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Partner in Publishing

Digital Marketing Specialist

Partner in Publishing
🇺🇸In-Person - United StatesFrom $85K/yr12mo ago
K-12MarketingDigital MarketingSocial Media MarketingDemand GenerationMarketing CampaignsBrand Awareness
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Role Snapshot

Lead digital marketing strategies and social media campaigns for an EdTech company offering an AI-powered K-5 literacy tutoring platform. Drive demand generation, build brand awareness, and convert awareness into measurable pipeline growth across digital channels.

Key Responsibilities: Execute digital marketing campaigns, develop and manage social media strategy, enhance brand digital presence, and collaborate across teams to drive lead generation and engagement. Deliver targeted, compelling campaigns across the full marketing funnel with focus on social media channels.
Skills & Tools: 2–4 years of digital marketing and social media management experience with strong understanding of paid and organic digital channels. Proficiency in HubSpot, Google Analytics, LinkedIn Campaign Manager, and Meta Ads Manager with proven ability to execute campaigns that deliver measurable results.
Qualifications: 2–4 years of experience in digital marketing, social media management, or demand generation with a proven track record of executing successful social media and digital campaigns. Must be located in the United States.
Location: United States
Compensation: From $85K/yr
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Job Description

liETtVLaARqgmMEbYzHNNLIzUPcdfPrwhYtVK7Qa.png Fast Facts

Join an EdTech company as a Digital Marketing Specialist, focusing on social media strategies to enhance brand awareness and drive demand for an AI-powered tutoring platform for K-5 literacy.

liETtVLaARqgmMEbYzHNNLIzUPcdfPrwhYtVK7Qa.png Responsibilities: Lead digital campaign execution, oversee social media strategy and management, and enhance the brand's digital presence through collaborative efforts.

liETtVLaARqgmMEbYzHNNLIzUPcdfPrwhYtVK7Qa.png Skills: 2-4 years in digital marketing, familiarity with paid and organic channels, and proficiency in tools like HubSpot, Google Analytics, and social media ad managers.

liETtVLaARqgmMEbYzHNNLIzUPcdfPrwhYtVK7Qa.png Qualifications: Experience in demand generation and a proven track record in executing successful digital campaigns is required.

liETtVLaARqgmMEbYzHNNLIzUPcdfPrwhYtVK7Qa.png Location: This position is based in the United States.

liETtVLaARqgmMEbYzHNNLIzUPcdfPrwhYtVK7Qa.png Compensation: $85000 - $85000 / Annually


The Talent Search Group at PiP is seeking a Digital Marketing Specialist on behalf of our client, an EdTech supporting K-5 literacy with an AI-powered tutoring platform.  

The Data Marketing Specialist leads and executes digital marketing strategies that generate demand, build brand awareness, engage target audiences across channels, and drive pipeline—with a primary focus on social media. This role will support full-funnel demand generation by delivering targeted, compelling campaigns that convert awareness into action. 

What You Will Do: 

  • Digital Campaign Execution
  • Social Media Strategy & Management
  • Brand Awareness & Digital Presence 
  • Collaboration & Cross-Functional Partnership 

Measures of Success: 

  • Lead Generation and Conversion
  • Campaign Performance
  • Brand Engagement
  • Marketing-Sales-Success Alignment

Qualifications:

  • 2–4 years of experience in digital marketing, social media management, or demand generation 
  • Strong understanding of paid and organic digital channels and how to leverage them to drive awareness and engagement
  • Proven track record of executing social media and digital campaigns that deliver measurable results
  • Familiarity with tools like HubSpot, Google Analytics, LinkedIn Campaign Manager, and Meta Ads Manager.

Candidates must live in the US. Base salary is around $85K.