Fast Facts
CDW is seeking a Ricoh Brand Manager to lead partner product initiatives, drive revenue and profitability, and collaborate with various stakeholders to strategize marketing and sales efforts.
Responsibilities: The Brand Manager will act as the main liaison for partner product lines, analyze market opportunities, develop go-to-market strategies, manage financial benefits, and engage in performance reporting and reviews.
Skills: Excellent verbal and written communication skills, proficiency in Microsoft Office, demonstrated financial and business acumen.
Qualifications: Bachelor’s degree with 2 years of sales/marketing experience, or 6 years of relevant experience, or 4 years of CDW PPM experience with 2 years in sales/marketing are preferred.
Location: Chicago, Illinois, United States
Compensation: $68000 - $100000 / Annually
Description
At CDW, we make it happen, together. Trust, connection, and commitment are at the heart of how we work together to deliver for our customers. It’s why we’re coworkers, not just employees. Coworkers who genuinely believe in supporting our customers and one another. We collectively forge our path forward with a level of commitment that speaks to who we are and where we’re headed. We’re proud to share our story and Make Amazing Happen at CDW.
Job summary
The Brand Manager is the central liaison for the partner for working with CDW stakeholders across the organization, including sales, finance, and marketing. This position is responsible for driving revenue, profitability and awareness for their respective partner while engaging CDW partners across Partner and Product Management, Sales and Marketing. The Brand Manager interacts with senior level management regarding program development and pricing, while taking significant direction from a Category Manager.
What you’ll do
- Be the subject matter expert in a partner's product line and associated programs such as Bid Desk programs and Category Penetration
- Analyze industry information to identify opportunities and develop strategies to increase sales
- Develop go-to-market strategies that outline target customer segments, products, promotions, pricing, positioning, and complete launch plans
- Educate pre-sales and Product Specialists on new product introductions, transitions, competitive advantages, and opportunities to identify sales within their customer base
- Understand and communicate partner organizational structure with key decision makers and foster relationships with senior management
- Communicate partners’ financial conditions and market new products related to the assigned partner
- Engage daily with assigned partner to always maintain an open channel of communication to ensure that all CDW and partner stakeholders are kept up to date on all issues, initiatives, projects, meetings, or conferences
- Manage and maximize overall profitability; managing financial benefits and develop a strategy around reinvesting funding
- Engage with CDW Procurement to help forecast sales volumes.
- Represent the assigned brand in meetings and speak to brand performance, category performance, program/promotion results, and current initiatives
- Provide comprehensive reporting both internally and externally on brand performance, category performance, industry trends, and market share
- Host Quarterly Business Reviews (QBRs) to review partner performance and discuss joint initiatives
- Assist the Product Specialists in creation and review of content for respective manufacturer ads
- Obtain and facilitate necessary partner and industry certifications
What we expect of you
- Bachelor’s degree + 2 years sales/marketing experience, OR
- 6 years’ experience in sales/marketing, OR
- 4 years CDW PPM experience + 2 years’ experience in sales/marketing
Preferred skills, experience, and qualities needed
- Excellent verbal and written communication skills with the ability to effectively interact with all stakeholders
- Proficient in Microsoft Office applications
- Demonstrated financial and business acumen
Payrange: $68,000- $100,000depending on experience and skill set
Annual bonus target of10%subject to terms and conditions of plan
Benefits overview:https://cdw.benefit-info.com/
Salary ranges may be subject to geographic differentials
CDW is committed to being an AI-fluent organization
We’relooking for people who bring curiosity, a learner’s mindset, and a willingness to engage with ever-evolving technology and tools. We value adopting AI as a partner, openness to experimentation, and a shared interest in learning together on AI. Our goal is to create a culture where AI enhances—notreplaces—human creativity and decision-making. Youdon’tneed to be an expert today; what matters is your readiness to explore, adapt, and grow with us as we integrate AI responsibly and effectively into our work.
We make technology work so people can do great things.
CDW is a leading multi-brand provider of information technology solutions to business, government, education and healthcare customers in the United States, the United Kingdom and Canada. A Fortune 500 company and member of the S&P 500 Index, CDW helps its customers to navigate an increasingly complex IT market and maximize return on their technology investments. Together, we unite. Together, we win. Together, we thrive.
CDW is an equal opportunity employer. All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status or any other basis prohibited by state and local law.
CDW is committed to fostering an equitable, transparent, and respectful hiring process for all applicants. During our application process, CDW’s goal is to get to know you as an applicant and understand your experience, strengths, skills, and qualifications. While AI can help you present yourself more clearly and effectively, the essence of your application should be authentically yours. To learn more, please review CDW's AI Applicant Notice.
