Summary
Negotiate and coordinate media campaigns, affiliate partnerships, and influencer programs to reach high school sports fans across multiple platforms. Drive day-to-day execution including outreach, content review, performance tracking, and cross-functional collaboration.
Key Responsibilities: Manage negotiated media campaigns, affiliate marketing programs, and ambassador/influencer initiatives while coordinating new media buys such as publisher partnerships and sponsorships. Pull performance data, track KPIs, prepare reporting summaries, and collaborate cross-functionally to ensure successful partner integrations.
Skills & Tools: Strong performance marketing and influencer marketing knowledge with expertise in TikTok, Instagram, Facebook, and YouTube platforms. Proficiency in analytics, relationship management, organizational multitasking, and advertising platforms like Impact.com, Meta Ads, or Google Ads; creativity and data interpretation skills required.
Qualifications: 2+ years of experience in performance marketing, influencer marketing, affiliate marketing, or media account management. Demonstrated passion for high school sports with proactive mindset and ability to manage multiple partnerships and deliverables.
Location: Remote
Compensation: Not provided by employer. Typical compensation for this role is $50,000 – $70,000/year based on title, seniority, and location.
Job Description
In this role, you can expect to:
Coordinate day-to-day execution of negotiated media campaigns including outreach, communication, setup, content review, deployment, tracking links, and reporting.
Own our existing affiliate marketing program, including researching and onboarding new partners, managing existing ones, monitoring performance, and communicating program updates.
Support the launch of our ambassador/influencer program by helping pilot initial formats, organize early operations and identify where/what content and partnerships can scale effectively.
Coordinate new negotiated media buys, such as publisher partnerships, OOH buys, newsletters, sponsorships, and grassroots community deals.
Pull performance data, track KPIs, and help prepare reporting summaries and insights for internal teams.
Collaborate cross-functionally with creative, product, data, MarTech, and legal teams to ensure smooth partner integrations and high-quality content delivery.
Stay curious and proactive – Research industry trends, test new tools or platforms, and bring forward new ideas to reach and convert high school sports fans.
To thrive in this role, you have:
2+ years of experience in performance marketing, influencer marketing, affiliate marketing, media account management, or a similarly relevant field.
Strong knowledge of the creator landscape, especially TikTok, Instagram, Facebook, and YouTube, plus emerging platforms and digital culture trends.
Innate creativity and an eye for what makes content engaging, authentic, and high-performing.
Exceptional relationship-building skills, with experience managing partners, clients, creators, or vendors in any capacity.
Strong organizational skills with the ability to manage multiple conversations, timelines and deliverables simultaneously.
A proactive, curious mindset, eager to test new things, bring ideas forward, and help shape fast-growing programs.
Strong analytical ability with comfort interpreting performance data, understanding KPIs and summarizing insights.
Experience in Impact.com, Meta Ads, Google Ads, or other advertising platforms
Passion for high school sports!
How You Play:
- Ownership over Participation - You take responsibility for achieving holistic outcomes, prioritize key objectives, and adapt quickly when situations require a different approach. You follow through even against the toughest challenges.
- Team over Stars - You are a bridge builder, establishing processes and relationships with teams outside your own. You work to rally around common goals, find win-win solutions, compromise when necessary, and help others succeed.
- Growth over Comfort - You are driven by a desire to grow and actively seek opportunities to expand your comfort zone, skills, and confidence. You embrace new challenges with curiosity, accepting discomfort and failure as opportunities to learn.
- Fairness over Popularity - You approach decisions with a scientist’s mindset, challenging your assumptions and remaining objective. You consider long-term impact rather than relying on short-term gains, proactively seek others’ perspectives, and manage emotions in decision-making.
Company Overview
PlayOn is a dynamic growth-stage company dedicated to championing the spirit of play in the high school space. Backed by KKR, our family of brands—including GoFan, NFHS Network, and MaxPreps—empowers schools with innovative solutions and exceptional service. Our fan engagement platform is the only one that offers event ticketing, streaming, fundraising, concessions, merchandise sales, and website management in one place. We save administrators time so they can focus on what truly matters: supporting the students, staff, and fans who bring their programs to life.
Trusted by thousands of schools across the country, we're here to help create more instant replays, hold-your-breath moments, last-minute comebacks, and games you want to watch over and over again.
When being there means everything, we make sure you never miss a moment.
Why you’ll love working at PlayOn
Product, potential, and people. We’re a leader in the high school event space, constantly evolving our product to meet the needs of administrators. We focus on solving real challenges, learning quickly, and creating impactful solutions.
This is a growth-stage company, meaning your contributions have real impact. You’ll have opportunities to grow your skills, tackle meaningful problems, and make a difference in the lives of schools and the students and fans they serve.
Our culture is built on accountability, collaboration, growth, and fairness. We don’t just show up—we show up for each other. Everyone wears the same jersey, and we play hard, make the extra pass, and cheer one another on. Losses teach us, challenges motivate us, and persistence drives us forward. We value integrity over shortcuts, choosing to do what’s right even when it’s hard. Together, we strive to be better every day—because we know that’s how we win as a team.
The Benefits We Offer
Multiple medical insurance plans to choose from
Dental, vision life and disability insurance
Employee Emergency Fund
Company equity (stock options)
Open PTO policy
401K plan with company match
Hybrid/flexible work environment
Note: Must be a full-time employee to participate in the company’s employee health benefit plan. Part-time employees and interns are not eligible to participate.
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