Sr. Product Marketing Manager - Career

Edmentum • Full-time • None • 1m ago

Fast Facts

Join Edmentum as a Senior Product Marketing Manager to lead innovative marketing strategies for our Career Learning solutions, driving impactful product launches and engagement campaigns.

Responsibilities: Drive product launches and initiatives, shape audience segmentation, develop messaging frameworks, analyze campaign performance, and collaborate with teams to ensure effective communication of product value.

Skills: 5-10 years in product marketing, expertise in K-12 education or edtech, go-to-market strategy, storytelling, data-driven decision-making, and strong organizational skills.

Qualifications: Proven track record in launching education products, ability to lead cross-functional challenges, and exceptional communication and presentation abilities.

Location: United States

Compensation: Not provided by employer. Typical compensation ranges for this position are between $110,000 - $160,000.

What You’ll Do

As a Sr. Product Marketing Manager for Career Learning, you’ll be at the forefront of shaping how Edmentum’s career-connected learning solutions come to life in the market. You’ll lead bold, strategic initiatives that connect educators and learners with transformative tools designed to unlock real-world opportunities. From crafting compelling narratives to orchestrating high-impact launches and campaigns, you’ll be the driving force behind how our products are positioned, adopted, and celebrated. You’ll collaborate across teams, influence product direction, and champion innovation that makes a measurable difference in education.

In this role you will:

Drive major product launches and initiatives, shaping audience segmentation, positioning, messaging, and activation strategies across multiple channels.
Develop and unify positioning and messaging frameworks that connect product, sales, and marketing touchpoints.
Transform market research, educator feedback, and usage data into actionable insights that inform product and marketing decisions.
Lead integrated campaigns that elevate Edmentum’s career-connected learning solutions.
Create compelling creative briefs and campaign assets to boost awareness, engagement, and conversion.
Analyze campaign performance and engagement metrics to refine strategies and scale successful initiatives.
Collaborate with Enablement teams to ensure sales and customer success are equipped with the right tools and messaging.

Who You Are

You have 5–10 years of product marketing expertise, especially within K–12 education or edtech.
You have a track record of launching and scaling education products with measurable impact.
You are a specialist in go-to-market strategy, positioning, and messaging.
You are a skilled storyteller, able to simplify complex ideas for diverse audiences.
You use research, experimentation, and data to inform decisions.
You anticipate market shifts and proactively evolve strategy.
You resolve complex cross-functional challenges and mentor peers.
You lead through influence and empathy, fostering collaboration and inclusivity.
You champion experimentation, growth mindset, and calculated risk-taking.
You have strong organizational, communication, and presentation skills.
You thrive in a fast-paced, evolving environment.
You are willing to take on evolving responsibilities based on business needs.

Job Application Deadline: November 15, 2025