Fast Facts

The Princeton Review seeks a Senior Director of Marketing Services to lead the strategy, execution, and performance of its Higher Ed marketing services, integrating creative and operational functions to achieve business growth.

Responsibilities: Key responsibilities include developing comprehensive business strategies, leading a marketing services team, overseeing campaign execution, establishing operational best practices, and ensuring brand consistency across channels.

Skills: Required skills include significant experience in marketing strategy development, digital marketing execution, expertise in marketing automation and analytics, strong leadership, communication, and analytical abilities.

Qualifications: Preferred qualifications include a Master’s degree, 10+ years of marketing experience with 5+ years in senior leadership, and experience in market research, project management, and working with vendors.

Location: This position is based in the United States, allowing for flexibility in hours depending on project needs.

Compensation: $70 - $80 / Hourly

About The Princeton Review

The Princeton Review is a leading tutoring, test prep, and college admission services company. Every year, it helps millions of college- and graduate school–bound students achieve their education and career goals through online and in-person courses delivered by a network of more than 4,000 teachers and tutors, online resources, and its more than 150 print and digital books published by Penguin Random House. The company’s Tutor.com brand is one of the largest online tutoring services in the U.S. It comprises a community of thousands of tutors who have delivered more than 22 million one-to-one tutoring sessions. The Princeton Review is headquartered in New York, NY. Follow the company on LinkedIn, YouTube and Instagram.

About the Position

Senior Director of Marketing Services HEMS (Higher Edge Marketing Services) is a senior leadership role responsible for developing and refining the overall strategy, execution and performance of Higher Ed marketing services business line at the company. The role combines creative, strategic and operational functions to ensure success and growth of the marketing services business line. This candidate will work closely with the Senior Vice President responsible for the HEMS business line across all facets of the business to deliver results. HEMS establishes marketing services defined and sold to undergraduate, graduate and professional schools looking to promote and enroll students into their programs.

What You'll Do

Strategic Leadership

Develop and implement comprehensive business strategies and tactics across marketing services definition, design, implementation and operation.
Define the marketing services positioning, and competitive differentiation.
Collaborate with executive leadership and HEMS team members to identify growth opportunities, make and execute plans effectively.

Team & Resource Management

Lead and mentor the marketing services team (e.g., digital marketing, content, creative, media buying, analytics).
Recruit, train, and develop high-performing marketing staff.
Manage external vendors, agencies, and partners to extend marketing capabilities.

Campaign Development & Execution

Oversee planning, execution, and optimization of integrated marketing campaigns across email, web and other distribution channels to fulfill clients and department needs.
Ensure campaigns are consistent with brand messaging, marketing services positioning and meet KPIs.
Coordinate cross-functional teams within HEMS as well as across TPR (product, retail marketing, techdev, etc.) to align efforts.

Marketing Operations & Processes

Establish best practices in workflow, project management, and reporting.
Implement marketing automation platforms, CRM tools, and other technologies to streamline operations (primarily Braze, Google Ad Manager and Google Analytics).
Manage budgets, ensuring efficient allocation and ROI tracking.

Data, Analytics & Reporting

Define and monitor key performance indicators (KPIs) for marketing and client fulfillment effectiveness.
Provide insights through data-driven reporting on clients’ marketing services such as campaign performance across all channels.
Adjust strategies based on performance analysis to maximize outcomes.

Brand & Communication

Ensure brand consistency across all marketing materials and channels.
Oversee content strategy, creative development, and messaging.

Stakeholder Collaboration

Partner with sales to support new marketing services development.
Work with TPR product, retail marketing and techdev teams to launch new offerings and upgrade existing offerings.
Communicate business impact to executives and stakeholders.

Who You Are

Master’s degree in Marketing, Business, Communications, or related field (MBA preferred).
10+ years of progressive marketing experience, with at least 5+ years in a senior leadership role.
Proven success in developing and executing integrated marketing strategies including campaign development and digital marketing execution plus search optimization methods and practices.
Expertise with marketing automation, CRM systems, and analytics platforms.
Experience optimizing email reputation management
Experience working with vendors and internal staff to create content across emails, ads, social posts, etc.
Strong leadership, communication, and collaboration skills.
Demonstrated ability to prioritize multiple initiatives in a dynamic environment.
Strong analytical skills with ability to measure and optimize campaign performance.
Excellent written and verbal communication skills, with experience collaborating across teams.
Strong problem-solving skills and a proactive, strategic mindset.
Experience managing product development projects using tools such as Jira
Experience in market research, business development, or project management preferred.
As part of a small, agile team, you must be willing to execute, as well as plan, all aspects of marketing services activities.
Availability for part-time hours with flexibility to adjust based on project needs.

What We Offer

The Princeton Review is an equal employment opportunity employer. The Princeton Review’s policy is not to discriminate against any applicant or employee based on, and all qualified applicants will receive consideration for employment without regard to, race, color, religion, national origin, sex, sexual orientation, gender identity or expression, age, marital status, disability, military status, genetic information, or any other basis protected by applicable law. The Princeton Review also prohibits harassment of applicants or employees based on any of these protected categories. It is also The Princeton Review’s policy to comply with all applicable laws respecting consideration of unemployment status in making hiring decisions.

To Apply:

As part of your application, please include your resume and a thoughtful cover letter, addressed to Young Shin, Senior Vice President, Global Business Development and Partnerships, outlining how your skills and experience meet the qualifications of the position. The salary range for this position is $70 to $80 an hour.

The Princeton Review offers a competitive salary and benefits package, commensurate with experience and skills.

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Senior Director of Marketing Services HEMS