Director, Growth Marketing

Stepful • Full-time • Hybrid in New York, New York, United States • $180,000 - $210,000 / year • 1m ago

Fast Facts

Join Stepful as the Director of Growth Marketing, leading strategic initiatives to scale our acquisition engine for both direct-to-consumer and B2B channels, while managing a high-performing team in a vibrant startup environment.

Responsibilities: Oversee growth strategy, team management, campaign optimization, budget management, and innovation in marketing strategies to drive growth.

Skills: 8+ years of growth marketing experience, particularly in leadership roles, with expertise in scaling paid social and search, analytical skills, and creative strategy.

Qualifications: Experience in high-growth startups, D2C, or B2B marketing, and a strong background in team building and performance management; experience in EdTech or healthcare is a plus.

Location: Position is based in New York, with hybrid work flexibility.

Compensation: $180000 - $210000 / Annually

About Stepful:

Stepful is reimagining allied healthcare training by offering affordable, online, instructor-led, and AI-supported programs that help learners—especially those from underserved communities—launch high-demand healthcare careers.

In addition to our direct-to-consumer training, Stepful partners with leading healthcare institutions to build talent pipelines and address the growing shortage of allied health workers. Our graduates, including Medical Assistants, Pharmacy Technicians and more, go on to work at major employers like CVS, NY-Presbyterian, and Walgreens.

Stepful is backed by Y Combinator, Reach Capital, and AlleyCorp, with a recent $31.5M Series B led by Oak HC/FT. Additionally, we were named the #1 EdTech company in the U.S. by TIME for 2025 and to GSV's 150 Most Transformational Growth Companies in Digital Learning.

We’re unlocking the full potential of the global workforce—improving access to quality healthcare for everyone, everywhere.

Our values:

We credit much of our success to our exceptional team. We’re looking for mission-driven individuals who thrive in fast-paced, sometimes ambiguous environments, and embody our four core values:

Care first: We do whatever it takes for our students to succeed.

Learn quickly: We test, learn with data, and iterate.

Build together: We win when we rely on each other.

Own it: We show up, take initiative, and show pride.

The opportunity:

We are seeking a strategic, results-oriented Director of Paid Growth to lead and scale our acquisition engine across both our D2C and B2B channels. This is a high-impact leadership role for a growth expert who can bridge the gap between high-level strategy and tactical execution in a fast-paced, scaling startup environment.

You will be responsible for the vision and performance of both organic and paid growth initiatives while managing a significant multi-million dollar budget and leading a high-performing team to hit ambitious goals.

This hybrid opportunity is based out of our NYC office, reporting directly into our VP of Growth Marketing.

What you’ll do:

Strategic Leadership: Define and execute the overarching growth strategy for both direct-to-consumer (D2C) training programs and our B2B enterprise partnerships
Team Management: Build, mentor, and lead a team of growth marketers, fostering a culture of data-driven experimentation and high performance
Full-Funnel Ownership: Oversee end-to-end campaign strategy and optimization across Meta, TikTok, YouTube, search and emerging platforms
Build and iterate on growth loops (referrals, virality, partnerships, content → paid flywheels)
Funnel & Conversion Optimization: Own top of D2C funnel (traffic → signup → purchase) with consideration for down-funnel (enrollment → retention)
Budget & ROI Accountability: Manage and optimize multi-million dollar monthly budgets while owning core growth metrics (CAC, LTV, payback, retention, CVR rates)
Build dashboards and deeply analyze cohort performance and attribution and make data-driven budget allocation decisions to maximize ROI
Innovation: Stay at the forefront of platform shifts and algorithm changes to maintain Stepful’s competitive edge in the market

What you’ll bring:

8+ years of growth marketing experience, with at least 3+ years in a leadership/people management role
Proven track record at a high-growth, scaling startup, successfully overseeing both D2C and B2B initiatives
Deep hands-on expertise in scaling paid social and search, ideally managing budgets exceeding $2M+ per month.
Experience building and leading teams, with a focus on professional development and performance management
Strong analytical chops with the ability to translate complex data into actionable strategic insights
Exceptional creative instincts and experience leading creative strategy to drive conversion

Bonus points if:

You’ve worked in EdTech, healthcare, or another mission-driven D2C industry

Interview Process:

Introductory call with Talent Acquisition team member
Interview with Hiring Manager
Take-Home Assignment
Virtual Panel Interview
On-Site Panel Interview

Benefits and Compensation:

Meaningful Equity Stake
Subsidized Medical, Dental, and Vision insurance plan options
401(k)
FSA, HSA and commuter benefits
Open vacation policy, including:
Guidance of 15 days PTO annually
Stepful closed the last week of December
15 work-from-anywhere days
10 public holidays observed for 2026

The target base salary range for this opportunity is $180,000 - $210,000, and is part of a competitive total rewards package including performance-based bonus, equity and benefits. Individual pay may vary from the target range and is determined by a number of factors including experience, internal pay equity and other relevant business considerations.

Stepful is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex, marital status, ancestry, disability, genetic information, veteran status, gender identity or expression, sexual orientation, pregnancy, or other applicable legally protected characteristic.