Demand Generation Analyst

Achievement Network (ANet)

🇺🇸In-Person - Boston, MA$66K–$98K/yr3mo ago

K-12 Marketing Demand Generation Marketing Automation Campaign Management Lead Generation Marketing Operations

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Summary

Demand Generation Analyst role at Achievement Network (ANet), a nonprofit focused on educational assessments, responsible for building systems and executing campaigns that fuel top-of-funnel growth. This hands-on position reports to the VP of Marketing and focuses on lead generation, nurture strategies, and campaign optimization.

Skills & Tools: 3+ years of demand generation, growth marketing, or digital campaign execution experience with proven expertise in multi-channel campaigns and marketing automation platforms (HubSpot preferred). Strong analytical and optimization skills, familiarity with paid media platforms, and knowledge of lead scoring and account-based marketing (ABM) tactics.

Qualifications: 3+ years of relevant marketing experience in demand generation or growth marketing; preferred experience in K-12 education or edtech sector. Hands-on proficiency with marketing automation tools and demonstrated ability to manage complex campaign workflows and funnel optimization.

Location: Boston, Massachusetts

Compensation: $66K–$98K/yr

Job Description

The full job description is available on Achievement Network (ANet)'s website.

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