Account Executive

PlayOn! Sports • Full-time • Hybrid in Detroit, Michigan, United States • 6d ago

Fast Facts

PlayOn seeks a driven Account Executive to enhance multichannel advertising and brand partnerships for MaxPreps and the PlayOn portfolio, focusing on high school sports engagement.

Responsibilities: Generate revenue through new and existing partnerships, develop relationships within assigned markets, collaborate creatively with internal departments, and uphold real-time reporting.

Skills: Digital media sales experience, relationship development with ad agencies and clients, strong communication skills, knowledge of media math and digital advertising.

Qualifications: Bachelor's degree, 4-7+ years in digital media sales, existing relationships with major holding companies and clients, track record of exceeding sales targets, and strong interest in high school sports.

Location: Detroit, MI

Compensation: Not provided by employer. Typical compensation ranges for this position are between $60,000 - $100,000.

PlayOn is looking for a driven, self-starting Account Executive to generate meaningful multichannel advertising and brand partnerships revenue for MaxPreps and the broader PlayOn portfolio including NFHS, GoFan, and PlayOn Sites. The ideal candidate will be a true hustler who’s able to build impactful marketplace relationships, grow a robust pipeline, and close both new and renewal business on a consistent basis. This position will play a key role in re-introducing the MaxPreps brand to market, educating brands on the power of high school sports, and elevating PlayOn’s overall business.

The Outcomes You’ll Deliver

Revenue Generation – Achieve quarterly and yearly national advertising and brand partnership sales goals across MaxPreps and broader PlayOn portfolio

Relationship Development – Build impactful relationships within assigned market-specific holding cos, strategic agencies, and direct clients

Creative Collaboration – Operate alongside key internal departments to create unique and meaningful marketplace pitches that can help PlayOn stand out and win

Hunting & Farming – Establish strategies and roadmaps for supporting effective “hunting” (new business) and “farming” (renewals) opportunities

In this role, you can expect to

Consistently achieve or exceed quarterly and annual revenue targets
Lead relationship development with assigned ad agencies, direct clients, and the entire media buying and planning chain
Pursue and close new business while driving renewals with existing clients
Build and evangelize unique proactive & reactive (e.g. RFP) multichannel partnerships spanning display, video, social, content, and more
Participate in client entertainment initiatives to support relationship development
Aid in post-sale execution and optimization to ensure client satisfaction
Engage in ongoing feedback loops with internal departments and stakeholders to ensure marketplace knowledge and insights are being utilized internally
Uphold quality, real-time reporting via Salesforce and other internal systems
Communicate and collaborate internally with other departments including Client Strategy, Ad Operations, Revenue Strategy, and Content / Editorial

To thrive in this role, you have

Bachelor's Degree and 4-7+ years digital media sales experience
Existing relationships with holding companies (e.g. Publicis, Dentsu, GroupM, OMG, Havas, IPG, etc.) and direct clients
Ideal candidate will have strong client and agency relationships in the Auto category and Detroit territory Fortune 500 brands (i.e. Ford, General Motors, Stellantis, Ally Financial)
Demonstrated track record of exceeding revenue targets
Proven success in acquiring new business and stewarding client and agency relationships that drive revenue growth
Experience with negotiating and closing brand partnerships, and a firm grasp on various aspects of media math
Ability to thrive in multiple sales environments (remote and in-person) and effectively work with others to achieve broader business results
Organized, strategic thinker who’s able to take concepts to reality
Strong written and verbal communication skills
Interest in and enthusiasm for high school and broader sports marketplace
Understanding of the digital landscape including Display, Video, Audio, Social, Branded Content, Events, Data/Targeting, Ad Measurement, and more
Fluent in MS Office (Excel, Word, PowerPoint, OneDrive) & GSuite (Docs, Sheets, GDrive), and familiarity with Salesforce or other revenue reporting systems

How You Play

Ownership over Participation – You take responsibility for achieving holistic outcomes, prioritize key objectives, and adapt quickly when situations require a different approach. You follow through even against the toughest challenges.
Team over Stars – You are a bridge builder, establishing processes and relationships with teams outside your own. You work to rally around common goals, find win-win solutions, compromise when necessary, and help others succeed.
Growth over Comfort – You are driven by a desire to grow and actively seek opportunities to expand your comfort zone, skills, and confidence. You embrace new challenges with curiosity, accepting discomfort and failure as opportunities to learn.
Fairness over Popularity – You approach decisions with a scientist’s mindset, challenging your assumptions and remaining objective. You consider long-term impact rather than relying on short-term gains, proactively seek others’ perspectives, and manage emotions in decision-making.

#LI-DNI

Company Overview

PlayOn is a dynamic growth-stage company dedicated to championing the spirit of play in the high school space. Backed by KKR, our family of brands—including GoFan, NFHS Network, and MaxPreps—empowers schools with innovative solutions and exceptional service. Our fan engagement platform is the only one that offers event ticketing, streaming, fundraising, concessions, merchandise sales, and website management in one place. We save administrators time so they can focus on what truly matters: supporting the students, staff, and fans who bring their programs to life.

Trusted by thousands of schools across the country, we're here to help create more instant replays, hold-your-breath moments, last-minute comebacks, and games you want to watch over and over again.

When being there means everything, we make sure you never miss a moment.

Why you’ll love working at PlayOn

Product, potential, and people. We’re a leader in the high school event space, constantly evolving our product to meet the needs of administrators. We focus on solving real challenges, learning quickly, and creating impactful solutions.

This is a growth-stage company, meaning your contributions have real impact. You’ll have opportunities to grow your skills, tackle meaningful problems, and make a difference in the lives of schools and the students and fans they serve.

Our culture is built on accountability, collaboration, growth, and fairness. We don’t just show up—we show up for each other. Everyone wears the same jersey, and we play hard, make the extra pass, and cheer one another on. Losses teach us, challenges motivate us, and persistence drives us forward. We value integrity over shortcuts, choosing to do what’s right even when it’s hard. Together, we strive to be better every day—because we know that’s how we win as a team.

The Benefits We Offer

Multiple medical insurance plans to choose from

Dental, vision life and disability insurance

Employee Emergency Fund

Company equity (stock options)

Open PTO policy

401K plan with company match

Hybrid/flexible work environment

Note: Must be a full-time employee to participate in the company’s employee health benefit plan. Part-time employees and interns are not eligible to participate.