Senior Product Marketing Manager

MasterClass

🇺🇸In-Person - CA$140K–$170K/yr4mo ago

Corporate Marketing Product Marketing Go To Market Strategy Growth Consumer Marketing Strategic Positioning

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Role Snapshot

Lead go-to-market strategy for MasterClass's new products while shaping overall product narrative and positioning. Drive growth through audience segmentation and cross-functional collaboration to ensure offerings resonate and scale effectively.

Key Responsibilities: Own GTM strategy and post-launch growth for MasterClass Certificates and advanced education products, defining audience segments and driving portfolio-level positioning. Partner with Paid Marketing on targeting and messaging while synthesizing customer feedback and competitive intelligence to influence roadmap decisions.

Skills & Tools: 8+ years in product marketing with strong strategic thinking and high-velocity execution capabilities. Deep fluency in paid marketing, performance storytelling, competitive analysis, and cross-functional influence without authority.

Qualifications: Proven track record launching and scaling consumer-facing products in subscription or digital media contexts. Demonstrated ability to operate with extreme ownership in ambiguous, fast-paced environments.

Location: California

Compensation: $140K–$170K/yr

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