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Associate Product Marketing Manager
Finalsite🇺🇸In-Person - CT$47K–$95K/yr5mo ago
Role Snapshot
Associate Product Marketing Manager for Finalsite's Enrollment product, driving go-to-market strategies and product positioning to showcase value to K-12 schools. This role involves developing messaging, creating marketing collateral, and collaborating across teams to enhance product visibility and customer adoption.
Key Responsibilities: Execute go-to-market plans, develop product positioning and messaging, create sales enablement materials and marketing collateral, conduct market research and competitor analysis, and collaborate with Product, Sales, and Customer Success teams to drive product awareness and adoption.
Skills & Tools: Strong written and verbal communication, strategic messaging and storytelling with a customer-centric mindset, ability to craft compelling marketing collateral, highly organized with attention to detail, and team-first collaboration mindset. Sales enablement tools experience (Highspot, Pendo) is a plus.
Qualifications: 2-3 years of experience in product marketing, demand generation, or content production ideally in B2B SaaS companies, with a track record of successful product launches and go-to-market programs. Experience in edtech, enrollment, or K-12 markets is a bonus.
Location: Connecticut
Compensation: $47K–$95K/yr
Job Description
The full job description is available on Finalsite's website.
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