Fast Facts

Seeking a Product Marketing Manager to lead brand positioning and messaging efforts at Big Ideas Learning. This full-time position involves collaboration with product managers and stakeholders to articulate the unique value of our educational products.

Responsibilities: Key responsibilities include conducting market research, creating compelling messaging across channels, and coordinating marketing strategies with various teams to enhance product awareness.

Skills: Candidates should have a minimum of 5 years of marketing experience, strong organizational skills, and expertise in Google Analytics, with knowledge of Hubspot and Salesforce being advantageous.

Qualifications: A bachelor’s degree in marketing, communications, or a related field is required, along with being a subject matter expert in the product and industry.

Location: This position is located in Erie, PA, USA.

Compensation: $75000 - $105000 / Annually

Job Details

Job Location: Big Ideas Learning LLC - Erie, PA

Position Type: Full Time

Education Level: 4 Year Degree

Salary Range: $75,000.00 - $105,000.00 Salary

Job Shift: Day

Description

The Product Marketing Manager is responsible for owning the brand positioning, and messaging of our products. They will collaborate with our Product Managers and stakeholders to understand how our products solve the needs of customers and focus on communicating that value to our partners and target audience to strengthen our messaging in the market.

As a Product Marketing Manager at Big Ideas Learning You Will:

Collaborate with Product Managers to conduct market research and competitor analysis to build trust and drive product awareness.
Identify and communicate our products unique value proposition in a way that resonates with our partners and target audience.
Assist in creating uniform and compelling messaging across all channels.
Collaborate with stakeholders and partners to establish the best strategies for each channel and to align on the correct messaging and key product features.
Work with teams across the company to ensure proper messaging, timing, and execution of campaigns; educate other departments as it relates to current product messaging.
Continuously conduct A/B testing across channels.
Other duties as assigned.

Benefits:

Open PTO plan that encourages employees to take at least 5 weeks per year
10 paid holidays
Paid Leave
Medical, Dental, and Vision insurance
Flexible work schedules
Tuition & certification reimbursement for full-time employees
401(k) with employer match
Healthy Lifestyle Program reimbursement of up to $360 per year for gym memberships, fitness classes, or other wellness activities

Big Ideas Learning, a Larson Texts Company, publishes mathematics materials for students and teachers in kindergarten through college calculus. For nearly 50 years, we have been dedicated to enhancing teachers' instructional skills and resources while igniting students' curiosity, self-confidence, and deep understanding of mathematics. Our mission is to develop relevant, rigorous, and conceptually rich K-12 instructional programs that enrich the mathematical journey for students, educators, and caregivers alike.

In 2024, we embraced a unified identity as Big Ideas Learning, a Larson Texts Company, to streamline our communication and reinforce our commitment to educational excellence and innovation.

We are an Equal Opportunity Employer, and are committed to creating a diverse and inclusive company culture that does not discriminate against candidates and employees because of their disability, sex, race, gender identity, sexual orientation, religion, national origin, age, veteran status, or any other protected status under the law.

We are committed to the full inclusion of all qualified individuals. As part of this commitment, we will ensure that persons with disabilities are provided reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact the Human Resources Department at HumanResources@larsontexts.com.

https://bigideaslearning.com/careers

Qualifications

A Qualified Candidate Will Have:

Minimum of 5 years of marketing experience.
Bachelor’s degree in marketing, communications, or related field.
Subject matter expert in our product and industry.
Expert storyteller with experience developing and executing product marketing strategies.
Critical thinker with strong problem-solving skills.
Strong organizational and communication skills.
Google Analytics experience required; Hubspot and Salesforce experience a plus.

All Our Team Members:

Possess exceptional listening, writing, and presentation skills
Are resourceful and motivated to ask questions and solve problems
Manage their time effectively
Demonstrate commitment to product success with integrity, a strong work ethic, professionalism, and a team-oriented attitude

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