Director, Web Strategy & User Experience

PLEASE NOTE: Your application will expire one year from the time of submission. Please feel free to apply to any other positions for which you may qualify. Our team members enjoy competitive salaries, a well-rounded benefits package, generous paid time off (including 25 holidays, vacation, and sick leave), and an array of professional development opportunities.  We’re always looking to add to our team of more than 3,000 dedicated professionals who are leading online education worldwide with transformative digital solutions – personalized to every student.  Job

Posting End Date: Deadline to apply is 11:59 PM on 09-27-2026 Job

Title: Director,

Web Strategy & User Experience Contract Type: Employee

Annual Salary: $89,633.00 - $197,193.00 (Support staff salary will be based on internal equity and experience)

Location: FL - HOME OFFICE Job

Description Summary: Our Mission is to equip students for success by developing and delivering highly effective digital learning through an intuitive online platform. FLVS does not discriminate in admission or access to, or treatment or employment in its programs and activities on the basis of race, color, religion, age, sex, national origin, marital status, disability, genetic information or any other reason prohibited by law.

The Position: Position

General Summary: The Director, Web Strategy & User Experience leads the vision, governance, optimization, and ongoing management of the organization’s three external-facing websites. This role is responsible for developing and executing a multi-year web strategy that advances organizational goals, strengthens the user experience, and supports organizational growth. The Director serves as the primary owner of the web ecosystem, balancing long-term strategic planning with the day-to-day operational needs of the organization. Working closely with internal stakeholders, senior leadership, technology teams, and external partners, the Director ensures the websites remain effective, accessible, scalable, and aligned with organizational priorities and customer needs.

Essential Position Functions: Own and drive the vision, strategy, governance, budget, and multi-year roadmap for the organization’s three websites, ensuring alignment with organizational goals and user needs. Develop and maintain a comprehensive website strategy that balances long-term innovation and modernization with ongoing organizational requirements and operational priorities. Serve as the primary owner for all website platforms, overseeing site architecture, user experience, content strategy, functionality, accessibility, performance, and continuous improvement initiatives. Lead website redesigns, platform enhancements, migrations, and other major web initiatives, ensuring projects are delivered on time, within budget, and aligned with strategic objectives. Manage relationships with website development vendors, technology partners, and consultants, including contract oversight, project prioritization, resource planning, and performance management. Partner with cross-functional teams to gather organizational requirements, prioritize enhancements, and translate stakeholder needs into scalable web solutions. Establish and oversee website governance standards, including content management processes, user experience standards, accessibility compliance, quality assurance, and website best practices. Monitor and analyze website performance metrics, user behavior, search performance, conversion metrics, and customer feedback to identify opportunities for optimization and growth. Develop strategic recommendations and organizational cases for future website investments, technology enhancements, and digital capabilities based on organizational priorities and data-driven insights. Ensure a consistent and high-quality user experience across all web properties while supporting evolving customer expectations and organizational objectives. Lead and manage assigned direct reports for continual improvement in efficiency and effectiveness of the team, while fostering professional growth and development. Serve as the organization’s web strategy subject matter expert, staying informed on emerging technologies, user experience trends, accessibility standards, content management practices, and web governance best practices. Meet professional obligations through efficient work habits such as meeting deadlines, honoring schedules, coordinating resources and meetings effectively, and demonstrating respect for others. All work responsibilities are subject to having performance goals and/or targets established. (These essential functions are not to be construed as a complete statement of all duties performed. Employees will be required to perform other job related duties as required.)

Minimum Requirements: Education/Licensure/Certification: Bachelor’s degree; or equivalent combination of education and relevant experience Master’s degree, preferred

Experience: 10+ years marketing experience Business management, strategic marketing planning, digital marketing 5+ years supervising, managing, and/or leading others with demonstrated increase in responsibilities Knowledge, Skills, and Abilities (KSA's): Knowledge of digital channels, specifically web, eCommerce, Email/CRM, digital marketing, and developing integrated marketing plans Ability to analyze complex data sets, and develop insights and recommendations, plans of action, and formulate alternative resolutions and improvements Ability to work with and through people to establish goals, objectives, and action plans Ability to meet deadlines and handle diverse tasks simultaneously using prioritization and delegation Demonstrated interpersonal and leadership skills Excellent verbal and written communication skills Excellent project management skills Excellent leadership capabilities, including the ability to work effectively with and influence team members, management, clients and other external groups Strong abilities in strategic and innovative thinking processes Ability to make sound decisions and recommendations within established guidelines Ability to organize, prioritize, and meet aggressive deadlines

