Product Marketing Specialist - SaaS Solutions

Key Responsibilities: 

• Design and execute data-driven digital marketing campaigns that build awareness, engagement, and conversion for our suite of SaaS products
• Monitor and analyze digital campaign KPIs, using metrics to refine approaches and demonstrate campaign ROI
• Partner with external vendors and industry publications to extend brand reach and optimize the marketing budget
• Collaborate cross-functionally to ensure marketing strategies align with company objectives and product roadmaps

Content Creation & Brand Messaging for SaaS Solutions

• Craft compelling content and messaging—from presentations and sales enablement assets to follow-up materials—that resonate with both technical and non-technical audiences
• Review and approve content prepared by guest presenters and partners, ensuring alignment with ELB Learning branding and standards
• Monitor industry and digital content trends to proactively identify new marketing opportunities and innovative approaches

Product Positioning & Market Readiness

• Leverage deep knowledge of SaaS industry dynamics to position ELB Learning’s software offerings competitively in the market
• Translate complex product features into accessible, benefits-driven narratives for a wide spectrum of stakeholders
• Contribute to go-to-market strategies for new product launches and major feature releases in partnership with product and sales teams

Cross-Department Collaboration & Insights Sharing

• Work seamlessly with product, sales, content, and customer success teams to maintain unified voice and ensure optimal customer experience through every touchpoint
• Gather and communicate market intelligence and customer insights to inform product direction and business strategy
• Support the development of integrated marketing programs across our SaaS portfolio

Stakeholder Relationship Management & Industry Engagement

• Build and maintain strong relationships with external partners, including media outlets, industry publications, vendors, and thought leaders
• Cultivate collaborative partnerships internally to support innovative and unified SaaS marketing efforts

Required Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field
• 5+ years of experience in product marketing with a track record of success in B2B environments
• Demonstrated expertise in SaaS product marketing (highly preferred)

Key Competencies & Skills

• Digital Marketing: Advanced skills in planning and executing multi-channel digital campaigns (including email, social, SEO, content, and display)
• Content Development: Exceptional writing and communication skills; able to adapt narrative for various personas and needs
• Analytical Mindset: Proficient in data analysis and translating metrics into actionable insights
• Project Management: Demonstrated ability to manage deadlines, competing priorities, and multiple projects in a dynamic, high-growth environment
• Collaboration: Experience working productively across cross-functional teams

Technical Requirements for SaaS Marketing

• Experience with marketing automation systems, CRM platforms (e.g., HubSpot, Salesforce), and analytics tools (e.g., Google Analytics, Tableau)
• Solid understanding of SaaS business models, customer lifecycle marketing, and strategies for driving adoption and retention
• Working knowledge of content management and digital publishing platforms

How to Apply

• Submit your resume outlining your SaaS product marketing experience
• Provide a brief cover note describing how your skills in digital marketing and SaaS content strategy will help position ELB Learning for market leadership

Why Join ELB Learning

In a world where automation, robotics, and AI are transforming industries, the pressure to upskill, reskill, and future-proof your workforce has never been greater. Digital transformation isn’t just about adopting new technologies, it’s about empowering your people to grow with them. We take a consultative approach to understanding your goals, then we dig deep to design solutions that turn human capital into a strategic advantage. With ELB Learning, it’s more than a project, it’s a partnership built around your long-term growth and digital evolution.