Fast Facts
Lexia is seeking a Growth & Retention Account Executive to drive business and customer success in Western VA & North Central NC, focusing on K–12 education solutions.
Responsibilities: Strategic territory management, customer growth, consultative selling, building stakeholder relationships, proposal development, cross-functional collaboration, CRM maintenance, and market intelligence analysis.
Skills: 5+ years in account management and sales, with knowledge of K–12 education and technology-based curriculum products, proficiency in CRM tools like Salesforce, and strong presentation skills.
Qualifications: Bachelor's degree or equivalent experience preferred, with a strong track record in business development related to literacy products and experience in K-12 education.
Location: Position is in Western Virginia & North Central North Carolina territory with travel up to 50% within this region.
Compensation: Not provided by employer. Typical compensation ranges for this position are between $70,000 - $110,000.
Growth & Retention Account Executive- VA & NC
Location: Ideal candidate will reside in the Western VA & North Central NC territory.
Job Overview:
Lexia seeks a dynamic Growth and Retention Account Executive to drive new business and long-term customer success across our Western VA & North Central NC territory. This role supports preK–12 schools and districts by delivering proven literacy solutions—including student-facing software, professional learning for educators, and implementation services. The ideal candidate thrives on building deep, trusted relationships with education leaders while maintaining a hunter’s mindset to uncover and close new opportunities. Candidates exemplify the following:
- Passionately embrace and exemplify Lexia’s mission
- Initiate and develop meaningful relationships with high-level education market decision-makers
- Develop, manage and execute a territory plan to achieve territory quota and company strategic goals in both greenfield and established accounts
Job Responsibilities:
Strategic Territory Management
- Develop and execute a territory plan aligned with academic calendars, funding cycles, and district priorities to achieve quota across both new and existing accounts.
Customer Growth & Retention
- Identify upsell and cross-sell opportunities within current accounts.
- Partner with Customer Success to ensure product adoption, impact measurement, and renewal success.
Consultative Selling
- Deliver compelling in-person and virtual presentations to district-level stakeholders, articulating Lexia’s pedagogy, research foundation, and measurable outcomes.
Stakeholder Engagement
- Build and maintain relationships with superintendents, curriculum directors, technology leaders, and procurement officers to influence buying decisions.
Proposal Development
- Create professional proposals and strategic communications tailored to district goals, funding sources, and instructional needs.
Cross-Functional Collaboration
- Work with internal teams to develop creative, data-informed strategies that address district challenges and drive student outcomes.
- Collaborate with sales leadership team to refine and continuously improve the teams level of success
CRM & Forecasting
- Maintain accurate records in Salesforce, manage pipeline health, and provide reliable forecasts and market insights to leadership.
Market Intelligence
- Analyze territory trends, funding shifts (e.g., ESSER, Title I), and competitive landscape to inform strategic planning and positioning.
Thought Leadership & Networking
- Represent Lexia at regional conferences, webinars, and networking events to build brand awareness and generate future pipeline.
Travel & Virtual Engagement
- Travel up to 50% within territory while leveraging virtual tools to maximize stakeholder engagement and sales productivity.
Job Requirements:
- Minimum of a Bachelor's degree or equivalent experience
- 5+ years of successful business development, sales and account management experience required
- Experience selling or working with a technology-based curriculum product; Literacy/Reading product highly preferred
- Deep knowledge of the K–12 education landscape, including funding cycles, decision-making hierarchies, and instructional priorities highly preferred.
- Strong knowledge of the geographical territory posted and existing contacts in K-12 education
- Demonstrated ability to uncover client needs, propose tailored solutions, and close complex deals to meet new revenue targets on an ongoing basis
- Proven and continuing successful track record of sales goal attainment, closing business, building and managing a pipeline of opportunities in large, complex districts in assigned territory
- Proficient user of CRM (Salesforce), MS Office and Google Suites, video conferencing software and other technology-based productivity tools
- A demonstrated ability to eloquently and succinctly deliver product presentations to groups and decision makers in-person and via video conferencing
- Collaborative mindset with ability to work cross-functionally and influence stakeholders,
- Willingness to travel up to 50%, including overnight stays.
To learn more about our organization and the exciting work we do, visit https://www.lexialearning.com/.
Remote First Work Environment
Our Remote First approach gives employees the flexibility and trust they need to effectively balance work with life. It creates a culture in which all employees are valued and where success is measured in results. It allows us to work collaboratively, inclusively and for greater positive impact, regardless of our individual locations.
If you will be working remotely, either occasionally or on a permanent basis, you must have a reliable internet connection through a cable or fiber-optic broadband service with minimum speeds of 10 Mbps download and 5 Mbps upload.
The successful candidate will be expected to actively participate in video-based interviews during the recruiting process and ongoing virtual meetings with their camera on, as part of their role.
As part of our Remote-First benefits, Cambium offers reimbursement to help cover the cost of setting up your home or remote office.
An Equal Opportunity Employer
We are dedicated to fostering a culture that celebrates unique backgrounds, ideas, and experiences. All qualified applicants will receive consideration for employment without discrimination on the basis of race, color, age, religion, sex (including pregnancy, gender, gender identity/expression, or sexual orientation), national origin, protected veteran status, disability, or genetic information (including family medical history).
We will provide reasonable accommodations for qualified individuals with disabilities. You may request an accommodation during the recruiting process with your Talent Acquisition team member.
