Product Marketing Manager II (9-12 Humanities)

Savvas Learning Company is seeking a curious and motivated Product Marketing Manager to join our market-leading 9-12 Humanities team. Reporting to the Humanities Product Marketing Director, the Product Marketing Manager is responsible for the marketing plan and execution of Savvas Learning Company’s Secondary Social Studies programs. This includes Go-to-Market plans for new programs as well as annual strategic marketing plans for existing front-list programs.

The Product Marketing Manager will:

Create strategic sales support tools, including product presentations and training, in a fast and accurate manner.
Develop customer-facing product information, including web pages, catalog descriptions, and product brochures in a manner that optimizes product strengths and competitive advantages.
Utilize customer data to create strategic and account-based campaign plans and execute with the Integrated Marketing Services team.
Instill the voice of the customer and competitive information into internal product planning and design.
Train sales and services teams on new products, product updates, competition, market, messaging and positioning.
Partner with the RFP team to complete competitive and accurate product proposals.
Plan and participate and be a key stakeholder in national Humanities events.
Create high-value content for each stage of the customer journey.
Manage a calendar scheduling the creation of each piece of content and the planned release of each piece of content.
Lead customer advisory boards and support market research by creating content, etc.

In addition to managing and executing the marketing plan, the Product Marketing Manager will be a key stakeholder in the development of new products by representing the customer’s voice, understanding competition, and reviewing prototypes. As a key member of the Humanities Business Unit, this role contributes to the overall strategy and direction of the business unit.

Primary Responsibilities:

Coordinate with Product Management, Marketing Managers, Integrated Marketing Services team, and the Field to develop effective marketing and product launch plans. Facilitate the development and maintenance of the product lines by serving as the liaison between the customer, sales force, and product development teams. – 30%
Develop and execute product sampling strategy. – 20%
Develop effective sales support materials, including product presentations and adequately train the Field on respective product lines. – 20%
Work with Product Management to conduct competitive analyses and provide the sales force with effective competitive selling strategies. – 20%
Participate in tradeshow and events planning to optimize product messaging at such events. – 10%

Requirements:

Bachelor’s degree required.
MBA or Master’s degree in Marketing preferred.
5+ years of experience in designing and implementing marketing plans required.
High degree of computer literacy required.
Experience with and understanding of web-based technologies.
Experience in online marketing techniques required, including email, social media, and product demos.
Experience in educational publishing preferred.
Humanities curriculum knowledge preferred.

Additional Skills, Qualifications, Experience:

Pro-active professional who displays good judgment.
Curious and motivated to learn.
Strong written and verbal communication skills.
Strong interpersonal skills.
Good time management and organizational skills.
Ability to manage multiple projects simultaneously.
Proven ability to work in a fast-paced, deadline-driven, collaborative climate.
Ability to interact successfully with customers, sales team, product development team, and product management team.
Ability to identify client needs.
Ability to work independently with confidence.