Director of Brand and Growth Marketing

OnYourMark Education • Full-time • Remote (Hybrid in Dallas, Texas, United States) • $85,000 - $105,000 / year • 4w ago

Fast Facts

Looking for a hands-on Director of Brand and Growth Marketing to lead marketing campaigns and elevate brand visibility for OnYourMark Education, a company focused on enhancing literacy education for elementary students.

Responsibilities: Key responsibilities include developing lead generation campaigns, managing HubSpot workflows, creating compelling content, and supporting brand evolution and communication strategies across multiple districts.

Skills: Required skills include 5-7 years of marketing experience, expert-level HubSpot proficiency, strong storytelling abilities, and experience in multi-channel campaign management.

Qualifications: Preferred qualifications include experience marketing to school districts, familiarity with graphic design tools, and a passion for literacy and educational equity.

Location: The job is remote with the company based in Dallas, Texas, allowing flexibility in working hours.

Compensation: $85000 - $105000 / Annually

Who We Are

OnYourMark Education is a high-dosage virtual tutoring service providing individualized early literacy virtual foundational skills instruction to elementary students grounded in the science of reading. We partner with schools as a supplement to the literacy instruction already in place to ensure students get the foundational reading skills they need to excel!

Why We Exist

OnYourMark exists to ensure that the students we serve have a strong foundation to become thriving readers. We also believe that spreading an understanding of the science of how children learn to read can be transformative for tutors, teachers, children, and families. Getting foundational literacy skills right early will support children to read on grade level and diminish the need for schools to remediate at their current levels.

Why Apply

When you join the OnYourMark team, you commit to supporting students to become lifelong readers with the foundational reading skills to tackle future school and life challenges and adventures. Joining the OnYourMark team is right for you if you are invested in having an impact on the lives of young people, are committed to learning, and are inspired to be a part of eradicating educational inequities. Being a part of a founding team requires thriving in ambiguity and fully embracing OnYourMark’s start-up mantra, “find a need and fill the need.”

Position Overview

The Director of Brand & Growth Marketing drives OnYourMark’s mission by elevating brand visibility and generating qualified leads across districts and states. Reporting to the Vice President of Sales and Strategic Partnerships, this role develops and executes integrated marketing campaigns that tell OnYourMark’s story, expand awareness, and convert interest into partnerships. The ideal candidate is a hands-on, data-driven marketer who thrives in a fast-paced, mission-driven environment and is passionate about advancing literacy through strategic, creative, and impactful marketing.

We’re seeking a talented marketing leader to contribute to our brand and growth strategy. This person is passionate about K–12 education, skilled in digital marketing, and ready to take ownership of campaigns that elevate our brand and drive measurable lead generation. This role requires hands-on expertise in HubSpot Marketing Hub and Content Hub (including AI add-ons), alongside a strong eye for storytelling, campaign design, and communications.

This is an exciting opportunity for a marketing professional who thrives in a mission-driven organization and is eager to grow while building campaigns that reach school districts and state education leaders across the country.

Key Responsibilities

Campaign Development & Lead Generation

Own the design, launch, and management of lead generation campaigns from end-to-end.
Create, test, and refine multi-channel campaigns targeting district and state-level education leaders.
Manage and optimize HubSpot workflows, sequences, landing pages, and campaign analytics.
Qualify inbound leads and partner with the sales team to ensure smooth hand-off and tracking.

Content Creation & Brand Evolution

Lead content development (emails, blog posts, case studies, one-pagers, social content, etc.) aligned to sales and revenue goals.
Maintain and evolve the OnYourMark brand voice across all channels.
Develop thought-leadership content highlighting our impact, mission, and expertise in early literacy.
Collaborate with leadership on brand refresh initiatives and new messaging strategies.

HubSpot & Digital Marketing

Serve as OnYourMark’s HubSpot Marketing Hub power-user, ensuring all automations, dashboards, and integrations function seamlessly.
Use AI-powered HubSpot tools (and other AI marketing add-ons) to scale content creation, personalization, and campaign testing.
Track KPIs across campaigns, analyzing performance and reporting results to leadership.

Market & Communications Strategy

Support concurrent campaigns across multiple states and districts, tailoring messaging to unique audiences.
Help identify emerging trends and opportunities in the K–12 edtech/early literacy landscape.
Strengthen OnYourMark’s visibility and presence through consistent communications strategies.

Qualifications

Required:5-7 years of marketing experience, preferably in K–12 edtech, nonprofit, or mission-driven orgs.
Expert-level HubSpot experience (Marketing Hub, Content Hub, AI tools).
Demonstrated ability to launch and manage multi-channel campaigns.
Strong writing, editing, and storytelling skills.
Experience qualifying leads and supporting sales pipelines.
Track record of building/strengthening brand identity.
Preferred:Experience marketing to school districts and/or state education agencies.
Comfort with graphic design tools (Canva, Adobe Suite, or similar).
Knowledge of K–12 funding streams and decision-making processes.
Passion for literacy and educational opportunity.

Key Attributes for Success

Creative thinker with an innovative approach to campaign design.
Analytical mindset; confident interpreting and acting on data.
Strong project manager who can juggle multiple campaigns.
Collaborative communicator comfortable working across marketing, sales, and program teams.
Mission-driven, with a genuine belief in the power of education.

Working at OnYourMark

Join a national team that is dedicated to building OnYourMark in service of our tutors and young readers across the country!

All OnYourMark teammates are fully remote and enjoy the flexibilities that come with that. We work hard and thrive in a supportive environment that is really “All In” as required in a startup while centering each teammate as a whole person with real-life needs and responsibilities (like picking kids up from school, going to the doctor, working out etc.) beyond our professional commitments.

One of our key mantras is “find a need and fill the need.” In practice this means often stepping outside the lanes of our job descriptions to lend a hand to whatever task is most pressing across the organization, from helping to interview tutor candidates, to getting students set up with the technology needed to be able to connect for sessions. There really is no job too big or too small for any teammate.

Problem-solvers and self-starters thrive at OnYourMark. There are natural ebbs and flows to the work that often mean long hours at the start of sessions and then role-specific flexibilities that center around a more traditional work week. We also work across the country so early mornings or later evenings are possible depending on a teammate’s timezone and where the schools we serve are located.

The anticipated annual salary range is $85,000–$105,000. Final offer will be commensurate with experience.

If you have questions or want to learn more visit our website,

www.onyourmarkeducation.org, or email careers@onyourmarkeducation.org.