Product Marketing Manager

WHAT YOU'LL BE DOING

• Responsible for relevant customer vertical understanding including industry trends, customer profiles and buyer personas
• Uses Market Research and Intel work as well as direct interaction with the market and buyers (e.g. conferences and trade shows)
• Connects with client-facing colleagues and effectively uses internal data sources to supplement understandingListen and synthesize insights about client-facing messaging effectiveness applying changes to enablement as necessary and surfacing customer perspective insights
• Responsible for understanding how products and services are performing in market, monitoring trends, understanding product competition, leveraging feedback to build necessary enablement assets especially as market needs or audiences shift
• Maintain close feedback channels with sales and client success to identify future enablement needs and to bring anecdotal data points about product / market fit and market needs to product marketing for consideration
• Evaluates and updates or creates new sales collateral and assets for existing products to support sales pipeline and bookings, and marketing campaigns (e.g., presentations, sales sheets, case studies, video assets, product battlecards)
• Work closely with Growth Marketing and Content Marketing to develop assets to support successful marketing campaigns.
• Continuously update Relias.com and other owned website pages to reflect necessary product positioning/strategy to support search, traffic, and lead conversion needs for the product.
• Partner with Events to ensure the right messaging strategy and collateral assets are available for trade shows based on relevant audiences for the products.
• Builds product and service solution packages that are mapped to customer needs and outcomes
• Stays informed about product launch plans for potential incorporation into solution packages
• Works with pricing team to develop and deploy appropriate package price points
• Develops package collateral and enablement necessary such as messaging, sales sheets, presentation, video assets, case studies
• May lead launch activity for solutions that are only for their customer vertical.
• Other duties as assigned

COMPETENCIES

• Target Market Knowledge – understand and apply insights about a specific group of consumers or businesses that Relias aims to reach with its products and solutions.
• Marketing Strategy - craft and implement comprehensive marketing plans that align with and drive the overall business objectives.
• Marketing Tool Management - utilization of a wide range of relevant marketing enablement tools to complete marketing tasks efficiently

EXPERIENCE REQUIRED (MINIMUM REQUIRED)

·5+ years of product marketing or other related experience

EDUCATION REQUIRED (MINIMUM REQUIRED)

·Bachelor’s degree

EXPERIENCE/EDUCATION PREFERRED

·Experience in SaaS or healthcare industry

·Pragmatic Marketing and/or Product Marketing Alliance certifications

Relias is an Equal Opportunity Employer and a Drug-Free workplace

IN OFFICE REQUIREMENT:

Relias values collaboration and wants to ensure that our team members have opportunities to work with their teams regularly for professional development opportunities. Our flexible hybrid work environment requires that you live in the state of North Carolina, within a commutable distance to our office (~1-hour commute). You would be expected to work in our Morrisville, NC Headquarters approximately 30 days/quarter.

Company: Relias LLC 

Country: United States of America 

State/Region: North Carolina 

City: Morrisville 

Postal Code: 27560 

Job ID: 280023