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Role Snapshot
RethinkFirst is hiring a Senior Product Marketing Manager to drive go-to-market strategies and position their behavioral health technology solutions for maximum impact. This role is ideal for a data-driven marketer with extensive healthcare experience who can translate product capabilities into compelling buyer-relevant messaging.
Job Description
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Fast Facts
RethinkFirst is hiring a Senior Product Marketing Manager to spearhead go-to-market strategies and position their healthcare solutions for maximum impact, suitable for a data-driven marketer with extensive experience in the healthcare sector.
Responsibilities: Key responsibilities include market research, crafting compelling messaging, supporting sales and marketing efforts, leading product launches, and tracking performance metrics.
Skills: Required skills include expertise in product marketing, healthcare knowledge, strategic positioning, and excellent communication abilities.
Qualifications: Preferred qualifications include 7+ years in product marketing, a strong background in healthcare, and a BA in Marketing, Business, or a related field (MBA is a plus).
Location: Remote opportunities available for candidates residing in specific states across the USA.
Compensation: Not provided by employer. Typical compensation ranges for this position are between $120,000 - $160,000.
About RethinkFirst
RethinkFirst is a leading behavioral health technology company working to make mental wellness, education, and support accessible and scalable. Through our suite of cloud-based platforms—including RethinkEd, RethinkCare, and RethinkBH—we serve educators, employers, and providers with tools that deliver measurable, inclusive outcomes.
We're on a mission to make behavioral health more effective, equitable, and human.
About the Role
RethinkFirst is seeking a strategic, hands-on Senior Product Marketing Manager to drive go-to-market success and position our solutions for impact. This role is ideal for a data-driven storyteller who understands the healthcare space and knows how to turn insight into action.
In this role, you will:
- Know the Market – Stay ahead of trends, competition, and client needs through research, feedback, and performance insights.
- Craft Messaging That Connects – Researche customer preferences and evaluate product performance. Develop clear, differentiated value propositions and messaging for target segments. Build and evolve buyer personas to guide strategy.
- Fuel Sales & Marketing – Create and maintain compelling assets—decks, case studies, videos, and more—that support the full funnel. Partner with sales and marketing to ensure that customer targets and product messaging are effective.
- Launch with Impact – Lead go-to-market strategy and execution for product launches and key initiatives.
- Measure What Matters – Set and track KPIs, report performance, and refine programs based on data.
What you'll bring:
- 7+ years in product marketing with a track record of successful launches and end-to-end program execution
- Background in healthcare, health plans, or benefits navigation strongly preferred
- Experience translating product capabilities into buyer-relevant benefits
- Skilled in positioning, persona development, and content strategy
- Strong communicator and cross-functional collaborator
- BA in Marketing, Business, or related field (MBA a plus)
Location: Remote opportunities are available to candidates who reside in the following states: AL, AZ, CT, FL, GA, HI, IL, IN, KY, LA, MD, MA, MI, MN, MO, NC, NE, NH, NJ, NV, OH, OR, PA, RI, TN, TX, VA, WA, WI
Our commitment to an inclusive workplace
RethinkFirst is an equal opportunity employer and is committed to providing a workplace free from harassment and discrimination. We celebrate the unique differences of our employees because that is what drives curiosity, innovation, and the success of our business. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, gender identity or expression, age, marital status, veteran status, disability status, pregnancy, parental status, genetic information, political affiliation, or any other status protected by the laws or regulations in the locations where we operate. Accommodations are available for applicants with disabilities.
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