Analyst, Digital Marketing

World Change Starts with Educated Children® IMPORTANT: All applicants must be legally eligible to work in the country where the position is located. Room to Read is not able to provide sponsorship. Position Overview The Digital Marketing Analyst (Fundraising) supports Room to Read’s digital marketing and online fundraising by ensuring data is accurate, accessible, and actionable. This role focuses on tracking performance across digital channels, maintaining data integrity across platforms, and translating data into clear insights that help improve campaign effectiveness and donor engagement. Working closely with Marketing and Communications, Global Business Operations, and IT, the Analyst plays a key role in strengthening reporting, improving tracking, and supporting data-informed decision-making across digital fundraising activities. Key Responsibilities Tracking, Reporting and Data Integrity (50%) Implement and maintain tracking across website, email, CRM, and marketing platforms Ensure data accuracy and consistency across systems by identifying and resolving tracking issues Monitor performance across digital channels and flag trends, anomalies, and gaps Develop and maintain dashboards and recurring reports for internal stakeholders Manage campaign tracking frameworks, including UTM parameters and tagging standards Respond to ongoing reporting and data requests Donor and Campaign Insights (25%) Analyze donor behavior across the lifecycle, including acquisition, conversion, and retention Support campaign reviews with clear, data-backed insights and recommendations Partner with internal teams to improve campaign performance through better use of data Contribute to reporting on digital fundraising performance and donor trends Digital Marketing and Systems Support (25%) Support execution of digital campaigns, including email, donation pages, and website updates Make basic updates to tracking and website functionality using HTML/CSS where needed Work with IT and external vendors to troubleshoot issues and improve system performance Support improvements to data capture, tracking, and overall marketing operations Qualifications 2–4 years of experience in digital marketing, analytics, or a similar role Full professional proficiency in spoken and written English Experience using tools like Google Analytics 4 or similar Experience working with a CRM such as Salesforce NPSP or similar Comfortable working with data and creating simple reports or dashboards Basic understanding of digital marketing channels (email, website, social, paid media) Experience with tracking links (UTMs) and campaign tracking Basic knowledge of HTML/CSS for website updates is helpful Strong attention to detail and problem-solving skills Ability to manage multiple tasks and respond to requests quickly Comfortable working with teams across different locations and time zones Preferred Experience in nonprofit or fundraising organizations Experience with dashboard tools (e.g., Looker Studio) Experience with email marketing or donation platforms

Compensation: Room to Read offers a competitive salary with excellent benefits. The non-monetary compensation includes a unique opportunity to be part of an innovative, meaningful, fun, and rapidly growing organization that is changing the world through literacy and gender equality in education. Child Protection Principles Room to Read is committed to the education and welfare of children and protecting them from abuse and exploitation Room to Read has zero tolerance for child abuse and exploitation. All children have the right to be free from abuse and exploitation, including neglect, maltreatment, and physical, mental or sexual violence, injury or abuse. All children should be treated with respect and dignity. The well-being of the child is Room to Read’s first priority when dealing with all identified or suspected cases of child abuse. Room to Read shall integrate child protection into all its organizational strategies, structures and work practices. Protection from Sexual Exploitation and Abuse (PSEA) Principles Room to Read Representatives must create and maintain an environment that prevents sexual exploitation and sexual abuse. Room to Read has zero tolerance for adult sexual exploitation and abuse. Sexual exploitation and abuse are serious violations of fundamental human rights and will not be accepted or tolerated. All adults should be treated with respect and dignity. Room to Read implements a survivor-centered approach, putting the survivor’s rights and dignity at the forefront. Survivors referred to available professional assistance (e.g. mental health counselling), upon consent. Room to Read is an equal opportunity employer committed to identifying and developing the skills and leadership of people from diverse backgrounds. Read is a child-safe organization

• all personnel must adhere to Room to Read’s Child Protection Policy, Child Protection Code of Conduct and Prevention of Sexual Exploitation and Abuse (PSEA) Policy. About Room to Read:  Founded in 2000 on the belief that World Change Starts with Educated Children®, Room to Read envisions a world free from illiteracy and gender inequality, where all children have room to read, learn and grow – creating lasting change. Through our Literacy Portfolio, we train and coach teachers of the early grades in literacy instruction
• create and publish quality books and curricular materials in local languages
• and establish children’s libraries filled with diverse children’s books that can be enjoyed at school and home. Our Gender Equality Portfolio supports adolescents, particularly girls, in developing life skills that promote gender equality, helping them to pursue lifelong learning and make informed decisions. We support young people of all genders to overcome gender biases and build the knowledge and skills to create a gender-equal world. Room to Read collaborates with local communities, partner organizations, publishers, and governments to test and implement innovative models that can be integrated into the education system to deliver positive outcomes for children at scale. To date, Room to Read has benefited more than 50 million children in 28 countries. Learn more at www.roomtoread.org. Founded in 2000 on the belief that World Change Starts with Educated Children®, Room to Read is creating a world free from illiteracy and gender inequality through education. Thank you for considering a career with Room to Read. I was first attracted to Room to Read because of the mission to create a world free from illiteracy and gender inequality. What I have found here is the joy in working with a group of extraordinary people towards this bold goal. In my work, I aim to shape an inclusive and supportive organizational culture where everyone feels valued and respected, and where we each thrive. Our team members are our greatest asset, and I am personally committed to creating an environment that supports both personal and professional growth and empowers individuals from everywhere in the world to contribute their best. I hope you will join us in creating a better, more equal world. Cynthia Orme Chief People and Technology Officer