Fast Facts
The Marketing Manager for Account-Based Marketing (ABM) at Learning.com will strategize and execute data-driven marketing campaigns aimed at driving growth and aligning with revenue targets across priority states.
Responsibilities: Key responsibilities include developing structured ABM programs, conducting deep account research, executing tailored marketing strategies, and managing campaign performance analytics.
Skills: Strong analytical skills, proficiency in Salesforce and HubSpot, project management expertise, and excellent communication abilities are essential for the role.
Qualifications: Candidates should have 3-6 years of experience in Demand Generation or ABM, ideally within K-12 edtech, along with a proven track record of managing successful marketing campaigns.
Location: This position is fully remote with occasional travel requirements.
Compensation: $80000 - $115000 / Annually
Marketing Manager, Account-Based Marketing (ABM) & Regional Demand Generation
Reports to: Director, Demand Generation
Department: Marketing
Status: Full Time; Exempt
Date Written/Revised: 3.12.26
Location: Remote
Travel Requirements:occassional
POSITION SUMMARY
This role is ideal for a marketer who enjoys bringing structure, focus, and analytical discipline to complex, fast-moving environments. The Marketing Manager will drive measurable growth across Learning.com’s priority states through highly structured, data-driven Account-Based Marketing (ABM) programs aligned with revenue targets. This role is expected to apply disciplined prioritization and make trade-off recommendations when competing demands do not align with defined revenue objectives in partnership with sales and regional leaders. Strong analytical skills, disciplined project management, and advanced fluency in Salesforce and HubSpot are essential to ensure campaigns are targeted, measurable, and tied to revenue outcomes.
This person will devise and own ABM campaign strategy and end-to-end execution: audience research, account insights, campaign execution, reporting, and cross-functional coordination with Sales, CSM, Product Marketing, and RevOps. Confidently and respectfully challenge requests that do not align with agreed revenue priorities or campaign strategy. The ideal candidate thrives in creating organized systems and brings clarity and focus to fast-moving environments by protecting focus on the highest-impact revenue priorities. They build repeatable processes, and ensure campaigns run with precision from planning to performance tracking.
RESPONSIBILITIES
- ABM Strategy & Execution
- Build and manage structured ABM programs targeting tiered districts, ensuring alignment with business goals, revenue expectations, and defined regional revenue hypotheses.
- Evaluate incoming regional marketing requests against priorities and defined revenue impact criteria; recommend sequencing, re-scoping, or declining work that does not meet established thresholds.
- Conduct deep account research: district priorities, leadership structure, mandates, funding, competitive landscape, and buying cycles and synthesize findings into clear strategic recommendations for cross-functional team alignment.
- Translate insights into tailored ABM plays, messaging, and sequences aligned to executive audiences (Superintendent, C&I, Technology) with defined success metrics established prior to launch.
- Partner with Sales and regional leaders to confirm account prioritization and expected pipeline contribution before campaign execution.
- Maintain organized ABM documentation, playbooks, timelines, and dashboards that clearly show campaign objectives, sequencing decisions, and regional performance trends.
2. Marketing Operations, Reporting & Analytics
- Manage Salesforce and HubSpot campaign structures, ensuring correct associations, tracking, and hygiene across Lead, Contact, Account, and Opportune objects to ensure accurate attribution of marketing activity to pipeline and revenue outcomes.
- Design dashboards that report on ABM performance, pipeline progression, conversion rates, ROI, and campaign effectiveness with support from Marketing Analyst to support prioritization, resource allocation, and campaign investment decisions.
- Monitor data quality and partner with Marketing Analyst and RevOps to address gaps impacting reporting accuracy or revenue attribution.
- Track campaign budgets, vendor spend, and campaign-level investment-to-return performance to inform continuation, optimization, or discontinuation of marketing investments.
- Synthesize campaign and pipeline performance data into clear insights that inform regional strategy discussions within cross-functional meetings.
3. Cross-Functional Collaboration
- Partner closely with Sales to define account priorities, outreach sequencing, meeting follow-ups, and pipeline expectations while helping align marketing activity to define regional revenue priorities.
- Bring data and campaign insights into cross-functional discussions to support prioritization decisions.
- Work with CSMs to align expansion opportunities, handoffs, and customer insights that inform ABM targeting and identify opportunities where marketing activity can support expansion pipeline.
- Collaborate with Product Marketing to incorporate accurate product narratives, competitive positioning, and relevant assets into ABM plans.
- Coordinate with vendors and internal team members to execute ABM components on time and budget and ensure activities remain aligned with regional campaign objectives.
4. Content, Messaging & Campaign Operations
- Create high-quality ABM deliverables: one-sheets, email sequences, landing pages, district-specific briefs, and leadership kits aligned to defined account strategy and campaign objectives.
- Ensure all content aligns with brand standards, strategic positioning, and district-level outcomes while clearly communicating the value proposition for district leaders.
- Execute campaigns with structured workflows, timeline management, QA processes, and post-campaign analysis to ensure campaigns launch effectively and generate measurable engagement and pipeline signals.
- Apply creative thinking to develop targeted messaging for district leaders grounded in account insights and campaign strategy.
5. Events & Field Marketing Integration
- Support sales events by aligning attendee strategy, outreach, and follow-up with regional ABM objectives, while partnering with the events team to ensure strong execution and ROI tracking.
- Evaluate event participation opportunities in partnership with Sales to ensure alignment with regional priorities and expected pipeline impact.
