Fast Facts
The Social Media Coordinator Co-op position for Spring 2025 involves assisting with content creation and strategy across social media platforms, collaborating with the Marketing team to enhance brand presence and engagement.
Responsibilities: The main duties include content creation, management of social media campaigns, collaboration with stakeholders, and engagement with online communities.
Skills: Candidates should possess strong communication skills, a creative mindset, and familiarity with social media dynamics, particularly video content. Experience with Adobe Creative Suite and social media management tools is a plus.
Qualifications: Preferred candidates are students enrolled in social media marketing, digital marketing, or communications with strong organizational and analytical skills.
Location: The job is located in Kitchener, ON, Canada, and requires no travel.
Compensation: Not provided by employer. Typical compensation ranges for this position are between CAD 15 - CAD 25 per hour.
The Social Media Co-op Student will assist with content creation, management, and strategy across various social platforms for the Social Media team. The successful candidate will support social media content planning, creation, and post-production, including engaging with stakeholders and assisting with administrative tasks. They will work alongside a creative and dynamic marketing team to help execute social media campaigns and contribute to the success of the organization.
What would my main duties be?
- Collaborate with Marketing and Creative teams to support social media campaigns and media generation.
- Assist in content creation, including short-form video and visual media tailored for social channels.
- Create and edit content for various platforms, including Instagram, TikTok, LinkedIn and Facebook.
- Collaborate with stakeholders to ensure content aligns with brand goals and audience preferences.
- Assist with social media strategies to increase engagement and brand presence across platforms.
- Engage with online communities and track social media trends to inform future content creation.
Work Experience:
- Understanding of social media dynamics, especially the role of video content in a business-to-business environment.
- Experience with social media platforms and how video and multimedia content can drive engagement.
- Ability to create engaging content that resonates with different audience demographics.
- Strong written and verbal communication skills for crafting posts, captions, and engaging with followers.
- A team player with a proactive, adaptable mindset to keep up with the fast-paced, ever-evolving social media landscape.
- Comfortable with tools for creating and editing social media content, with emphasis on short-form video for platforms like TikTok, Instagram, and YouTube.
Other Requirements and Assets:
- Ability to multitask and meet deadlines in a fast-paced environment with shifting priorities.
- Strong attention to detail and a keen eye for visual design elements.
- Strong analytical skills for tracking social media metrics and performance.
- Creativity and a passion for staying on top of the latest social media trends.
Education Recommendations:
- Student enrolled in social media marketing, digital marketing, communications, or a related field.
- Strong communication, collaboration, and interpersonal skills.
- Excellent writing and copywriting skills for various platforms.
- Highly organized, with effective time management skills to manage multiple projects.
- Familiarity with tools like the Adobe Creative Suite (Premiere Pro, After Effects, Photoshop) or similar video editing software.
- Experience with social media management tools and an understanding of analytics platforms is an asset.
- A creative mindset and a willingness to experiment with new content formats and strategies.
So, why should you do your co-op at D2L? Our Summer 2022 Campus Ambassador Melissa shares her thoughts here: Watch Melissa's TikTok
