Marketing Events Manager

As an educational technology company, Hawkes Learning is passionate about helping college students succeed through our innovative courseware. By partnering directly with college professors and recommending personalized learning solutions for their classrooms, we are rapidly expanding the implementation of Hawkes’ learning solutions into physical and virtual campuses nationwide.

As an Events Manager at Hawkes Learning, you will lead strategic event initiatives that elevate brand presence, engage customers, and support revenue growth across higher education. This high-impact role blends strategic planning with hands-on execution and requires close collaboration with marketing, sales, product, and customer success teams. You will translate business goals into compelling event strategy, serve as a strong advocate for the attendee experience, and ensure Hawkes events clearly communicate value and differentiation in the market.

Key Responsibilities

• Own strategy and execution of all in person and virtual external company events including, but not limited to, tradeshows, regional events, webinar series, Hawkes-hosted virtual conferences, and symposia
• Research and lead speaker strategy and relationships for all relevant events
• Manage full event budgets and financial performance, driving and reporting on goals and KPIs around event-related ROI
• Oversee all event logistical plans, timelines, and deliverables, communicating across teams and depts to ensure all collaborative parties are aware of responsibilities and tasks are happening in a timely manner
• Maintain high quality standard of support and communication with guest speakers, event attendees, vendors, and other qualified lead opportunities
• Provide leadership and oversight during virtual and live events as needed to ensure smooth execution and rapid problem solving
• Coordinate internal or external freelance assistance as appropriate to execute large events
• Conceptualize and implement new and engaging event ideas that drive customer retention and promote brand awareness
• Serve as a thought leader on event and marketing trends

• Experience leading end-to-end event planning and execution
• Ability to scale events, manage budgets, and oversee vendors
• Strategic, data driven approach to translating goals into event experiences
• Proficiency with event platforms and CRM tools (e.g., HubSpot, Zoom Webinars, & Events)
• Strong project and stakeholder management skills in a marketing environment (higher ed or EdTech preferred)
• Organized, adaptable communicator who is collaborative, customer focused, and accountable
• Higher Education experience preferred

The salary range for this role is competitive with a range of $70,000 to $90,000 and considers a variety of factors, including skill sets, experience, training, certifications, and other business and organizational needs. Our comprehensive benefits package includes 30+ days of paid time off to start with additional time each year of employment, an employer 401(k) match of up to 3.5%, and a significant employer contribution to healthcare benefits. We value talent from all locations, so please don't hesitate to share your resume with us! Hawkes Learning is proud to be an equal opportunity employer, committed to fostering a diverse and inclusive workplace.

Additional benefits:

• Generous Health Benefits (Medical insurance (BCBS), Vision and Dental insurance (Mutual of Omaha)
• Employer paid Employee Assistance Program with counseling options
• Employer Match to 401k retirement plan
• Culture is energetic, supportive, collaborative, and transparent!