- Support Sales with messaging, materials, and district-specific insights for events, meetings, and executive briefings to strengthen engagement with priority accounts.
- Capture insights from events and field engagement to inform future ABM campaigns and regional targeting.
6. Decision-Making & Prioritization Expectations
- Apply defined revenue criteria to prioritize work across competing demands within assigned regions.
- Exercises decision authority where scope is clear and partners with Pod leaders to influence prioritization where decisions are shared.
- Recommend trade-offs, sequencing adjustments, or scope changes when requests do not align with agreed objectives.
- Protects focus on the highest-impact regional revenue priorities.
- Brings disciplined, data-informed thinking to evolving cross-functional environments and elevates prioritization conversations when needed.
- Other duties as assigned.
QUALIFICATIONS, SKILLS, EXPERIENCE
Required
- Experience in K–12 edtech and SaaS.
- 3–6 years in Demand Generation, ABM, Growth Marketing, or Marketing Operations with demonstrated ownership of campaigns aligned to pipeline and revenue outcomes.
- Strong analytical background: ability to build reports, interpret data, and translate insights into strategy and prioritization decisions.
- Advanced proficiency with Salesforce (campaigns, reports, dashboards) and HubSpot (workflows, analytics, attribution).
- Demonstrated success running structured, measurable ABM programs with clear links to pipeline progression or account engagement.
- Demonstrated ability to manage competing demands and prioritize work based on strategic objectives.
- Comfortable communicating trade-offs and respectfully challenging requests that are not aligned with campaign or revenue objectives.
- Ability to manage multiple campaigns with rigor, prioritize effectively, and drive work to completion.
- Strong writing, and communication skills with the ability to craft clear messaging for executive-level educator audiences.
Preferred
- Understanding of the k-12 district decision-making process.
- Experience in lead-to-revenue lifecycle modeling, attribution, or revenue operations.
- Familiarity with digital literacy or curriculum marketing (helpful but not required).
- Experience collaborating closely with sales teams in account-based or regional marketing environments, having worked within a Pod model (cross-functional strategic meetings focused on revenue build) is helpful.
SUCCESS FACTORS FOR THIS ROLE:
- ABM campaigns run in an organized, predictable way and are clearly tied to revenue outcomes with clear alignment to regional priorities.
- Reports in Salesforce and HubSpot are clean, reliable, and actionable, enabling confident evaluation of campaign effectiveness and investment decisions.
- Sales and cross-functional (Pod) partners have clarity regarding the next steps and expectations for priority accounts.
- The Marketing Manager creates structure and calm: documented processes, clear checklists, and dashboards that reduce guesswork and help the team stay focused on the highest-impact work.
- Regional marketing activity is clearly prioritized around the highest-impact accounts and opportunities.
- Campaign insights and account intelligence regularly inform Pod conversations and regional strategy discussions.
- A passion for helping students build healthy and proficient relationships with technology
- A mindset that is hungry, humble, and people smart
- Comfort operating in a dynamic, fast-paced environment marked by change and innovation
- A respectful, compassionate approach when working with colleagues, customers, and partners
- Willingness to collaborate, offer constructive feedback, and actively seek learning opportunities
- Curiosity about artificial intelligence (AI) and other emerging technologies
WORKING CONDITIONS
This position is primarily performed in a remote office environment and typically involves prolonged periods of sitting at a desk and working on a computer. The role requires frequent communication with colleagues and others, which involves the ability to exchange information clearly and effectively, both verbally and in writing. It may also include repetitive motion activities such as typing and using a mouse, occasional movement within the workspace to access materials or equipment, and sufficient visual acuity to perform computer work and read printed or digital documents. Learning.com is committed to providing equal employment opportunities and will provide reasonable accommodation to enable individuals with disabilities to perform the essential functions of the job.
ABOUT LEARNING.COM
Learning.com is dedicated to empowering educators to integrate technology instruction, foster academic progress, instill a healthy relationship with technology, and broaden opportunities for K-12 students – regardless of background. Founded in 1999, the company partners with millions of students, educators, district administrators and state legislators to bridge the digital learning gap and ensure every learner has the skills to successfully navigate in and out of the classroom. Learning.com has earned more than 30 industry awards including the Award of Excellence from “Tech & Learning” and ISTE Best of Show.
Learning.com’s K-12 curriculum solutions not only foster the development of critical thinking and problem-solving skills, but also help students become responsible digital citizens. By enabling schools to integrate technology more meaningfully, and cultivate digital readiness, Learning.com’s comprehensive curriculum plays a critical role in equipping all students to excel safely in this digital world.
GENERAL INFORMATION
The above statements are intended to describe the general nature and level of work being performed by individuals assigned to this position. They are not intended to be an exhaustive list of all duties, responsibilities, and skills required of personnel so classified. Management has the right to assign or reassign duties and responsibilities to this job at any time.
As a remote employee of Learning.com, you are expected to comply with all company policies and applicable laws, including but not limited to those related to: data privacy and security, anti-discrimination and harassment, occupational health and safety in a remote work environment, and ethical business practices. This includes adherence to relevant state and federal employment regulations, as well as any policies specific to your role and responsibilities within a virtual workplace. Employees are also expected to maintain a safe and productive remote workspace.
Learning.com is committed to fostering an inclusive and equitable workplace. We provide equal employment opportunities to all employees and applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability, or any other protected characteristic under applicable law.
