Senior Director of Product Marketing

About Kira Learning

Kira Learning is creating curriculum and learning tools that empower teachers and prepare students for a world in which technology and science play pivotal roles in everyone's lives. By way of our expert-backed content and intuitive, integrated teaching platform, Kira is intent on transforming the way computer science and artificial intelligence is taught and learned. 

We are backed by top-tier Venture Capital funds including New Enterprise Associates (NEA) and Andrew Ng’s AI Fund.

About the Role:

We are looking for a strong Senior Director of Product Marketing to build out and own the go-to-market strategy and execution for all Kira Learning products. As our first hire dedicated to product marketing, you’ll use both qualitative and quantitative insights about our users and turn them into comprehensive marketing initiatives that focus on driving user acquisition, engagement and retention. You’ll be responsible for building out different user journeys, value propositions and creating narratives that resonate with both students and teachers alike. This is a highly impactful role, and you’ll partner with multiple business stakeholders to drive alignment on overall product strategy and marketing programs. The ideal candidate is someone who has a track record of leading go-to market launches, integrated campaigns and can balance ambitious business results with a focus on our user’s needs. 

Responsibilities & Duties

• Own the overall strategy for the product marketing function in order to increase market awareness, engagement with users, and ultimately, ARR growth. 
• Develop and articulate clear, engaging narratives that showcase our products, vision, and industry thought leadership.
• Collaborate closely with cross-functional teams, including Product, Design, Engineering, and Customer Success, to ensure successful product launches with a clear and cohesive marketing plan which includes positioning, messaging, and promotional strategies. 
• Conduct consumer research and competitive analysis to inform the value proposition development of new products and features. 
• Collaborate with the team to develop high-impact marketing campaigns, social media, email marketing, and content marketing. 
• Continually test and analyze campaign performance and provide actionable insights and recommendations for optimization. 
• Act as a thought leader and ambassador for Kira Learning. Participate in external customer meetings, speaking engagements, and written assets to deliver thought leadership.

Experience & Skills

• 12+ years of experience in product marketing roles, preferably in consumer technology with a consistent record of developing and implementing successful product marketing programs.
• Excellent written and verbal communication skills, with the ability to create compelling narratives and drive alignment across the organization. Ability to use insights, data, and statistical analyses to drive marketing decisions and optimize campaigns.
• Analytical and results oriented, with the skills to plan, prioritize and guide cross-functional teams from conception through executions of multiple simultaneous projects. A passion for CS education and Kira’s vision and mission.
• Strong verbal and written communication skills; you can patiently, professionally and effectively communicate with a diverse and multicultural group of peers across time zones and continents.
• Nimble and adaptable. Can roll with the punches and thrive in a fast-paced, early-stage startup environment.
• A positive, can-do attitude. You’re not deterred by minor setbacks and are able to swiftly overcome ambiguity.
• You believe feedback is a gift. You can thoughtfully share feedback to others as needed, and you can receive feedback and grow from it.
• Will consistently cultivate a culture of inclusion where all team members feel a sense of belonging and can bring their authentic selves to work.
• Strong proficiency in Google Workspace programs, Microsoft Office Suite. 

$170,000 - $200,000 a year

Competitive salary ($170,000 to $200,000) and equity package in a well-funded, high growth company. Compensation is based on a number of relevant factors such as location, professional experience and related skill sets.Flexible PTOPaid parental leaveTop-notch medical, dental and vision coverageCompany 401(k) plan

Background Check: Kira Learning will make a conditional job offer in line with local, state and federal laws, and a subsequent criminal, education, and employment history background check will then be issued.

Equal Employment Opportunity Employer: At Kira Learning, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants without regard to race, color, religion, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, and any other characteristic protected by applicable law. Kira believes that diversity and inclusion among our employees are critical to our success as a company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool. Selection for employment is decided on the basis of qualifications, merit, and business need.