What we're looking for:
As a strategic and results-oriented Account-based Marketing Manager, you will drive our ABM initiatives to accelerate pipeline growth and revenue for our enterprise accounts. Playing a critical role in our GTM strategy, you'll architect and execute targeted marketing campaigns that resonate with key decision-makers at priority accounts.
Working closely with Sales, Marketing, and Solutions & Strategy teams, you'll lead the end-to-end ABM strategy - from account selection and persona development to campaign execution and pipeline advancement.
We're looking for someone who doesn't wait for opportunities to emerge, but eagerly creates them - taking the initiative to reach target accounts with impactful, personalized marketing campaigns.
Skills we’d love to see you show off:
- Strategic Leadership: Drive comprehensive ABM strategies that align with enterprise sales goals and accelerate pipeline growth.
- Campaign Design: Architect multi-channel ABM campaigns that effectively engage key decision-makers at target accounts.
- Sales Partnership: Collaborate seamlessly with sales teams to identify, prioritize, and reach target accounts.
- Content Development: Create compelling, personalized content that resonates with enterprise stakeholders across their buying journey.
- Program Management: Execute end-to-end campaign initiatives while maintaining consistent messaging across all touchpoints.
- Performance Analysis: Measure campaign effectiveness, track KPIs, and translate data into actionable insights.
- Market Intelligence: Stay ahead of industry trends and ABM best practices to continuously optimize program performance.
Who you are:
- 5-7 years of experience in B2B marketing, with at least 3-4 years focused on account-based marketing.
- Experience with marketing tools such Foundry, 6sense, Demandbase or similar, as well as Sales enablement tools such as Salesforce and Outreach
- A strategic thinker who gets energized by solving complex business challenges
- A creative problem-solver who thrives in dynamic, fast-paced environments
- A collaborative leader who builds strong relationships and brings out the best in others
- An entrepreneur at heart who embraces our "no job too small" startup mentality
- A mission-driven professional excited about making meaningful societal impact through education
- A lifelong learner who stays curious and adapts quickly to change
- Someone who brings high emotional intelligence and excels in ambiguous situations
- An individual who values both data-driven decisions and creative innovation
- A professional who understands the HR technology industry landscape
How you will create impact:
- ABM Strategy Development: Collaborate with sales, marketing and solutions teams to develop and refine the ABM strategy for InStride’s target accounts
- Campaign Execution: Design, implement and optimize multi-channel ABM campaigns, including personalized content, email marketing, digital advertising, webinars, events and unique, high-value tactics, tailored to the specific needs and pain points of each target account.
- Collaboration with Sales: Work in lock-step with the sales team to support target account identification, develop account-specific marketing plans, and ensure alignment between marketing activities and sales goals, to facilitate successful progression of qualified accounts.
- Content Creation: Collaborate with cross-functional teams to develop and tailor personalized content and messaging for target accounts, including case studies, collateral, presentations and other artifacts that resonate with decision-makers and influencers within the target organizations.
- Data-driven Insights: Utilize data and analytics to measure the effectiveness of ABM campaigns, track key performance indicators and refine strategies based on performance insights.
- Cross-functional Collaboration: Partner with marketing and sales enablement teams to ensure consistency and alignment in messaging and insights, to maximize impact of ABM initiatives.
- Industry Insights: Gain ongoing understanding of industry trends, the needs and challenges of target verticals, ensuring efforts are informed by the latest industry insights. Stay current on best practices and emerging technologies in ABM to continuously innovate and improve strategies.
- Reporting & Feedback: Provide regular updates and reports, including impact and insights, on ABM campaign performance to key stakeholders, sharing and applying insights to refine the approach.
