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Campus

Social Media and Content Marketing Specialist

Campus
🇺🇸New York, New YorkRemote$45K–$58K/yri7mo ago

Summary

Social Media Associate at Campus responsible for developing and executing social media strategies across Instagram, TikTok, and LinkedIn to engage target audiences and promote the company's innovative online college offerings. This role is critical to representing Campus's brand and mission in the competitive edtech market.

Key Responsibilities: Create, edit, and share engaging daily content across primary social platforms while collaborating with marketing and PR teams to align efforts with business goals. Monitor social trends, respond to audience interactions, manage influencer activations, and provide performance reports with optimization recommendations.
Skills & Tools: Strong proficiency in TikTok, Instagram, and LinkedIn with content creation expertise including graphic design, video editing, and copywriting. Must demonstrate adaptability to social media trends, multitasking abilities, organizational skills, and collaborative teamwork with cross-functional departments.
Qualifications: 2+ years of experience in a social media role with demonstrated success managing multiple platforms and creating engaging content. Experience with content creation tools and a track record of executing social media strategies is required.
Location: New York, New York, United States; hybrid work schedule (Monday and Friday in-office)
Compensation: $80,000 – $85,000/year plus equity grant

Job Description

About Campus

Campus is on a mission to accelerate the talent of tomorrow and reimagine what college can (and should) be. The problem is clear: college costs have skyrocketed, but outcomes haven’t. Traditional college hasn’t kept up with the aspirations of today’s students—and they can’t afford to wait.

At Campus, we’ve built a two-year, accredited college where students learn from top professors at universities like Princeton, Stanford, and Howard, in live, online classes. Our students graduate with in-demand business and AI skills—ready to launch their careers or transfer to top four-year universities. Our unique approach is grounded in a pioneering technology platform and a heavily-researched student success model that offers students dedicated advisors and on-demand tutoring and coaching. We were also named one of Fast Company's Most Innovative Companies of 2024.

We’re backed by an exceptional investor team that believes deeply in our vision for the future of education, including General Catalyst, Founders Fund, Bloomberg Beta, 8VC, Rethink Education, Sam Altman, Jason Citron, Shaquille O’Neal, and others.

The world has changed. Higher ed needs to catch up, and we’re leading the way - come join us!

About the Role

As the Social Media Associate, you will play a crucial role in representing Campus's brand and mission online. You will be responsible for developing and executing social media strategies that engage our target audience, promote our educational offerings, and enhance our online presence.

You're excited about this opportunity because you will...

  • Create, edit, and share engaging content daily across our key social media platforms (primarily Instagram, Tiktok, and LinkedIn)
  • Content Creation: Develop, curate, and manage engaging content for various social media platforms primarily focused on Instagram, TikTok, and Linkedin. Create visually appealing, on-trend, and informative posts that align with our brand identity and resonate with our audience
  • Collaborate with marketing, PR, and other departments to align social media efforts with overall business goals
  • Help develop overall social media strategies designed to expand awareness of and interest in Campus
  • Respond to comments, messages, and mentions in a timely and on-brand manner.
  • Work with members of the marketing team to activate a network of influencers to create on-brand and effective content for Campus
  • Monitor social media trends, conversations, and competitor activity. Provide regular reports on the performance of social media efforts, and suggest adjustments to optimize results
  • Stay updated on the latest social media trends and best practices.

We're excited about you because...

  • You have 2+ years experience in a social media role
  • You have strong proficiency in various social media platforms, notably Tiktok and Instagram, and LinkedIn
  • You have content creation skills: Experience in content creation, including basic graphic design, video editing, and writing compelling copy.
  • You are adaptable: Flexibility and the capacity to adapt to changing trends and technologies in the social media landscape. An ability to multi-task is essential
  • You are a team player: Collaborative and able to work effectively with cross-functional teams.
  • You are organized and detail-oriented: A knack for managing multiple tasks, projects, and deadlines efficiently.

What you’ll get:

  • A compensation package that includes a base salary ($80K - $85K) + equity grant
  • Actual compensation within the pay range will be decided based on factors including, but not limited to, skills, prior relevant experience, and specific work location. For roles that are available to be filled remotely, base salary is localized according to employee work location.
  • Medical Insurance + free Dental and Vision Insurance
  • 401(k) match
  • Fertility benefits via Carrot
  • Flexible Time Away + several paid holidays
  • In-office lunches (did we mention, we’re dog friendly? 🐶)
  • Flexible working hours & a hybrid work schedule (Mon & Fri remote; Tues-Thurs in-office)
  • Social events - happy hours, birthday celebrations, holiday parties, & more
  • Opportunity to make an impact – you’ll be an integral player in bringing our vision to life

Where we’re located: Tribeca, NY

Other Open Roles at Campus

[Position Filled] Social Media and Content Marketing Specialist at Campus | EdTechJobs.io