CORE COMPETENCIES FOR SUCCESS: JOB KNOWLEDGE AND SKILLS Team member carries out essential job functions with accuracy, engages in ongoing and relevant professional learning, applies new knowledge effectively, and demonstrates mastery of job-specific skills In addition to the above, supervisors will set clear performance expectations, provide regular feedback, recognize high performance, address underperformance, and support employee learning and development PRODUCTIVITY Team member produces high quality work, meets organizational and departmental deadlines, balances multiple responsibilities, manages time effectively, and seeks ways to improve processes and productivity In addition to the above, supervisors will successfully manage team projects and deadlines, foster a positive team culture, empower autonomy, and balance team workload effectively COMMUNICATION Team member communicates clearly in written and verbal formats, collaborates effectively, demonstrates professionalism in all interactions, exhibits strong interpersonal skills, and contributes to a positive team and professional community In addition to the above, supervisors will model strong communication skills and leverage interpersonal skills to build relationships and sustain a strong professional community CUSTOMER FOCUS Team member addresses the needs of internal and external customers, analyzes problems effectively, contributes to innovative solutions, seeks opportunities for improvement, and successfully adapts to change In addition to the above, supervisors will create and support action plans and strategies to achieve organizational goals, make informed decisions, promote innovative solutions, and anticipate future trends and challenges

DIRECTOR COMPETENCIES FOR SUCCESS: LEARNING ON THE FLY Learns quickly when facing new problems

• Is a voracious learner
• Analyzes both successes and failures for clues to improvement
• Experiments and will try anything to find solutions
• Seeks out the challenge of unfamiliar tasks
• Quickly grasps the essence and the underlying structure of most anything PRESENTATION SKILLS Is effective in a variety of formal presentation settings: one-on-one, small and large groups, with peers, direct reports, and bosses
• Is effective both inside and outside the organization, on both cool data and hot and controversial topics
• Commands attention and can manage group process during the presentation
• Can change tactics midstream when something isn’t working PRIORITY SETTING Spends his/her time and the time of others on what’s important
• Quickly zeros in on the critical few and puts the trivial many aside
• Can quickly sense what will help or hinder accomplishing a goal
• Eliminates roadblocks
• Creates focus BUSINESS & FINANCIAL ACUMEN Knowledgeable in current and possible future policies, practices, trends, technology, and information affecting his/her business and organization
• Knows the competition
• Understands and communicates the goals, objectives, competencies, and metrics associated with business success
• Understands and applies knowledge of key organizational business drivers
• Keeps abreast of the overall performance of the organization and adjusts allocation of finances based on progress against goals
• Sets priorities by aligning organizational finances with strategic goals
• Fosters an environment that encourages fiscal responsibility COMPOSURE Is cool under pressure
• Does not become defensive or irritated when times are tough
• Can be counted on to hold things together during tough times
• Handles stress well
• Is not knocked off balance by the unexpected
• Doesn’t show frustration when resisted or blocked
• Is a settling influence in a crisis
• Consistently behaves in a professional manner DEALING WITH AMBIGUITY Effectively copes with change
• Can shift gears comfortably
• Can decide and act without having the total picture
• Isn’t upset when things are up in the air
• Doesn’t have to finish things before moving on
• Can comfortably handle risk and uncertainty

Physical Requirements and Environmental Conditions: Frequency of travel: Frequent travel is required for meetings, trainings, and conferences

• location may vary and may require overnight stays Light physical activities and efforts required working in an office environment (Reasonable accommodations will be made in accordance with existing ADA requirements for otherwise qualified individuals with a disability.) View our competitive benefits package, visit our Benefits page. About Florida Virtual School We believe people thrive when they’re given freedom, trust, and the opportunity to make a difference. That’s why we empower our talented instructors and dedicated support staff with something unique—equal parts flexibility and support. With opportunities at Florida Virtual School, FlexPoint, and Florida Scholars Academy, we inspire students to believe the sky’s the limit and support schools across the nation. Our Commitment At Florida Virtual School (FLVS) and FlexPoint we value our dedicated team of instructors and support staff.  Our values of excellence, innovation, community, balance, and communication create a work environment in which everyone feels confident and appreciated.  Our organization and team members do more than just talk about our values
• we live them and rely on them to be the foundation of everything we do. We Value Veterans Chapter 295, Florida Statutes, sets forth certain requirements for public employers to accord preferences, in appointment, retention, and promotion, to certain veterans and certain family members of eligible veterans who are Florida residents. The relevant portions of the law apply to “the state and its political subdivisions.” School districts are subject to the requirements of Chapter 295 and preference will be given accordingly.