At Curriculum Associates (CA), we believe a diverse team leads to diversity in thinking, making our products better for teachers and students. If you read this job description, feel energized by what you see here, and believe you could bring passion and commitment to the role, but you aren’t sure you meet every qualification, please apply! Above all, we are looking for the right person!
The Senior Product Marketing Manager, Digital Instruction will develop and lead the positioning and messaging for i-Ready Personalized Instruction, Teacher Toolbox, and other digital instruction offerings.
As part of the i-Ready Product Marketing team, you will build awareness of our products and articulate how our solutions help schools and educators meet students’ needs in a clear and differentiated way. You will partner closely with internal teams including Product, Sales, Partner Success, and Marketing to inform your work and gain cross-functional alignment.
In this role, you will bring strong written and presentation skills, a passion for serving educators, and the ability to synthesize complex pedagogical details and sensitively address some of the biggest topics in education. You should enjoy collaborative problem-solving, marrying data with stories, translating complex ideas, and managing cross-functional projects. You should also deeply understand the K–12 landscape, be passionate about the power of professional learning, and eager to support educator-focused solutions that elevate their practice and drive student growth.
Deeply understand the market and our customers
- Conduct new and leverage existing market research, competitive analyses, and customer insights to identify market trends, customer needs, and opportunities for product differentiation.
- Create buyer personas, and buyer journey maps, and clearly articulate customer needs across the organization that are grounded in research.
- Develop comprehensive competitive battle cards for the sales team, providing them with valuable insights, messaging strategies, and competitive positioning to effectively differentiate our products and win against competitors in the market.
Create best-in-class product positioning and messaging
- Develop deep product expertise and become a subject matter expert in support of educators and our Sales and Service teams.
- Create compelling positioning and messaging to succinctly articulate how the i-Ready digital instruction products you own uniquely benefit educators.
- Bring differentiated messaging to life with high-impact marketing collateral and sales tools, including PowerPoints, brochures, website content, and videos to support sales and marketing efforts.
Go-to-market strategy and planning
- Collaborate with Product Management to influence product roadmap decisions, prioritize features, and drive product innovation based on market feedback and competitive intelligence.
- Draft product launch and release plans for review by stakeholders, collaborate with creative, campaign and regional teams to implement plans in market
Cross-functional collaboration and communication
- Foster strong cross-functional communication and collaboration by effectively liaising between product management, sales, marketing, and other key stakeholders to ensure alignment on product messaging, positioning, and go-to-market strategies, ultimately driving cohesive execution and success across all functions.
Who we're looking for:
- Strong understanding of the K-12 education ecosystem with experience in digital instruction
- Strong leadership skills with a proven track record of managing and mentoring team members to achieve both individual and team objectives.
- Creative and collaborative orientation
- Demonstrated effectiveness working cross-functionally and collaborating with a broad spectrum of stakeholders
- Ongoing learner – able to learn and incorporate new and complex concepts quickly.
- Results-oriented – follow through to complete assignments.
- Effective decision-making, ownership, and accountability
- Able to handle ambiguity and favorably navigate through stressful situations and pressing deadlines
- Excellent written and oral communication skills
- Comfortable working in a fast-paced environment
- Strong results orientation and project management skills
- Ability and interest in collecting and analyzing data to drive action
- Excellent problem-solving and analytical capability
Minimum qualifications:
- Bachelor’s Degree or equivalent experience
- 5+ years of experience in Product Marketing
- 2+ years of people management experience
- Proven ability to lead projects and cross-functional teams; experience managing multiple projects.
- Proficient with Programs and Applications like Outlook, SalesForce.com, and Microsoft Office Suite products (Word, Excel, PowerPoint, MS365, CRM, Marketing Automation tools, and search engines).
Benefits and Pay Range:
Pay Range – This role’s range is $81,500-$139,500. The wage range for this role takes into account the wide range of factors that Curriculum Associates considers in making compensation decisions based on our Compensation Philosophy. Actual base pay within that range will vary based upon several factors including, but not limited to, prior experience and relevant skill sets. At Curriculum Associates, it is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions are dependent on the facts and circumstances for each case. This role is also eligible to participate in the company bonus plan. The Company recognizes that minimum wage varies by location and will ensure all compensation decisions comply with applicable state and local laws.
Benefits – Benefit eligible employees (and their families) are covered by medical, dental, vision, and basic life insurance. Employees can enroll in our company’s 401k plan and receive an employer match. Employees have access to a flexible vacation and sick policy in addition to twelve paid holidays and a winter office closure between Christmas and New Year's, as well as a number of additional perks and benefits.
The application deadline is December 13th and is subject to change based on applicant volume.
