Summary
Channel Marketing Manager at KnowBe4, the global leader in Human Risk Management, responsible for developing and executing channel marketing strategies to drive business growth through partner relationships. This role focuses on building strong go-to-market programs that support KnowBe4's mission to help organizations secure their employees and AI agents against emerging cyberthreats.
Job Description
KnowBe4 is the global leader in Human Risk Management, trusted by over 70,000 organizations worldwide to secure their employees and AI agents for over 15 years. We're pioneering a new era of security. AI-powered since 2016. And market-leading since day one.
Our HRM+ combines continuous risk intelligence, advanced technical defenses, and personalized training to help organizations build strong security cultures. We help organizations understand, measure, and reduce human risk across their entire workforce, defending against, deepfakes, and emerging AI-powered threats.
We believe that protecting organizations from cyberthreats and creating a positive environmental impact go hand in hand. True resilience is collective, it requires us to protect our people, our data, and our planet.
The Channel Marketing Manager is responsible for developing and executing strategic marketing plays to/through/with channel partners in their region. This position will be a channel marketer who will drive channel revenue as the regional owner of the joint marketing programme. You will work with channel sales and eligible partners to proactively plan joint marketing activities. In addition, you will support the global channel marketing strategy by localizing global campaigns and executing new regional campaigns to recruit, enable and accelerate partners as part of the KnowBe4 Partner Programme.
Responsibilities:
- Plan and manage partner marketing activities within budgetary guidelines and deadlines
- Execute strategic partner marketing programmes with extreme ownership, attention to detail and commitment to tracking success
- Identify and create quarterly plans with partners best fit for joint marketing based on programme metrics
- Partner with regional sales, channel sales, and field marketing to offer consultative support as the partner marketing expert, advocating for the power of through-marketing
- Nurture and build strong relationships with internal stakeholders including channel sales, partner programme office, field marketing and other marketing team members
- Stay in the know about channel and marketing best practices
Minimum Qualifications:
- A minimum of 3 years experience in channel marketing, specifically with a focus on building a network of partners
- Experience in the IT Security or SaaS technology industry a plus
- Previous experience with partner marketing funding/MDF programmes
- Proficient in Salesforce customer database
- Proficient in HubSpot’s or other Marketing Automation Platform for website pages and email application to segment partner communications, as well as test subject lines and improve delivery, open rates, and clickthrough rates on important communications
- Prior experience with partner relationship management (PRM) software such as Impartner, Salesforce PRM, or equivalent.
- Strong verbal and written communications including the ability to confidently present to event audiences of channel partners and/or executives
- Multi-lingual a plus
- Solid understanding of marketing channels as to advise channel partners on building effective campaigns
- Solid understanding of channel business and operations, including revenue and pipeline principles
- High attention to detail and discipline to follow established policies and procedures whilst proposing incremental improvements
- Experience working in a cross-functional team environment with the ability to collaborate respectfully, navigate shared responsibilities and influence successful outcomes
- Excellent time management and organisational skills
- Excellent interpersonal skills: You will be working with other business professionals and are expected to convey the value of our product and programmes and the culture and beliefs of our company outward to our partners
- “Can do” attitude and a willingness to learn, conquer challenges, take and learn from feedback whilst executing consistently at a high level
The base pay for this position ranges from $105,000 - $115,000, which will vary depending on how well an applicant's skills and experience align with the job description listed above.
Application deadline: 6/23/2026. This is our good-faith estimate of the date the application window is anticipated to close. KnowBe4 reviews applications on a rolling basis and reserves the right to close the application window early if a qualified candidate for the position is identified.
Our Fantastic Benefits
Note: An applicant assessment and background check may be part of your hiring procedure.
Individuals seeking employment at KnowBe4 are considered without prejudice to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, sexual orientation or any other characteristic protected under applicable federal, state, or local law. If you require reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please visit www.knowbe4.com/careers/request-accommodation.
No recruitment agencies, please.
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