Director, Marketing Analytics

PlayOn! Sports • Full-time • Hybrid in Alpharetta, Georgia, United States • 1d ago

Fast Facts

PlayOn is seeking a data-driven Director of Marketing Analytics to lead efforts in translating complex marketing data into actionable insights to foster growth and optimize spending across its multi-brand portfolio.

Responsibilities: The role involves analyzing user-level data, designing experiments to measure marketing effectiveness, managing the Marketing Analytics roadmap, and championing data-driven decision-making within the marketing team.

Skills: Candidates must have 7+ years in marketing analytics, expertise in BI tools, strong SQL skills, and experience with multi-channel attribution models and data storytelling.

Qualifications: Preferred qualifications include a strong background in experiment design, ability to influence stakeholders, and familiarity with CRM and paid media platforms.

Location: The position is based in Alpharetta, GA.

Compensation: Not provided by employer. Typical compensation ranges for this position are between $130,000 - $180,000.

PlayOn is looking for a data-driven storyteller and strategic thinker to join our Marketing team as the Director, Marketing Analytics. This role will translate complex, multi-brand marketing data into actionable insights that drive growth, optimize spend, and strengthen our connection with high school sports fans.

You'll oversee how we collect, model, visualize, and activate marketing data across brands and channels, guiding the team beyond spreadsheets into a modern analytics and BI environment. In partnership with MarTech, Product, and Engineering, this role will also help shape how experimentation, attribution, and emerging data science and AI capabilities are applied to marketing decision-making.

In this role, you can expect to

Unify & Analyze Data Across Brands: Integrate and interpret complex data sources from NFHS Network, MaxPreps, and GoFan to build a holistic view of our marketing performance.
User-Level Analysis for Growth: Conduct deep, user-level analysis to identify behavioral trends, uncover retention and engagement drivers, and inform strategies that increase ARPU.
Executive-Level Data Visualization & BI Adoption: Leverage the company’s new business intelligence tools to create clear, actionable dashboards and guide the Marketing team’s transition away from manual reporting.
Incrementality & Channel Effectiveness: Design and execute controlled experiments, analyze lift, and measure the incremental impact of marketing channels and campaigns to identify optimization opportunities.
Marketing Analytics Roadmap & Strategy: Own and maintain the Marketing Analytics roadmap, defining the long-term vision, priorities, and sequencing of analytics capabilities to support business goals, scale measurement maturity, and maximize impact across the organization.
Attribution & Media Investment: Refine attribution models to assess cross-channel contribution, understand the customer journey, and inform high-ROI media allocation decisions.
Opportunity Identification: Surface marketing opportunities across our brand portfolio through proactive analysis and insights.
Data Evangelism: Champion the use of data across the Marketing team, embedding measurement and insight into strategic planning, creative development, and program-level decision-making.

To thrive in this role, you have

7+ years of experience in marketing analytics, business intelligence, or related data strategy roles, with a focus on digital marketing performance.
Expertise in BI tools (e.g., Sigma, Looker, Tableau, Power BI) and advanced Excel/Google Sheets; Strong SQL skills required.
Experience designing and evaluating multi-channel attribution models, incrementality tests, and marketing mix analyses to inform investment decisions.
Strong background in experiment design, statistical analysis, and data storytelling, with ability to assess lift, causality, and impact.
Proven ability to translate complex multi-source datasets into clear actionable insights for senior and executive stakeholders.
Experience operating across multiple brands, data systems, and cross-functional teams in fast-paced, evolving environments.
Excellent communication skills with a demonstrated ability to influence and align stakeholders without direct authority.
Familiarity with lifecycle, CRM, and paid media platforms (e.g., email, subscription funnels, paid social/search) and the data they generate.
Experience defining and prioritizing analytics roadmaps or measurement strategies aligned to business goals.

How You Play

Ownership over Participation – You take responsibility for achieving holistic outcomes, prioritize key objectives, and adapt quickly when situations require a different approach. You follow through even against the toughest challenges.
Team over Stars – You are a bridge builder, establishing processes and relationships with teams outside your own. You work to rally around common goals, find win-win solutions, compromise when necessary, and help others succeed.
Growth over Comfort – You are driven by a desire to grow and actively seek opportunities to expand your comfort zone, skills, and confidence. You embrace new challenges with curiosity, accepting discomfort and failure as opportunities to learn.
Fairness over Popularity – You approach decisions with a scientist’s mindset, challenging your assumptions and remaining objective. You consider long-term impact rather than relying on short-term gains, proactively seek others’ perspectives, and manage emotions in decision-making.

Company Overview

PlayOn is a dynamic growth-stage company dedicated to championing the spirit of play in the high school space. Backed by KKR, our family of brands—including GoFan, NFHS Network, and MaxPreps—empowers schools with innovative solutions and exceptional service. Our fan engagement platform is the only one that offers event ticketing, streaming, fundraising, concessions, merchandise sales, and website management in one place. We save administrators time so they can focus on what truly matters: supporting the students, staff, and fans who bring their programs to life.

Trusted by thousands of schools across the country, we're here to help create more instant replays, hold-your-breath moments, last-minute comebacks, and games you want to watch over and over again.

When being there means everything, we make sure you never miss a moment.

Why you’ll love working at PlayOn

Product, potential, and people. We’re a leader in the high school event space, constantly evolving our product to meet the needs of administrators. We focus on solving real challenges, learning quickly, and creating impactful solutions.

This is a growth-stage company, meaning your contributions have real impact. You’ll have opportunities to grow your skills, tackle meaningful problems, and make a difference in the lives of schools and the students and fans they serve.

Our culture is built on accountability, collaboration, growth, and fairness. We don’t just show up—we show up for each other. Everyone wears the same jersey, and we play hard, make the extra pass, and cheer one another on. Losses teach us, challenges motivate us, and persistence drives us forward. We value integrity over shortcuts, choosing to do what’s right even when it’s hard. Together, we strive to be better every day—because we know that’s how we win as a team.

The Benefits We Offer

Multiple medical insurance plans to choose from

Dental, vision life and disability insurance

Employee Emergency Fund

Company equity (stock options)

Open PTO policy

401K plan with company match

Hybrid/flexible work environment

Note: Must be a full-time employee to participate in the company’s employee health benefit plan. Part-time employees and interns are not eligible to participate.