Sr. Marketing Specialist

InStride • Full-time • Remote (Remote from California, United States) • 2h ago

Fast Facts

We are seeking a Sr. Marketing Specialist well-versed in B2B marketing who leverages AI, excels in project management, and is adept at cross-channel marketing to create impactful content and support sales efforts.

Responsibilities: Key responsibilities include leveraging AI to enhance marketing execution, developing high-impact content, supporting events, and optimizing the sales enablement ecosystem for better revenue outcomes.

Skills: Strong abilities in AI implementation, cross-channel marketing execution, storytelling, project management, and collaboration across teams.

Qualifications: Ideal candidates will have 5+ years of B2B marketing experience with a strategic mindset and practical execution skills, plus a resourceful and collaborative approach to marketing efforts.

Location: This position can be done from Los Angeles, CA or remotely.

Compensation: Not provided by employer. Typical compensation ranges for this position are between $80,000 - $120,000.

What we're looking for (role overview):

We're hiring a Sr. Marketing Specialist who embodies the next generation of B2B marketers: a generalist experienced across multiple domains who can orchestrate across functions, operate full-stack, and use AI to punch above their weight. You'll be the connective tissue across our marketing efforts, creating content that builds our brand and fuels demand, equipping our sales team with the materials they need to win, and lending a hand when events need support.

Skills we’d love to see you show off:

AI Champion: You are on the cutting edge of AI and leverage AI as a core workflow to accelerate output, enhance quality, and continuously experiment with new ways of working
Cross-channel marketing: You are able to seamlessly execute across content, campaigns, sales enablement, and events while owning work end-to-end
Exceptional storytelling: You create high-quality, insight-driven content and translating positioning into compelling stories across personas and funnel stages
Events: You can support our events team with anything from content creation to campaign coordination to operations and logistics
Project management: You have strong project management ownership and can operate end-to-end across initiatives
Data-driven and highly collaborative: partnering cross-functionally and optimizing based on performance and real-world results

Who you are (ideal profile):

Your professional journey includes 5+ years experience in B2B marketing
A modern B2B marketer who can connect strategy to execution across multiple functions
Equally comfortable thinking about the full funnel and messaging and actually building the assets that bring it to life
Resourceful and AI-native, you have experience implementing AI and know when to automate and when human creativity matters most
Highly collaborative, with a natural ability to work across sales, marketing, and leadership teams
Curious and insight-driven, focused on audience understanding rather than content volume
Proactive and hands-on, willing to step in wherever needed to move the business forward

How you will create impact (key responsibilities):

Leverage AI as a force multiplier across everything you do accelerating execution, increasing output, and enabling a level of impact that goes beyond traditional marketing bandwidth
Support a high-impact content strategy across formats, developing insight-driven, differentiated content and scaling production through thoughtful use of AI
Support and amplify events through strategic content, coordinated campaigns, and pre/post engagement plans that drive pipeline
Help build and optimize a best-in-class sales enablement ecosystem, creating and managing assets that directly influence deal progression and revenue outcomes
Operate as a true marketing generalist, stepping in across campaigns, launches, and initiatives to connect content, channels, and conversion into cohesive, high-impact programs