Fast Facts
Join Kritik as a Junior Account Executive and leverage your sales expertise to drive new business in the EdTech sector on the East Coast. Ideal candidates will thrive in a fast-paced environment and excel at building relationships with academic clients.
Responsibilities: Generate new business through prospecting, cold calling, and nurturing client relationships, conduct product demos, and manage post-sale onboarding for clients.
Skills: Demonstrated sales experience, comfort with technology and CRM tools, strong communication skills, and a curious mindset toward education.
Qualifications: Proven sales track record, experience managing the sales process from prospecting to upselling, and ability to connect with academic professionals.
Location: Remote position based on the East Coast of the U.S., with required travel to campuses and events.
Compensation: Not provided by employer. Typical compensation ranges for this position are between $40,000 - $60,000.
Are you a high-ownership, high-energy salesperson with the passion and grit to drive sales for an EdTech innovator?
Canada-based Kritik develops innovative teaching and learning technologies to support instructors and students. They provide transparent, student-centered tools that promote critical thinking, academic integrity, effective assessment, and career-ready skills.
Kritik is seeking a motivated and dynamic Junior Account Executive to join their sales team in the Eastern U.S. The ideal candidate will have a track record in sales, embody a hunter mentality, and possess the ability to thrive in a high-volume, fast-paced environment. The Junior Account Executive will be responsible for generating new business through prospecting, cold calling, in-person field sales, and nurturing client relationships.
Major Responsibilities
- Research university course catalogs and departmental websites to identify large-enrollment courses, instructors, and teaching schedules.
- Build and maintain detailed campus intelligence, including professor names, course sizes, coordinators, and program structures, in the CRM.
- Conduct outbound outreach to professors via cold emails, phone calls, and LinkedIn to introduce Kritik and secure meetings.
- Run in-person and virtual product demos tailored to large-course teaching and grading workflows.
- Travel frequently within assigned PODs to visit campuses and conduct in-person prospecting.
- While on campus, actively engage with bookstore managers, students, faculty, course coordinators, program directors, and administrative staff to gather insights and referrals.
- Attend teaching and learning conferences, faculty development events, and academic workshops to build pipeline.
- Organize and host info sessions and Lunch & Learn events in collaboration with the Revenue Marketing Manager.
- Manage post-sale onboarding for new faculty customers, ensuring successful setup and early adoption.
- Own customer relationships for up to one year (approximately three semesters), driving renewals, expansion, and upsell opportunities.
- Track daily activity, pipeline progression, and outcomes in the CRM and report against defined KPIs.
Preferred Qualifications
- Demonstrated sales experience including volume-based calling/emailing and in-person sales.
- Track record managing the entire sales journey from prospecting and product demos to closing deals, onboarding, and upselling.
- Comfort with technology including product demos, CRM use, and sales automation tools.
- Curiosity about education and ability to connect with professors.
- Remote: living on the US East Coast ideally in high university-density area.
- Travel 30%: must have a valid passport and ability to travel including to Canada.
Kritik is an education technology platform designed to develop and assess students’ critical thinking skills in the age of AI. The platform offers two core products that can be used independently or together: Kritik360, a peer-assessment solution that promotes structured critique and reflective learning, and VisibleAI, which supports AI literacy and academic integrity by providing transparent insights into how AI is used in student work.
Kritik operates with a strong focus on alignment, transparency, and trust. They empower teamwork through honesty, and integrity ensuring both customers and employees feel heard, valued, and cared for.
The Renaissance Network – Building World-Class Teams to Impact Education
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