Digital Advertising Associate, Tor

Macmillan Learning • Full-time • Hybrid in New York, New York, United States • $60,000 - $65,000 / year • 1d ago

Fast Facts

Join Tor Publishing Group as a Digital Advertising Associate to manage and optimize digital ad campaigns for a diverse catalog of bestselling fiction, fostering creativity and data-driven strategies.

Responsibilities: Manage daily digital advertising campaigns on platforms like Meta and Google, perform A/B testing, analyze performance data, and collaborate with creative teams to optimize ad assets.

Skills: Experience with digital advertising campaigns, strong analytical skills, and proficiency in reporting tools like Google Looker Studio or Excel are required.

Qualifications: Preferred candidates will have knowledge of book publishing and experience in audience development and experimentation frameworks.

Location: This position is based in New York, New York, USA with no specified remote work option.

Compensation: $60000 - $65000 / Annually

Tor Publishing Group is seeking a highly motivated Digital Advertising Associate to support the planning, execution, and optimization of paid media campaigns across multiple platforms. This role is ideal for someone who is curious, creative, data-driven, and eager to experiment with new ad formats, targeting strategies, and reporting approaches.

The Digital Advertising Associate will work closely with the Advertising and Promotions (AdPromo) team to support daily campaign operations, analyze results, develop audiences, and share insights that help guide marketing strategy for TPG’s large catalog of best-selling and award-winning fiction. This is a hands-on position and we are looking for candidates who are excited to learn, try new things, and continuously improve performance in a team-oriented and innovative publishing environment!

What you'll do:

Support the day-to-day management of digital ad campaigns across major self-serve ad platforms (e.g., Meta, Google, TikTok, Amazon Ads, Reddit).
Assist in the launching, monitoring, and optimizing of campaigns to ensure spend pacing, ROAS goals, and KPI targets are met.
Design and run A/B tests to uncover new opportunities for creative, audience, and bidding strategies.
Help Assoc. Director of Data Intelligence build audience segments for targeting, remarketing, and upper-funnel growth initiatives.
Analyze campaign performance data and prepare reports, dashboards, and visualizations for internal stakeholders.
Collaborate with creative teams to provide clear direction and feedback on ad assets.
Stay current with platform trends, new tools, and best practices; proactively propose tests and new ideas.

What you'll bring:

1+ years of experience managing digital advertising or paid media campaigns (internships included).
Hands-on experience with at least one major self-serve ad platform (e.g., Meta Ads Manager).
Strong analytical skills and comfort working with performance data.
Experience building reports or visualizations (Google Looker Studio, Excel, Sheets, etc.).
Demonstrated creativity and willingness to test new approaches independently. ● Excellent organizational skills and ability to manage multiple campaigns simultaneously.
Strong communication skills, including ability to present insights to non-technical stakeholders.
Ability to work collaboratively in a team environment and adapt quickly to shifting priorities.

Ideal Experience:

Familiarity with book publishing, media, or entertainment marketing.
Knowledge of audience development, first-party data use, and remarketing strategies.
Experience with experimentation frameworks (A/B testing, incrementality, creative testing).
Basic knowledge of HTML, UTM tagging, or tracking implementation.
Experience collaborating with creative teams or providing feedback on ad assets.
Strong interest in science fiction, fantasy, or genre publishing.
Bachelor’s Degree from an accredited institution, or equivalent experience.

This role will have an annual salary of $60k - $65k.

Macmillan Publishers is the U.S. trade company that is part of the Holtzbrinck Publishing Group, a large family-owned group of media companies headquartered in Stuttgart, Germany. Holtzbrinck Publishing Group's publishing companies include prominent imprints around the world that publish a broad range of award-winning books for children and adults in all categories and formats.

U.S. publishers include Celadon Books, Farrar, Straus and Giroux, Flatiron Books, Henry Holt & Company, Macmillan Audio, Macmillan Children’s Publishing Group, The St. Martin's Publishing Group, and Tor Publishing Group. In the UK, Australia, India, and South Africa, companies in the Holtzbrinck Publishing Group publish under the Pan Macmillan name. The German publishing company, Holtzbrinck Deutsche Buchverlage, includes among its imprints S. Fischer, Kiepenheuer & Witsch, Rowohlt, and Droemer Knaur.

We are an Equal Opportunity Employer. We are actively seeking job applicants who reflect a broad representation of differences, including race, ethnicity, religion, sex, sexual orientation, gender identity/expression, physical ability, neurodiversity, age, family status, economic background and status, geographical background and status, and perspective. We believe that the best companies reflect the incredible diversity in viewpoints, backgrounds, and identities of the world in their staffs, and are committed to inclusive hiring across departments and levels. The successful candidate for this position will be an employee of Macmillan Publishing Group, LLC.