Senior Director, Brand Marketing

Per Scholas • Full-time • Remote (Hybrid in Bronx, New York, United States) • $115,000 - $120,000 / year • 2h ago

Fast Facts

The Senior Director of Brand Marketing is responsible for leading the brand strategy and campaigns at Per Scholas, ensuring a strong brand presence across all channels. This remote role involves collaboration with other departments to enhance brand perception and support organizational growth.

Responsibilities: Oversee brand strategy and governance, lead integrated brand campaigns, manage creative direction and production, and enable campus brand partnership and education.

Skills: Deep expertise in brand marketing, creative strategy, digital marketing channels, and strong written and verbal communication abilities.

Qualifications: 10-15 years of experience in brand marketing and 5-10 years of leadership experience managing teams and agencies preferred, with a strong focus on brand evolution in mission-driven environments.

Location: Bronx, New York, United States.

Compensation: $115000 - $120000 / Annually

POSITION TITLE: Senior Director, Brand Marketing

REPORT TO: Chief Marketing Officer

OFFICE: REMOTE

Overview

The Senior Director, Brand Marketing is a senior leader responsible for advancing, protecting, and evolving the Per Scholas brand across all channels and stakeholder touchpoints. This role leads enterprise brand strategy, governance, creative direction, and integrated brand campaigns that strengthen market positioning and support organizational growth.

Reporting to the Chief Marketing Officer, the Senior Director partners closely with Strategic Communications, Events, and Stakeholder Marketing to ensure a clear, consistent, and compelling brand presence across the organization.

The ideal candidate brings deep expertise in brand evolution, creative leadership, and change management, with experience leading complex, enterprise-wide brand initiatives in mission-driven environments.

Brand Strategy & Governance

Lead the evolution of Per Scholas’ brand strategy, positioning, architecture, and value proposition
Establish and uphold brand governance standards and guidelines
Define and steward core enterprise messaging, including approved “hero” statistics and key data points
Lead brand research and measurement initiatives to track awareness, perception, and brand health, translating insights into strategic action
Ensure consistent brand expression across all national and local (Campus) marketing efforts
Drive enterprise-wide brand education and adoption
Lead the procurement, implementation, and ongoing management of a digital asset management (DAM) system to enable scalable access to brand assets across national and local teams.

Campus Brand Partnership & Enablement

Serve as the primary brand partner to Campus teams and the central entry point for brand-related requests
Develop scalable toolkits, templates, and self-service resources to support strong local execution
Provide access to approved vendors and brand systems
Prioritize requests and determine when custom brand support is warranted
Partner with Events and Strategic Communications to elevate high-impact campus opportunities, particularly in media visibility and experiential brand design

Integrated Brand Campaigns

Develop and lead integrated brand campaigns aligned to enterprise priorities
Translate strategy into compelling creative concepts and storytelling frameworks
Ensure strong brand alignment across stakeholder campaigns and activations

Social Media Strategy & Planning

Set the enterprise social media strategy and define the role of social in advancing brand awareness and reputation
Establish content pillars, voice, and platform strategy
Align social planning with executive visibility, campaigns, and key organizational moments

Creative Direction & Production

Provide strategic oversight across content, design, video, print, and digital assets
Manage creative agencies and production partners

Cross-Functional Collaboration

Partner with Strategic Communications to ensure executive visibility, internal communications, and external reputation reinforce brand strategy
Collaborate with Events to ensure strong brand positioning across national and local experiences
Align with Stakeholder Marketing to integrate brand priorities with growth objectives

Team Leadership

Build and lead a high-performing Brand Marketing team
Oversee hiring, coaching, and performance management

Professional Qualifications

Education & Experience

Bachelor’s degree in marketing, communications, business, or related field, optional
10–15 years of progressive experience in brand marketing, creative strategy, and integrated campaign leadership
Experience leading enterprise brand refresh or evolution initiatives

Leadership Experience

5–10+ years managing teams and external agencies
Proven success leading cross-functional initiatives in complex organizations

Brand, Creative, and Digital Expertise

Deep expertise in brand strategy, positioning, messaging, and integrated campaign development
Strong creative judgment and experience guiding visual identity and multi-channel content production
Experience building and managing brand governance frameworks
Familiarity with digital marketing channels including web, social, email, and content

Core Competencies

Strong change management and organizational influence skills
Excellent written and verbal communication skills
Ability to manage competing priorities in a dynamic environment
Demonstrated commitment to the Per Scholas mission and advancing economic equity

#LI-Hybrid

For this role specifically, we are targeting a salary range of $115,000 - $120,000 where the difference in salary is typically determined by several factors, including the geography in which the selected candidate resides, and alignment with qualifications and experience.