Fast Facts
LINQ is seeking a Senior Manager of Growth Marketing to lead multi-channel digital campaigns and account-based initiatives, enhancing engagement and revenue for K-12 districts across the US.
Responsibilities: Key responsibilities include developing integrated marketing strategies, managing full-funnel campaigns, boosting sales lead conversion, and optimizing performance metrics through data-driven insights.
Skills: The ideal candidate should have expertise in B2B growth marketing, digital program management, and tools such as HubSpot, Google Analytics, and Salesforce, along with strong analytical and organizational skills.
Qualifications: Candidates should possess 6-9+ years of relevant experience, preferably in EdTech or public sector, with proven success in generating growth and managing marketing teams.
Location: This position is based in the US with less than 10% travel required.
Compensation: Not provided by employer. Typical compensation ranges for this position are between $120,000 - $160,000.
About The Team:
LINQ’s Marketing department is the creative engine behind our mission to empower K-12 districts. We are storytellers, strategists, and data enthusiasts who work together to share our vision with school districts across the US. From crafting compelling campaigns to building meaningful connections, we ensure our solutions reach the right people. Our team thrives at the intersection of creativity and analytics, combining big ideas with measurable impact.
About The Role:
The Senior Manager, Growth Marketing is responsible for developing and executing multi-channel digital campaigns, account-based marketing initiatives in partnership with sales, and audience acquisition for in-person events. This role drives awareness, engagement, and qualified pipeline through full-funnel planning aligned with our go-to-market strategy, defined personas and buying committees, and key messaging. The position requires an experienced player-coach who oversees campaign execution from launch through optimization and reporting, working closely with Sales, RevOps, and Product Marketing to deliver measurable business impact.
Primary Objectives:
- Drive qualified pipeline & revenue growth
- Improve funnel conversion & lead management with Sales
- Build a measurement & optimization engine and a data-driven team
What You’ll Be Doing:
- Campaign Strategy across all digital channels and in-person events: Build integrated plans spanning paid search, paid social, programmatic/display, retargeting, email, webinars/events, website/CRO, content syndication, and partner channels.
- Full‑funnel campaign management: Define ICPs/segments, craft messaging and offers, develop landing pages and nurture streams, forecast spend and pipeline, and manage timelines from brief to post‑mortem.
- Lead management supporting Sales: Leverage 6sense or ABM/intent data equivalent. Partner with BDRs/AE leadership to define lead taxonomy and SLAs, route and score leads, improve 6QA/MQL→SQL conversion, and ensure clean handoffs with feedback loops.
- Measurement & optimization: Own campaign and funnel analytics, set KPIs, instrument tracking, run A/B and multivariate tests, and optimize creative, audiences, bids, and pages to maximize ROI.
- Cross‑functional collaboration: Work with Product Marketing, Content, Web, RevOps, and Sales to align priorities, launch GTM plays, and ensure consistent messaging across touchpoints.
- Team leadership: Coach and develop a small team; set goals, prioritize roadmaps, and foster an experimentation culture.
- Budget & vendor management: Plan quarterly budgets, manage agencies/contractors, and negotiate platform/vendor relationships.
What We Are Looking For:
- 6–9+ years in B2B growth/demand generation with proven pipeline and revenue impact; experience in EdTech, public sector, or multi‑product portfolios a plus.
- Demonstrated success building and scaling multi‑channel digital programs across search, social, programmatic, and email/lifecycle.
- Hands‑on expertise with 6sense or ABM/intent data equivalent, HubSpot, Google Analytics (GA4), Salesforce, Canva, and Asana.
- Strong analytical skills with mastery of funnel metrics (MQL, SQL, SAL, win rate, CAC, payback) and experimentation frameworks.
- Attention to detail, excellent organization, and the ability to manage multiple concurrent programs and deadlines.
- Exceptional communication skills and stakeholder management; comfortable presenting to executives and partnering with Sales.
- People leadership experience: hiring, coaching, and performance management.
What will Make You Stand Out:
- Qualified pipeline generated ($) and pipeline coverage for priority segments
- 6QA/MQL→SQL and SQL→Opportunity conversion rates
- CAC, ROAS, and payback period by channel/campaign
- Website conversion rate (visit→lead; lead→MQL) and landing page CVR
- Email engagement and nurture progression velocity
The Tech:
- HubSpot (marketing automation, workflows, email, landing pages, lead scoring, attribution)
- Google Analytics (site and funnel analytics, goals/events, GA4 reporting)
- Salesforce (campaign influence, opportunity and pipeline reporting)
- 6sense (account identification, intent data, and predictive insights for ABM)
- Canva (lightweight creative and ad production)
- Asana (project management)
Travel Requirements:
