuring every campaign is both compelling and results-driven.
You thrive in a high-growth, fast-moving startup environment, bringing a proactive, problem-solving mindset to every challenge.
You’re eager to push the boundaries of marketing automation at Campus, bringing fresh ideas and new strategies we haven’t tried yet.
You have a at least a mid level proficiency in HTML/CSS for email and landing page customization

What You Bring to the Table:

At least 4 years of marketing experience, with 3+ years in marketing automation, email marketing, or CRM-driven campaigns.
Hands-on experience managing and optimizing campaigns in a leading marketing automation platform—ideally Salesforce Marketing Cloud (Pardot), but we’re open to experts in equally robust platforms like Marketo, HubSpot, Iterable, Braze, or Eloqua, as long as you have strong relevant marketing experience.
Strong technical skills: HTML/CSS editing, familiarity with dynamic content logic, and comfort troubleshooting code or data issues.

Bonus Points If:

You’re comfortable working in Salesforce Marketing Cloud (Pardot) and excited to deepen your expertise.
You’ve built multi-channel automation programs that seamlessly integrate email, SMS, landing pages, and CRM workflows.

If you’re ready to own and innovate in marketing automation, we’d love to meet you!

What you’ll get:

A compensation package that includes a base salary ($115K - $135K) + equity grant
Actual compensation within the pay range will be decided based on factors including, but not limited to, skills, prior relevant experience, and specific work location. For roles that are available to be filled remotely, base salary will be localized.
Medical, dental, and vision insurance
401(k) match
Fertility benefits via Carrot
Flexible Time Away + paid holidays
In-office lunches for our NY Office (did we mention, we’re dog friendly? 🐶)
Hybrid work schedule (Mon & Fri remote; Tues-Thurs in-office)
Social events - happy hours, birthday celebrations, holiday parties, & more!
Opportunity to make an impact – you’ll be an integral player in bringing our vision to life

Where we’re located: Tribeca, NY

Unfortunately, we are unable to offer H1B visa sponsorship for this position. Candidates must be authorized to work in the U.S. without requiring visa sponsorship; however, we are able to sponsor a TN visa for eligible Canadian and Mexican citizens.