Fast Facts
The Senior Marketing Operations Manager will lead marketing analytics, operations, and systems at Edmentum, driving data-informed decision-making and optimizing performance across the marketing funnel.
Responsibilities: Key responsibilities include leading marketing analytics, developing predictive modeling, optimizing marketing systems, overseeing data governance, and partnering with cross-functional teams for performance insights.
Skills: Required skills include expertise in marketing analytics and operations, predictive modeling, attribution modeling, data governance, and experience with marketing technologies such as Salesforce and Marketo.
Qualifications: Preferred qualifications include 7-10 years of experience in relevant roles and familiarity with B2B SaaS or EdTech environments.
Location: Job is based in the United States, with no travel required.
Compensation: Not provided by employer. Typical compensation ranges for this position are between $100,000 - $150,000.
What You’ll Do
At Edmentum, data drives our most important decisions—and you'll be at the center of it. As our Sr. Marketing Operations Manager, you will architect the advanced analytics, systems, and operational frameworks that power our modern demand and consumer growth engine. You will shape how marketing performance is measured, forecasted, optimized, and communicated across the organization, enabling smarter decisions and greater impact. From building predictive models to influencing platform strategy to elevating analytics literacy across teams, your work will be instrumental in driving mission-aligned growth. You'll also lead and develop one direct report, building a high-performing operations function.
Analytics & Insights
- Lead analysis across the entire marketing funnel to uncover insights, inform strategy, and influence decisions at the executive level
- Identifying channel trends that expose new tactics and unlock growth opportunities
- Build predictive and forecasting models for pipeline growth, revenue performance, and market trends.
- Design and execute experimentation frameworks for continuous optimization across channels and segments.
Systems & Operations
- Own and execute the strategic roadmap for marketing systems and data infrastructure (Demandbase, Marketo, Looker, GA4, Sprout Social, Craft CMS, Demandbase, Digistorm, ad platforms etc.).
- Define and enforce data governance standards—UTM conventions, campaign hierarchy, naming taxonomy, and lifecycle definitions.
- Ensure reliable integrations and measurement-ready architecture across the tech stack.
- Maintain measurement standards that ensure consistency, quality, and accurate reporting across marketing programs
Cross-Functional Leadership
- Partner with RevOps, Sales, Finance, and IT to align on definitions, reporting, and pipeline accountability.
- Translate complex analytics into clear, compelling narratives for senior stakeholders.
- Elevate analytics literacy across teams—making data accessible and actionable.
Who You Are
- You have 7-10 years of experience in marketing analytics, marketing operations, or revenue analytics roles.
- You have strong expertise in lead lifecycle management, funnel analytics, and marketing operational frameworks.
- You are skilled in attribution modeling, reporting accuracy, and data‑driven performance optimization.
- You are highly skilled in forecasting, predictive modeling, and statistical analysis with a strong foundation in data hygiene, enrichment, and CRM/MAP data governance.
- You have deep experience with Salesforce, Marketo/HubSpot, and marketing technology infrastructure.
- You excel in UTM governance, naming conventions, campaign hierarchy, and operational documentation.
- You understand attribution modeling, campaign taxonomies, lifecycle frameworks, and the operational mechanics of demand generation.
- You design and execute structured experiments and know how to apply results to improve performance.
- You communicate complex analytics in clear, compelling ways to senior stakeholders.
- You thrive in collaborative, cross‑functional environments where analytics drives decision‑making.
- You have experience in B2B SaaS or EdTech environments (preferred).
- You are willing to take on evolving responsibilities based on business needs.
- Must be US based
Job Application Deadline: March 10, 2026
