Fast Facts
Join D2L as a Revenue Marketing Manager, LATAM, where you'll drive key marketing initiatives for higher education in Latin America, collaborating with various teams to execute impactful campaigns.
Responsibilities: Oversee campaign and event planning, project management, budget management, sales enablement, and tracking/reporting of marketing performance to drive business outcomes.
Skills: 5+ years in B2B demand generation marketing, strong project management skills, proficiency in Spanish and English, and ability to effectively communicate and present.
Qualifications: Bachelor's degree in marketing or related field, knowledge of D2L products, and familiarity with education markets; Brazilian Portuguese is a plus.
Location: Kitchener, Ontario, Canada, with less than 10% travel required.
Compensation: Not provided by employer. Typical compensation ranges for this position are between 70,000 CAD - 100,000 CAD.
Job Summary:
The role of the Revenue Marketing Manager, LATAM involves driving essential business outcomes for critical programs within D2L for LATAM Higher Education.They will work on complex projects and collaborate with cross-functional teams to bring their programs and campaigns to life. They act as a champion for their programs, fostering strong alignment and relationships to achieve unified success.
How You'll Make an Impact:
- Campaign & Event Planning: Support in the development of purposeful, well-thought-out campaigns that support account-based marketing and selling efforts to drive pipeline and brand awareness. Partner with functional areas to plan and execute on strategy and tactical plans
- Project Management: Coordinating and managing project expectations and execution. Communicate on-going progress, issues, risks, and overall performance to all stakeholders. Risk and Change Management planning, mitigation, and controls
- Budget Management: Responsible for managing the budget allocated for vertical programs and campaigns, ensuring efficient and effective use of resources
- Sales Enablement: Provide sales teams with the necessary tools and resources to effectively support success of campaigns and programs
- Tracking and reporting:Monitor and optimize tactical performance at every stage of the journey to ensure content/messaging is resonating. Identify how we can improve and bring your expertise to the table: How can we make it even better?
- Travel as required (less than 10%)
What You'll Bring to the Role:
- 5+ years of previous experience in B2B demand generation marketing is required (or equivalent experience in a related marketing role)
- A strong foundation in marketing principles, project management, and branding
- A good understanding of the D2L products and Education markets is a strong asset
- Demonstrated project management experience in successfully managing marketing projects and campaigns from planning to execution
- Strong written and verbal communication skills are required for crafting persuasive product content, creating presentations, and engaging with various stakeholders
- Proficiency in delivering presentations to internal teams, clients, and prospects.
- Previous involvement in planning and executing marketing campaigns and events to promote products and generate leads
- Must be located in the Eastern, Central or Atlantic time zone (or able to work Eastern hours if located in Mountain or Pacific)
- Must have full professional proficiency in both Spanish and English. Brazilian Portuguese, in addition to Spanish and English, is a very strong asset
Recommended Education:
- A bachelor's degree in marketing, business administration, communications, or a related field
