Digital Marketing Manager

Watermark • Full-time • Remote (United States) • $75,000 - $85,000 / year • 2w ago

Fast Facts

Watermark is looking for a Senior Digital Marketing Manager to lead digital campaign execution and drive engagement within the higher education sector. This fully remote position offers an exciting opportunity for a creative individual passionate about leveraging data to optimize marketing strategies.

Responsibilities: Key responsibilities include executing digital marketing strategies, managing online advertising campaigns, and collaborating with cross-functional teams to enhance brand alignment and optimize content for accessibility.

Skills: Required skills include experience with Google Ads, WordPress content management, strong analytical abilities with Google Analytics 4, and excellent project management and communication skills.

Qualifications: Preferred qualifications include SaaS or B2B marketing experience, familiarity with WCAG guidelines, and experience in the higher education or EdTech industry.

Location: This job is fully remote within the United States.

Compensation: $75000 - $85000 / Annually

This role is fully remote within the US.

About Us

We’ve spent the last 20 years helping thousands of colleges and universities spend less time collecting data and more time learning from it. Watermark is a global, high-growth SaaS provider of assessment software for higher education institutions worldwide including the majority of the top 200 U.S. News & World Report colleges. There is a reason we’ve won EdTech’s Overall Higher EdTech Solution of the Year! We’ve also celebrated being named a winner for The Edtech Breakthrough, The TITAN Business, and the Stevie Awards. And, we’re just getting started! Our phenomenal team of people is at the heart of everything we do and we’d love to see you join us!

About the Role

We are seeking a Senior Digital Marketing Manager with a passion for driving brand awareness and buyer engagement committed to keeping us at the top with creative and evolving plays. Reporting to the Director Digital Marketing, you will execute the digital marketing strategy in coordination with the Marketing Team. If you are creative, possess a relentless pursuit for optimization based on data, thrive on collaboration with a winning team and are passionate about the field of higher education, this role may be for you.

Key Responsibilities

Support the Director of Digital Marketing in planning and executing digital campaigns that align with organizational goals and audience needs (integrated campaigns).
Manage day-to-day execution of digital advertising (Google Ads, paid social, display) — including setup, tracking, optimization, and reporting.
Execute direct, hands-on edits, content updates, and technical maintenance within the WordPress CMS, including the formatting, QA, and publishing of blogs, landing pages, and web copy.
Collaborate cross-functionally with internal marketing team and digital marketing agencies to ensure cohesive messaging and brand alignment across all channels.
Monitor performance metrics, generate insights, and make recommendations to improve ROI and engagement.
Act as a core liaison for web design and UX, translating content and design needs into wireframes for net new web pages or working with a web vendor to execute the vision.
Coordinate SEO initiatives, including a focus on WCAG accessibility guidelines, and contribute to content and website optimization to strengthen Watermark’s online visibility.

Required Skills & Experience

Bachelor’s degree in Marketing, Communications, or a related field.
4+ years of experience in digital marketing
Experience managing digital ad platforms (Google Ads, LinkedIn, Meta, display).
Proven technical and tactical expertise in WordPress, including directly editing, managing, and publishing content on a brand/company website.A strong baseline understanding of all core digital channels (paid, organic, and social).
Strong analytical and reporting skills, with proven experience using Google Analytics 4 (GA4) and/or Looker Studio to generate insights and inform decisions.
Excellent organizational, project management, and communication skills.
Collaborative mindset and ability to work cross-functionally.

Preferred Qualifications

SaaS or B2B marketing experience.
Familiarity with WCAG accessibility guidelines and a mindset of optimizing all web content for accessibility.
Experience running paid campaigns and using Google Analytics and Google Tag Manager.
Experience with Marketo, Salesforce, WordPress, 6sense, and Qualified.
Higher education or EdTech industry experience is a plus.

Watermark is committed to fair and equitable pay practices for all qualified candidates. The pay range for this role is $75K - $85K and varies based on several factors including geographical location, level of experience related to the role, education/ licensure/certificates of the individual filling the role and other business and operational considerations. Candidates must prove authorization to work in the US.

At Watermark we are continually strengthening the rich diversity in our workplace - the primary reason we succeed. We’re committed to equal opportunity employment and work together to provide an inclusive hiring experience where all qualified applicants receive equal consideration for employment without regard to race, color, religion, gender, gender identity or expression, family status, marital status, sexual orientation, national origin, genetics, neurodiversity, disability, age, protected military/veteran status, or any other non-merit based or other legally protected grounds.

This job description is not designed to contain a comprehensive listing of activities, duties, or responsibilities that are required. Nothing in this job description restricts management's right to assign or reassign duties and responsibilities at any time.