Product Marketing and Content Manager

EdVisorly • Full-time • United States • 12h ago

Fast Facts

EdVisorly is seeking a Product Marketing & Content Manager to enhance messaging, content strategy, and partner acquisition efforts within the organization. This role involves creating compelling narratives and scalable marketing assets that align with revenue goals in a fast-paced, mission-driven environment.

Responsibilities: Key responsibilities include owning product positioning and messaging, creating marketing collateral, building enablement assets for sales and customer success, and managing the content strategy to drive growth and engagement.

Skills: Candidates should possess cross-functional collaboration abilities, exceptional writing skills, experience with marketing tools like HubSpot and Salesforce, and a passion for improving student outcomes.

Qualifications: Ideal candidates have 4–6 years of B2B marketing experience, strong storytelling skills, and proficiency in marketing tools with a data-driven mindset.

Location: United States

Compensation: Not provided by employer. Typical compensation ranges for this position are between $75,000 - $110,000.

We’re Hiring: Product Marketing & Content Manager

EdVisorly is hiring a Product Marketing & Content Manager to own the positioning, messaging, and content engine that powers new partner acquisition and customer expansion.

As a key member of our growing go-to-market team, this role sits at the intersection of Product, Sales, Customer Success, and Revenue Operations. You will play a critical role in translating platform capabilities and partner outcomes into compelling narratives, scalable enablement assets, and measurable pipeline impact.

You will serve as the internal point of accountability for messaging clarity, content performance, and revenue-aligned storytelling. This is a high-ownership individual contributor role with visibility across the organization and direct influence on growth strategy.

What You’ll Own

🔹 Product Positioning & Messaging

Own and evolve messaging and positioning for EdVisorly's core platform offerings
Translate product capabilities into compelling value propositions for institutional buyers
Support ICP refinement, persona development, and use-case validation through customer research and sales feedback

🔹 Go-to-Market Content & Collateral

Create core marketing assets including website pages, newsletters, product one-pagers, overviews, FAQs, and explainer content
Ensure partner solutions are represented clearly and consistently in EdVisorly’s broader launches and marketing programs.
Turn partner results into case studies, testimonials, and customer spotlights that demonstrate measurable impact

🔹 Sales & Customer Expansion Enablement

Build scalable enablement assets supporting acquisition, cross-sell, upsell, and renewal motions
Contribute to sales and customer success playbooks, battlecards, pitch decks, and objection-handling resources
Partner with Sales and Customer Success to accelerate deal velocity

🔹 Content Strategy & Performance

Manage the content roadmap and prioritize deliverables that directly support pipeline retention and expansion goals
Support content strategy across partner newsletters, LinkedIn, nurture campaigns, and customer communications
Support integrated marketing efforts that drive engagement from prospect → partner → expansion
Track content performance and iterate based on results

You Might Be a Fit If…

✅ 4–6 years of experience in B2B marketing or content marketing (higher ed or edtech strongly preferred)

✅ Strong portfolio including case studies, videos, decks, and marketing collateral

✅ Proven ability to collaborate cross-functionally with Sales, Customer Success, and Product

✅ Exceptional storytelling and writing skills — able to translate outcomes into compelling narratives

✅ Proficiency with marketing tools (e.g., HubSpot, Salesforce, Canva/Adobe, video platforms).

✅ Data-driven mindset with experience measuring and improving content effectiveness

✅ You are entrepreneurial and comfortable building from scratch

✅ You thrive in high-accountability, fast-paced environments

✅ You’re energized by mission-driven work that improves student outcomes

✅ You're excited to own product marketing and content strategy in a role that directly impacts revenue

Why EdVisorly

✨ Make a meaningful impact on how colleges and universities support transfer students.

✨ Join a small, high-performing team where your work is visible and valued.

✨ Shape and scale products at a pivotal stage of company growth.

✨ Work with humble, hardworking teammates who believe in integrity, collaboration, and doing things the right way.

We believe institutions thrive when students thrive.

At EdVisorly, we’re transforming higher education through AI-first technology and student-centered design. Our platform, powered by EddyAI, helps institutions modernize transcript processing and credit evaluation so they can better serve transfer students at scale.

We welcome people from all backgrounds and experiences, united by a shared belief: empowering institutions is the fastest path to unlocking opportunity for students.

If you’re ready to turn institutional impact into stories that drive growth, we’d love to meet you.